Marketer’s Edge Interview With Jerry Clum: Franchise Business Common Threads
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Marketer’s Edge Interview With Jerry Clum: Franchise Business Common Threads

In this episode of Marketer’s Edge we’re talking with Jerry Clum, CEO of Hommati, and the discussion focuses on starting a franchise business, franchise business common threads, and capturing the attention of agents and home buyers.

If your agency pursues clients in the real estate market or franchising, you’ll want to watch this episode.

A bit of background: Hommati provides innovative services and dynamic content such as 3D Tours, Aerial Videos, Ultra HD Photography, Video Slideshows, Augmented Reality designed to help real estate agents win more listings, sell more homes, sell them faster and often for a higher sales price. Each franchise is independently owned and operated.

Why Advertising Agencies Should Watch This Episode-Jerry talks:

  • Advice he’d give to fellow entrepreneurs looking to start a franchise business.
  • The franchise business common threads that carry through all of the businesses he’s owned and run.
  • Jerry’s predictions on the state of real estate sales.
  • What makes Hommati different from the other franchise businesses Jerry has run.
  • How a brand like Hommati captures the attention of agents and home buyers.
  • What Jerry sees as the advantages and disadvantages of in-house versus bringing in an agency.
  • Advice Jerry would give to marketers thinking about bringing a new agency on board

A little bit about Jerry:
CEO, Franchisor, Entrepreneur, Consultant, and cited expert in all areas related to franchising.

And Jerry’s got a great Zig Ziglar quote on his LinkedIn page:

“You can everything in life you want, if you just help enough other people get what they want!”

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email me at lee@rswus.com. I would love to talk.

Or, if you’re not ready for that step, you can read about how our outsourced business development programs work here.

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Marketer’s Edge Interview With Andrew Pudduck: Reinventing A Heritage Brand

Marketer’s Edge Interview With Andrew Pudduck: Reinventing A Heritage Brand

In this episode of Marketer’s Edge we’re talking with Andrew Pudduck, Head of Digital Sales Transformation, Brand, and Marketing at Cutter & Buck, and the discussion focuses on reinventing a heritage brand.

If your agency pursues retail, lifestyle brands, clothing, or sportswear, you’ll want to watch this episode.

A little background: Cutter & Buck Inc. was founded in 1989, in Seattle, Washington, with an eye towards making premium sportswear and outerwear in styles with distinctive details, quality craftsmanship, and the finest fabrics.

They embrace their regional heritage with a brand identity that embodies Genuine Spirit of the Pacific Northwest.

Staying true to their proud tradition of creating high-quality performance sportswear for over 20 years, they have evolved from a niche-specialty brand to a global lifestyle brand, with a large selection of modern classic apparel and accessories for people who naturally thrive between an urban and outdoor lifestyle.

Why Advertising Agencies Should Watch This Episode-Andrew talks:

  • How the Cutter & Buck brand evolved and how he helped in the process of reinventing a heritage brand
  • How he prioritized the brand and its story for the move into a more digitally-centric world.
  • Advice he has for marketers on how to better their relationship with their agency partners.
  • His outlook/predictions for the world of retail and apparel sales.
  • Suggestions for agencies looking to knock down his door on the things that are most important to him.

Andrew Pudduck, Head of Digital Sales Transformation, Brand, and Marketing at Cutter & Buck: Reinventing A Heritage Brand

A little bit about Andrew:

Electric, transformational global marketing leader who builds the brands you trust and launches the products you love.

Breaker of plateaus and energizer of companies with adaptable, own-able, next generation opportunities who aligns those around to do their best work.

Obliterator of boundaries, tackler of tomorrow’s needs who builds teams, empowers creative minds, accelerates digital growth, unravels unknowns, and transforms siloed businesses.

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email me at lee@rswus.com. I would love to talk.

Or, if you’re not ready for that step, you can read about how our outsourced business development programs work here.

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Marketer’s Edge Interview With Julie Mann: Crazy Successful Food Innovation
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Marketer’s Edge Interview With Julie Mann: Crazy Successful Food Innovation

In this episode of Marketer’s Edge we’re talking with Julie Mann, the Chief Innovation Officer at Puris Foods, and the discussion focuses on food innovation at Puris (they’re very good at it), e-commerce, and Julie’s direct advice to agencies.

If your agency pursues plant-based foods. food ingredients, organic, or non-GMO sourced food, you’ll want to watch this episode.

A little background: PURIS cultivates a spectrum of pure, plant-based foods and ingredients from U.S.-based organic and non-GMO sources.

Their end-to-end system ensures a wholesome journey from seed to solution. PURIS™ is a family-owned company founded in 1985.

Their plant-based food system benefits every link in the chain of production with practices that nourish soil, the environment, and life on earth.

Why Advertising Agencies Should Watch This Episode:

  • Julie has advice for companies looking to start selling direct-to-consumer via e-commerce platforms.
  • She talks how Puris differentiates itself from the sea of other organic products on the market, and why they won the Fast Company award in 2021 for most innovative food company.
  • And what she learned from her long career at companies like Hershey that she’s been able to apply to her work at Puris.
  • Julie also describes what looks for when she’s shopping for new marketing service help.
  • And the advice Julie would give any agency trying to knock down her door and win his business.

Julie Mann, the Chief Innovation Officer at Puris Foods.

A little bit about Julie:

My first professional and personal passion is plant based eating. I am a catalyst for better human nutrition, better understanding of the impact of shifting to plant based and how we can create a better world.

A close second is my extensive training in innovation and disruptive thinking. I have led several successful teams to breakthrough innovation and fundamental change. My talent is unearthing and championing innovative insights, combined with deep R&D expertise, to deliver the optimal innovation and disruptive products to change our world.

My third, but likely most important passion is empathy, people, communication, and transparency. I build teams that realize they CAN do more TOGETHER.

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email Lee McKnight Jr., VP of Sales at RSW/US at lee@rswus.com.

Learn more about our outsourced business development programs here.

Learn more about our process here.

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Marketer’s Edge Interview With Joe Wood: Operating In An Ultra-Competitive Market
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Marketer’s Edge Interview With Joe Wood: Operating In An Ultra-Competitive Market

In this episode of Marketer’s Edge, brought to you by our sister company, RSW/AgencySearch, the discussion focuses on the consumer shopping experience and what it’s like operating in an ultra-competitive market.

If your agency pursues retail, grocery, or specialty food, this is worth a watch.

It’s rare as an agency that you get to hear perspective from marketers other than your clients, and so we bring you this series in an effort to help you build your agency’s business development strategy and get a front row seat into the marketer’s mind.

You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

Why Advertising Agencies Should Watch This Episode:

  • Joe gives advice to any agency trying to knock down his door and win his business.
  • He talks what it’s like operating in an ultra-competitive market. against major national grocery retail brands.
  • Joe compares the consumer shopping experience now – to the marketplace pre-pandemic.
  • Joe talks what he looks for when shopping for new marketing service help.

Sendik’s is a specialty food market that has been serving the greater Milwaukee community since 1926.

Sendik’s combines quality food products with exceptional customer service. Their goal is to provide the best grocery shopping experience, period. Currently, Sendik’s operates 17 stores throughout Southeastern Wisconsin.

Joe Wood, the Chief Marketing Officer at Sendik’s Food Market in Wisconsin.

A little bit about Joe:

Joe is an innovative Marketing professional with demonstrated success in driving profitable sales in the retail channel.

Success milestones for Joe include increasing market share in competitive trade areas, orchestrating new retail pricing concepts, designing a CRM loyalty platform, and developing revenue-generating advertising and promotional programs.

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If you’re looking for a more effective business development strategy, email Lee McKnight Jr., VP of Sales at RSW/US at lee@rswus.com.

Learn more about our outsourced business development programs here.

Learn more about our process here.

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Marketer’s Edge Interview With Jonah Erbe: Differentiation and Brand Equity

Marketer’s Edge Interview With Jonah Erbe: Differentiation and Brand Equity

In this episode of Marketer’s Edge, brought to you by our sister company, RSW/AgencySearch, the discussion focuses on two aspects advertising and marketing firms often delve into for their clients: differentiation and brand equity.

It’s rare as an agency that you get to hear perspective from marketers other than your clients, and so we bring you this series in an effort to help you build your agency’s business development strategy and get a front row seat into the marketer’s mind.

You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

Why Advertising Agencies Should Watch This Episode:

  • Jonah talks LMI’s efforts to achieve differentiation amidst a crowded field.
  • How a global service business like LMI attracts new companies and customers.
  • How LMI, as a global company, maintains their brand equity.
  • Jonah’s perspective/thoughts relative to how he thinks LMI’s category’s landscape will change in the future?

Leadership Management International is a world leader in organizational and leadership development, with products and services accessible in more than 25 languages and available in over 80 countries.

Its purpose is “Developing Leaders and Organizations to their Full Potential”, and LMI’s Total Leader Services are provided by franchise partners and certified facilitators.

Jonah Erbe, the Executive Vice President at Leadership Management International.

A little bit about Jonah:

Jonah’s personal mission statement: To help others realize and reach their potential physically, mentally, spiritually, professionally, and relationally.

His overall goal: To solve macro issues with many micro solutions.

His view on leadership: Talk is cheap. Boldly lead by example.

His view on life: Each day is a day to go forward or go backward. There is no middle ground. Improve every single day.

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If you’re looking for a more effective business development strategy, email Lee McKnight Jr., VP of Sales at RSW/US at lee@rswus.com.

Learn more about our outsourced business development programs here.

Learn more about our process here.

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Marketer’s Edge Interview With Michael Margolies-B2B Company Marketing

Marketer’s Edge Interview With Michael Margolies-B2B Company Marketing

Why Advertising Agencies Should Watch This Episode:

Mark and Michael talk about how supply chain issues impacted his marketing, how his experience in a marketing and creative role for Macy’s West is different from B2B company marketing, when Michael turns to outside marketing agencies, and his perspective on advertising agencies.

In an effort to learn about different needs and challenges across verticals, to help marketers better manage their businesses and build awareness, and to give advertising agencies an inside look into the marketer’s world, RSW/US and RSW/AgencySearch President Mark Sneider has created “The Marketer’s Edge”, a series of interviews with senior level marketers published weekly on this site and on RSW/AgencySearch’s YouTube channel.

You can also listen to the interview on our Podcast, by clicking here: Spotify or Apple.  

Welcome to the fifth episode of The Marketer’s Edge!

Michael Margolies, VP Marketing + Creative at Leggett & Platt, based in Joplin, Missouri.

Leggett & Platt enhances people’s lives worldwide by designing and manufacturing innovative, distinctive products and components for use in bedding, furniture, seating, homes, offices, airplanes, and automobiles.

They serve a broad suite of customers, manufacturers, and retailers around the globe.

In this episode, Mark and Michael cover:

  • How supply chain issues have impacted his marketing
  • How his experience in a marketing and creative role for Macy’s West is different from B2B company marketing.
  • When Michael turns to outside marketing agencies to support his marketing needs.
  • What Michael suggests to agencies wanting to try and knock down his door and get his attention.

Thanks to Michael Margolies for a great interview!

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More about Michael:

Michael is a graduate of Shelbourne University where he received his degree in publishing management & graphic design.

Michael joined Leggett & Platt in 2016. Prior to Leggett & Platt, Michael worked at Amazon, Macy’s West, and Cabela’s.

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Marketer’s Edge Interview With Joe Kerwin-Building Awareness

Marketer’s Edge Interview With Joe Kerwin-Building Awareness

Why Advertising Agencies Should Watch This Episode:

Mark and Joe talk about building awareness for Lendistry and interest among potential loan sources, how they found a very unique and ownable space, the value of key partnerships and leveraging those partnerships to be of greater value to their customer base, and Joe’s perspective on advertising agencies.

In an effort to learn about different needs and challenges across verticals, to help marketers better manage their businesses and build awareness, and to give advertising agencies an inside look into the marketer’s world, RSW/US and RSW/AgencySearch President Mark Sneider has created “The Marketer’s Edge”, a series of interviews with senior level marketers published weekly on this site and on RSW/AgencySearch’s YouTube channel.

Welcome to the fourth episode of The Marketer’s Edge!

Joe Kerwin, Chief Marketing Officer at Lendistry, based out of Los Angeles, California.

Mark talks with Joe Kerwin, EVP & Chief Marketing Officer at Lendistry, based out of Los Angeles, California.

Lendistry is a minority-led and technology-enabled small business and commercial real estate lender with Community Development Financial Institution (CDFI) and Community Development Entity (CDE) certification.

In this episode, Mark and Joe cover:

  • How Lendistry found a very unique and ownable space in the funding of underserved business owners.
  • The challenges in presenting Lendistry as a legitimate player in their space given the somewhat predatory nature of some companies that loan to the underserved.
  • The value of key partnerships and how they’ve been able to leverage those partnerships (e.g., mentoring and training) to be of greater value to their customer base.
  • How organizations like go about building awareness and interest among potential loan sources.
  • Joe’s use of in-house agencies and how that has changed over the years.

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More about Joe:

Joe is a graduate of the University of Tulsa and received his Masters in Arts at DePaul University.

Prior to Lendistry, Joe was employed by Wells Fargo for nearly 20 years.

He also worked for other Financial and FinTech companies.

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Marketer’s Edge Interview With Min Choi-Perspective On Advertising Agencies

Marketer’s Edge Interview With Min Choi-Perspective On Advertising Agencies

Why Advertising Agencies Should Watch This Episode:

Mark and Min talk the future of insurance, driver-less vehicles, the absurd changes in weather patterns, and how they will impact the way insurance companies operate longer-term, and Min’s perspective on advertising agencies.

In an effort to learn about different needs and challenges across verticals, to help marketers better manage their businesses, and to give advertising agencies an inside look into the marketer’s world, RSW/US and RSW/AgencySearch President Mark Sneider has created “The Marketer’s Edge”, a series of interviews with senior level marketers published weekly on this site and on RSW/AgencySearch’s YouTube channel.

Welcome to the third episode of The Marketer’s Edge!

Min Choi, EVP & Chief Marketing Officer at Germania Insurance.

Mark talks with  Min Choi, EVP & Chief Marketing Officer at Germania Insurance, based out of Brenham, Texas.

In this episode, Mark and Min cover:

  • Differences in managing marketing for an insurance brand, versus something like a consumer packaged goods brand – and how in his world he needs to not only create goodwill and interest among the end consumers, but he has to motivate brokers to want to recommend Germania.
  • Min’s thoughts about the future of insurance
  • How driver-less vehicles and the absurd changes in weather patterns will impact how insurance companies operate longer-term.
  • Min’s perspective on advertising agencies and what he looks for and expects from a new agency.

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More about Min:

Min’s passion is in developing creative solutions for the ever changing sales market.

He focuses on leveraging technology to improve efficiency and increase productivity. He enjoys working with his team, helping them develop personally and professionally.

Min has been in his current role at Germania for nearly 5 years. Prior to Germania, Min spent 21 years at Mercury Insurance.

Min is a graduate of University of California, Riverside.

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Marketer’s Edge Interview With Jonathan Sabo-Evaluating Marketing Agencies

Marketer’s Edge Interview With Jonathan Sabo-Evaluating Marketing Agencies

Why Advertising Agencies Should Watch This Episode:

Mark and Jonathan talk evaluating marketing agencies, running an agency in a previous life, dealer versus the end-user marketing, and the shift to end-user emphasis.

In an effort to learn about different needs and challenges across verticals, to help marketers better manage their businesses, and to give advertising agencies an inside look into the marketer’s world, RSW/US and RSW/AgencySearch President Mark Sneider has created “The Marketer’s Edge”, a series of interviews with senior level marketers published weekly on this site and on RSW/AgencySearch’s YouTube channel.

Welcome to the second episode of The Marketer’s Edge!

Jonathan Sabo, VP of Marketing & Customer Support at Cardinal Scale.

In this episode, Mark talks with Jonathan Sabo, VP of Marketing & Customer Support at Cardinal Scale, based out of Webb City, Missouri.

In this episode, Mark and Jonathan cover:

  • Jonathan’s past experience running an agency and how that influences his own marketing efforts.
  • Evaluating marketing agencies and how he works with them.
  • How Jonathan’s marketing and messaging changes depending on who he is communicating with: the dealer or the end-user.
  • And the growing importance of the end-user and how his efforts are slowly shifting to emphasize that channel, and much, much more.

More about Jonathan:

Jonathan is a marketing and customer-centric administration professional with over 20 years of experience in marketing communications and business development, handling all types of media campaigns on a multi-national scale.

He has historically been leading initiatives in marketing, media, administration, and corporate communications, with expertise in event planning, creative concepts, product development, and brand building.

Prior to joining Cardinal Scale 21 years ago, Jonathan ran his own agency (U.S. Marketing Media) for 9 years.

Jonathan is the Chairman of the Marketing Sub-Committee for Meal-a-Day and on the Board of Mercy Health Systems.

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Marketer's Edge Interview With Lisa Chase-The Advertising Agency Communication Path

Marketer’s Edge Interview With Lisa Chase-The Advertising Agency Communication Path

Why Advertising Agencies Should Watch This Episode:

Mark and Lisa Chase talk ad agency onboarding,  consistency of messaging, in-house agencies, and the advertising agency communication path.

In an effort to learn about different needs and challenges across verticals, to help marketers better manage their businesses, and to give advertising agencies an inside look into the marketer’s world, RSW/US and RSW/AgencySearch President Mark Sneider has created “The Marketer’s Edge”, a series of interviews with senior level marketers published weekly on this site and on RSW/AgencySearch’s YouTube channel.

Every week, Mark interviews a senior level marketer to gain insights about their business, marketing practices, and agency relationships.

In addition to helping marketers better their overall performance, Mark will provide advertising agencies, PR Firms, and Marketing Services Firms a look into their prospects’ world, to better their own business development programs.

And this is the inaugural episode of The Marketer’s Edge!

Lisa Chase, the Senior Director of Strategic Planning for the Department of Otolaryngology at Mount Sinai Health System.

Today, Mark is talking with Lisa Chase, the Senior Director of Strategic Planning for the Department of Otolaryngology at Mount Sinai Health System.

In this episode, Mark and Lisa cover:

  • Telemedicine and Lisa’s predictions for the future of a practice that exploded during the pandemic and still remains an important part of the healthcare industry.
  • Lisa’s approach to maintaining consistency of messaging across the many parts of the Mount Sinai system.
  • The value of in-house agencies and when and where Lisa looks for help outside of her internal team.
  • Lisa’s advice to other marketers on what to consider when onboarding a new agency, advice to agencies that might be interested in working with her, and the advertising agency communication path.

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More about Lisa:

A graduate of Villanova University for her BS/BA in Marketing, St. John’s University for her MBA in Finance and Vanderbilt University for her Business Law Certificate, Lisa serves on the American Academy of Otolaryngology’s Media and Public Relations Committee and has won five Aster Awards and two Healthcare Public Relations and Marketing Society of Greater New York’s Marketing Excellence Awards. She is also a graduate of the Dale Carnegie Course.

In her operations role, she adopted and implemented an online referral application to connect EMRs across all locations, manages the Same Day Appointment and Telemedicine Programs, trains patient services teams, and is the primary liaison for large referring groups.

She also helms the Otolaryngology’s Concierge Medicine Program, which caters to referring physicians and international patients.

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