Entries by Lee McKnight Jr

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Business Development-More Reactive Than Proactive

Business Development-More Reactive Than Proactive In our 2023 Agency New Business Report, we asked agencies: Are you satisfied with the success of your new business plan/program?  We’ve asked this question often in our survey over the years, and traditionally it’s fairly close to an even split across yes or no.   This year that’s changed, with […]

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Marketer’s Edge Interview With Farida Peters-Abbadi: Health Diagnostics & Biotechnology

In this episode of Marketer’s Edge we’re talking health diagnostics & biotechnology with Farida Peters-Abbadi, Vice President of Marketing at Agendia. If your firm pursues clients in biotechnology, health diagnostics, or life science, you should watch this episode of Marketer’s Edge. Agendia is a precision oncology company headquartered in Irvine, California, committed to bringing patients […]

“How To Build A Kick-Ass Advertising Agency” Review

“How To Build A Kick-Ass Advertising Agency” We don’t write a lot of book reviews here at RSW, but a recent release from our friend Peter Levitan deserves a post/review. “How To Build A Kick-Ass Advertising Agency” is a solid work that provides aspiring entrepreneurs and seasoned advertising professionals with invaluable insights and actionable strategies […]

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Benefits of the RFP Process for Ad Agencies

What Are The Benefits of the RFP Process for Ad Agencies Cher Scholl is a new business director here at RSW, and recently, Cher and I traded emails on the RFP process and the increased amount of RFPs she’s seeing. Interestingly, this topic came up in episodes three and four of our Cut to the […]