Three articles caught my eye over the last few weeks, and collectively they embody several critically important business development guideposts for ad agencies leading into 2024, ultimately focusing on the concept of the currency of resiliency. Two of those articles are, Ad Market Expands For Fourth Consecutive, October Climbs 3.2%, and Brian Wieser Boosts Ad […]
In our 2023 Agency New Business Report, we asked agencies what they considered to be the most effective tools at generating new business. Continuing the trends from 2021 and 2022, new business to date in 2023 has come from referrals and existing clients. Both of these sources should be part of your business development program, […]
Business Development-More Reactive Than Proactive In our 2023 Agency New Business Report, we asked agencies: Are you satisfied with the success of your new business plan/program? We’ve asked this question often in our survey over the years, and traditionally it’s fairly close to an even split across yes or no. This year that’s changed, with […]
In this post, we’re discussing 4 mistakes ad agencies should avoid when hiring for new business. One of the keys to driving new business is of course the individual, or individuals, leading the charge. Hiring an internal new business director is one way to go, and in our 2023 Agency New Business Survey, we asked […]
So 2023 has been kicking small and mid-sized agencies around so far this year from a new business standpoint, and in this second post in a series, we explore the question, Why Is It Harder To Obtain New Business? Per Jeff Graham, President of Cactus in Denver, (2023: The struggle is real) The first […]
Ad agencies struggled with new business in 2023, so what’s next if your firm is in this boat, what steps can you take to remedy the situation? Welcome to the first in our blog series around our latest report: RSW/US 2023 Ad Agency New Business Report. You may have seen the Adweek piece featuring it: […]
In this episode of Marketer’s Edge we’re talking health diagnostics & biotechnology with Farida Peters-Abbadi, Vice President of Marketing at Agendia. If your firm pursues clients in biotechnology, health diagnostics, or life science, you should watch this episode of Marketer’s Edge. Agendia is a precision oncology company headquartered in Irvine, California, committed to bringing patients […]
“How To Build A Kick-Ass Advertising Agency” We don’t write a lot of book reviews here at RSW, but a recent release from our friend Peter Levitan deserves a post/review. “How To Build A Kick-Ass Advertising Agency” is a solid work that provides aspiring entrepreneurs and seasoned advertising professionals with invaluable insights and actionable strategies […]
What Are The Benefits of the RFP Process for Ad Agencies Cher Scholl is a new business director here at RSW, and recently, Cher and I traded emails on the RFP process and the increased amount of RFPs she’s seeing. Interestingly, this topic came up in episodes three and four of our Cut to the […]
Ghosting is cutting off communication for no apparent reason, and is one of the most frustrating aspects of ad agency lead generation. I recently included a past blog post in our weekly newsletter and on LinkedIn and it struck a chord, although not the chord I was expecting with some agencies. In brief, my post […]
