Entries by Lee McKnight Jr

Why Business Development Efforts Fail For Ad Agencies

For small and mid-sized ad agencies, driving new business is always one, if not the, biggest challenge.  And this is not news to any of you reading, however, what doesn’t always get talked about are the reasons why business development efforts end up not working for agencies.  Starting is half the battle, but once agencies […]

Ad Agency Plans To Leverage AI for Business Development

This is post #5 in our series around our 2024 New Year Outlook Report, and we’re talking ad agency plans to leverage AI for business development growth. In a new question for our report, we asked agencies, “Are you planning on adjusting your overall business strategy to incorporate some form of AI in 2024?” And […]

Why Marketers Decide To Review New Agencies

This is post #4 in our series around our 2024 New Year Outlook Report, and we’re exploring the reasons why marketers decide to review new agencies. We see some changes here from last year’s report, and an initially surprising one. We’ll begin by breaking down the top 5, in order of 2023 data: Lack of […]

The Dawn Of A New Golden RFP Age?

Are we at the dawn of a new golden RFP age where they fade to dust? 65% of marketers said the RFI/RFP is still effective, versus 82% last year. Has the worm finally turned? Undoubtedly not, but perhaps we’re finally seeing some cracks in the foundation. A 17-point drop is significant. It’s been a process […]

How Marketers Discover New Ad Agencies

This is post #2 in our series around our 2024 New Year Outlook Report, and we’re talking how marketers discover new ad agencies. This is a question we asked marketers in our survey, and for initial comparison purposes, here are the top 4 ways marketers found new agencies in 2022 and 2023, in order: 2022:  […]

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Business Development-More Reactive Than Proactive

Business Development-More Reactive Than Proactive In our 2023 Agency New Business Report, we asked agencies: Are you satisfied with the success of your new business plan/program?  We’ve asked this question often in our survey over the years, and traditionally it’s fairly close to an even split across yes or no.   This year that’s changed, with […]