What Are The Benefits of the RFP Process for Ad Agencies Cher Scholl is a new business director here at RSW, and recently, Cher and I traded emails on the RFP process and the increased amount of RFPs she’s seeing. Interestingly, this topic came up in episodes three and four of our Cut to the […]
Ghosting is cutting off communication for no apparent reason, and is one of the most frustrating aspects of ad agency lead generation. I recently included a past blog post in our weekly newsletter and on LinkedIn and it struck a chord, although not the chord I was expecting with some agencies. In brief, my post […]
Why do marketers review new ad agencies? Marketers review new ad agencies because they feel a change is needed, for a variety of reasons, but primarily because: They aren’t happy with strategy or thinking They aren’t happy with the creative Lack of proactivity Agency’s inability to manage or control costs Featuring stats from our 2023 […]
Prospects find your ad agency a number of ways, but primarily through: Networking Past agency relationships Friends/co-workers Direct ad agency outreach How Do Prospects Find Your Ad Agency? In our 2023 RSW/US New Year Outlook Report, we asked marketers, “how do you most often learn about new agencies?” Unsurprisingly, networking (73%), past agency relationships (67%), […]
Ad agencies specialize because it establishes the agency as an expert in a given vertical, or verticals. 92% of marketers say expertise will be very/moderately important when considering new agencies. Specialization also helps establish a strong agency brand, and aids business development efforts by making it easier to find new, desirable clients. Stats below are […]
Oh in-house agencies, we’re forever riding your carousel , and by “we”, I mean all the agencies out there. From our 2023 New Year Outlook survey, unsurprisingly, agencies and marketers are not aligned. We like the way this in-house trend is going! Similar to last year’s report findings, overall, signs point towards marketers’ reliance on […]
We’re creating a series of posts around our recent report, The RSW 2023 New Year Outlook, (which you can download here at no cost), with a focus on non-marketing spending to kick things off. We’ve been releasing this report for well over a decade, and the goal is to provide small and mid-sized agencies and […]
Digital fatigue-it’s a thing. Our inboxes are full to bursting and our eyes glaze over with ubiquitous digital ads. Forrester Consulting released a study based on insights from 158 business-to-business (B2B) marketing leaders in North America on analog versus digital touchpoints, and although not technically, directly related to your business development efforts, it’s critical you […]
Driving new business for small and mid-sized agencies is particularly difficult because clients must come first, and the average new business director at an ad agency last 18 months. The top 3 reasons it’s harder for ad agencies to get new business: 1) tougher to break through to prospects, 2) 39% of ad agencies said […]
Ad Agencies Are Finding New Business Harder To Drive in 2022, and you can look into the reasons why in our latest RSW/US report. Download it now at no cost: RSW/US 2022 Agency New Business Report: Perspective On The Agency New Business Environment. (And you can read the Adweek feature on it here: Obtaining New […]
