So much is made of social media these days when it comes to new business, and rightfully so, as it can be a powerful tool, and in this post, we’ll give you 12 tips to get prospects to call you back.
But it’s critically important to remember the personal call (notice I didn’t say cold call, as we’ve talked about before on this blog).
It’s still one of the most powerful tools, and skills, we employ here at to help our clients gain new business.
And with social media maintaining its prominence, speaking articulately, persuasively and with empathy becomes even more valuable.
In other words, don’t lose your edge while you tweet and post away.
Along those lines, we had a client send us a blog posted by Colleen Francis with 12 tips to get prospects to call you back.
All these tips are excellent points and are part of our gospel when it comes to personal calling.
Here’s a summary of each:
💡 Balance Persistence & Patience: Reach out consistently without overwhelming prospects. Set clear follow-up dates to build trust and increase callbacks.
✅ Give an Out: Let them know it’s okay to say no. This honesty often leads to either a clear “yes” or “no,” saving you time and guesswork.
✍️ Send Handwritten Notes: Stand out by sending a handwritten note after a meeting—it boosts likability and response rates.
📅 Set up Auto-Drip: Send valuable content at regular intervals to keep you top-of-mind without overwhelming them.
🤔 Check-in Humorously: Lightheartedly ask if they’re okay or stuck under a filing cabinet. This fun approach often elicits a response and re-engages silent contacts.
⏳ Establish Deadlines: After each conversation, agree on next steps and deadlines, so it’s clear why you’re following up later.
📊 Track Interactions: Use CRM to log each call and email, referencing these in follow-ups to reinforce your consistency and professionalism.
🔍 Avoid Assumptions: Use a structured voicemail strategy to understand why they haven’t responded. Stick to set follow-up times to show reliability.
🌅 Call Early or Late: Increase your chances by calling during off-hours when gatekeepers aren’t around.
🔄 Vary Communication Channels: Switch between email and phone based on what seems easiest for them, showing you’re flexible and attentive to their needs.
🚩 Final Attempt Notice: When ready to walk away, give a polite “final attempt” message, allowing them one last opportunity to reconnect if interested.
😄 Add Some Fun: For unresponsive prospects, try a light-hearted message. This can refresh the conversation and often leads to a callback.
Great tips, and what’s key to remember in a new business outreach is not to rely too heavily on any one medium.
Make sure it’s a healthy mix, or you’ll deprive yourself of potential opportunities.