Why Advertising Agencies Should Watch This Episode:
Mark and Lisa Chase talk ad agency onboarding, consistency of messaging, in-house agencies, and the advertising agency communication path.
In an effort to learn about different needs and challenges across verticals, to help marketers better manage their businesses, and to give advertising agencies an inside look into the marketer’s world, RSW/US and RSW/AgencySearch President Mark Sneider has created “The Marketer’s Edge”, a series of interviews with senior level marketers published weekly on this site and on RSW/AgencySearch’s YouTube channel.
Every week, Mark interviews a senior level marketer to gain insights about their business, marketing practices, and agency relationships.
In addition to helping marketers better their overall performance, Mark will provide advertising agencies, PR Firms, and Marketing Services Firms a look into their prospects’ world, to better their own business development programs.
And this is the inaugural episode of The Marketer’s Edge!
Lisa Chase, the Senior Director of Strategic Planning for the Department of Otolaryngology at Mount Sinai Health System.
In this episode, Mark and Lisa cover:
- Telemedicine and Lisa’s predictions for the future of a practice that exploded during the pandemic and still remains an important part of the healthcare industry.
- Lisa’s approach to maintaining consistency of messaging across the many parts of the Mount Sinai system.
- The value of in-house agencies and when and where Lisa looks for help outside of her internal team.
- Lisa’s advice to other marketers on what to consider when onboarding a new agency, advice to agencies that might be interested in working with her, and the advertising agency communication path.
More about Lisa:
A graduate of Villanova University for her BS/BA in Marketing, St. John’s University for her MBA in Finance and Vanderbilt University for her Business Law Certificate, Lisa serves on the American Academy of Otolaryngology’s Media and Public Relations Committee and has won five Aster Awards and two Healthcare Public Relations and Marketing Society of Greater New York’s Marketing Excellence Awards. She is also a graduate of the Dale Carnegie Course.
In her operations role, she adopted and implemented an online referral application to connect EMRs across all locations, manages the Same Day Appointment and Telemedicine Programs, trains patient services teams, and is the primary liaison for large referring groups.
She also helms the Otolaryngology’s Concierge Medicine Program, which caters to referring physicians and international patients.