Following the kick-off meeting, your New Business Director will start studying the materials supplied by your agency (e.g. proposals, capabilities presentations, etc.), as well as your website.
After approval of the communications strategy, your New Business Director will start developing a call template. It’s not a script — it’s a guide that outlines the messaging strategies we’ll use to best position your agency in different situations. We’ll take you through the call template to make sure you’re comfortable with the messaging, and then have the New Business Director visit your firm for a full immersion into your agency’s work, culture, and personnel. The goal is for your New Business Director to walk away feeling like they are part of your team and fully equipped to begin representing you.