AI Activation for Video Advertising

RSW/US is an outsourced ad agency business development firm that works specifically with ad agencies, PR Firms, and Martech Firms to find better-qualified new business opportunities and get you closer to close


In this episode of Marketer’s Edge we’re talking AI Activation for Video Advertising and AI technology companies with Cory Treffiletti, Chief Marketing Officer for Rembrand.

If your ad agency focuses on AI Activation for Advertising and/or AI technology, you should watch this episode of Marketer’s Edge.

Rembrand is the world’s leading platform for Enhanced In-Scene Advertising. They offer a marketplace and a platform that enables advertisers to become part of the story, rather than interrupting it. With their technology, an advertiser has the engagement of a sponsored social post with the ease and scale of a media buy.

Why Advertising Agencies Should Watch This Episode-Cory talks:

  • How Rembrand’s AI Activation for Video Advertising works to identify placements, render 3D objects, and seamlessly insert them into videos.
  • The industries and types of advertisers that have adopted Rembrand’s technology.
  • His perspective on the current use of AI in marketing and how it can be applied to the creative process.
  • The skills and capabilities needed for successful marketing leaders and CMOs today.
  • What kind of organization Rembrand is and his role within the company.
  • The challenges of traditional video advertising and the need for new solutions.
  • His experiences working on the agency side and how that has shaped his approach as a marketer.
  • Challenges facing agencies, including competition from consultants, and the need for greater agility.
  • Advice for marketers on evaluating and working with agencies.

If your firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.

Grocery Retail

RSW/US is an outsourced ad agency business development firm that works specifically with ad agencies, PR Firms, and Martech Firms to find better-qualified new business opportunities and get you closer to close


In this episode of Marketer’s Edge we’re talking grocery retail with Michael La Kier, Vice President of Brand Development for IGA, Inc.

If your ad agency focuses on grocery retail or independent retailers, you should watch this episode of Marketer’s Edge.

The Independent Grocers Alliance (IGA) was founded in 1926 to bring family-owned, local grocery stores together under the IGA brand.

Nearly a century later, the support of a nationally known brand is still giving IGA grocers the ability to better compete, while at the same time, allowing them to stay true to who they are—hometown store owners in a position to meet the needs of their unique communities.

Today, communities across the U.S. are being served by second, third and even fourth-generation local IGA grocers.

Why Advertising Agencies Should Watch This Episode-Michael talks:

  • His responsibilities as Vice President of Brand Development for IGA.
  • IGA’s unique business model and its support for independent retailers.
  • The shift in IGA’s branding strategy to emphasize retailer individuality.
  • The application of analytics in understanding customers at a local level for IGA stores.
  • Community engagement by local IGA store owners and corporate support.
  • IGA’s internal teams and use of external agencies for marketing purposes.
  • Challenges facing agencies in the retail sector post-COVID, like supply chain issues, inflation, and changes in digital marketing.
  • The evolving landscape of agencies and the importance of transparency and business understanding in agency-client relationships.
  • Michael’s varied background including advisory work, teaching, the CMO position, and role as managing editor at Shopper Matters.
  • The transition from Coca-Cola to startup consultancy and the challenges faced.
  • Advice for marketers considering bringing a new agency on board.
  • Advice for agencies trying to win business: understanding the client’s business.
  • Patience in business development, and empathetic communication strategies.

If your firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.

Marketer’s Edge Interview With Jason Falls: Influencer Marketing

RSW/US is an outsourced ad agency business development firm that works specifically with ad agencies, marketing services firms, and PR firms to find better-qualified new business opportunities and get you closer to close


In this episode of Marketer’s Edge we’re talking influencer marketing and generative ai with Jason Falls, the Executive Vice-President of Marketing at CIPIO.ai.

If your ad agency focuses on influencer marketing, generative AI, or visual content platforms, you should watch this episode of Marketer’s Edge.

CIPIO.ai is on a mission to democratize visual content, uniquely combining the power of brand communities and generative AI.

The patent-pending Visual Content Platform allows brands to search, discover, manage, create, regenerate, distribute, and collaborate visual content at scale.

Visual Content Platform allows Brands to deploy user-generated content and GenerativeAI Content in paid advertising, customer purchase experiences, website engagement, and social media campaigns at a fraction of time and cost.

This unique approach has driven growth for esteemed brands such as JBL, Orange Theory Fitness, and Botanic Choice.

Why Advertising Agencies Should Watch This Episode-Jason talks:

  • His most notable career highlights and the accomplishments he’s most proud of.
  • How CIPIO.ai differs from other platforms, such as CreatorIQ.
  • The biggest challenges he expects to face as EVP of Marketing for CIPIO.ai and how he believes he will address them.
  • Experiences from his past he’ll draw upon to navigate the challenges in his current role.
  • Strategies for marketing CIPIO.ai to build awareness, including their target customers and the most effective methods to reach them.
  • What CIPIO.ai is and what he does for the company.
  • How influencer marketing has changed over the past 5-10 years.
  • Jason’s predictions for the influencer marketing space over the next 3-5 years.
  • His past work with agencies, how he has utilized them to support his business needs, and whether he currently works with any.
  • The advice he would give to a marketer looking to bring an agency on board.
  • Any advice he would offer to an agency looking to win business from him.

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If your agency or PR firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.

Marketer’s Edge Interview With Dave Kettner: Renewable Fuels & Chemicals

RSW/US is an outsourced ad agency business development firm that works specifically with ad agencies, marketing services firms, and PR firms to find better-qualified new business opportunities and get you closer to close


In this episode of Marketer’s Edge we’re talking renewable fuels and chemicals with Dave Kettner, President & General Counsel at Virent, Inc.

If your ad agency focuses on renewable fuels and chemicals, you should watch this episode of Marketer’s Edge.

Located in Madison, Wisconsin, Virent is creating the low carbon chemicals and fuels the world demands using a wide range of naturally-occurring, renewable resources.

Its patented technology features catalytic chemistry to convert plant-based materials into a full range of products identical to those made from petroleum.

The products are drop-in replacements that enable full utilization of existing logistics infrastructure without blending limitations.

Why Advertising Agencies Should Watch This Episode-Dave talks:

  • The need within the renewable fuels and chemicals industry to create an interest in the consumer to want those products.
  • Their focus over the last few years on working with B2C businesses to communicate to and educate their customers.
  • Virent’s work with Patagonia to successfully manufacture its first fully biobased product, the SugarDown Hoody.
  • Their work with Japanese materials maker Toray Industries to mass-produce the world’s first 100% plant-based polyester.
  • The challenge of building awareness and educating businesses like Patagonia on what it means to be biobased, and the sustainability advantages associated with that.
  • Virent’s efforts to commercialize its BioForming® technology and promote that brand name.
  • The challenge of building and expanding refining capacity.
  • One of the industry’s biggest challenges: education and getting people to understand the full dynamics and the opportunities presented.
  • What kind of organization Virent is and what Dave does for them.
  • What it means to create products that are “drop-in replacements”.
  • What the competitive landscape looks like for Virent and how they differentiate themselves from similar offerings.
  • Virent’s historic contribution to the aviation industry as their bio-based fuel was used in the first commercial passenger flight using 100% sustainable aviation fuel.
  • Virent’s partnership with Johnson Matthey to further advance the commercialization of their BioForming® process for production of bio-paraxylene (PX), a key raw material for the production of renewable polyester.
  • Their possible need to work with marketing agencies in the future, something they have not had to do up to this point.
  • Advice he would offer to agencies seeking to win business from him.

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If your agency or PR firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.

Marketer’s Edge Interview With John Vincent-Automotive Marketing

In this episode of Marketer’s Edge we’re talking automotive marketing with John Vincent, Director of Business Development at Apex Automotive.

If your ad agency focuses on automotive or the concept of Modern Retail Marketing, you should watch this episode of Marketer’s Edge.

The Apex Automotive Group, with locations in Myrtle Beach and Anderson, SC, treats the needs of each individual customer with paramount concern.

They know that you have high expectations, and as a car dealer they enjoy the challenge of meeting and exceeding those standards each and every time.

Why Advertising Agencies Should Watch This Episode-John talks:

  • John’s predictions for future changes in the industry over the next decade.
  • The impact of companies like Carvana on dealership business.
  • The concept of Modern Retail Marketing and the possibility of it reaching an inflection point, and if so, when.
  • What The Apex Automotive Group does as an organization and John’s role within it.
  • The notable changes that John has observed in the auto dealer industry over the past few years.
  • The need for a shift in the “net to gross” mindset for Modern Retail Marketing to be widely adopted.
  • Whether John has an agency to assist him in overseeing all of the marketing activities for Apex Automotive.
  • Any advice he would offer to agencies seeking to win business from him.
  • Advice for marketers who are considering partnering with an agency.

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If your agency or PR firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.

Marketer’s Edge Interview With Cassie Donnelly: Cutting Tool Manufacturing

In this episode of Marketer’s Edge we’re talking heavy-duty and specialty cutting tool manufacturing with former Sr. Brand Manager at OLFA North America Lombardo Companies.

If your ad agency focuses on heavy-duty and specialty cutting tool manufacturing or industrial manufacturing, you should watch this episode of Marketer’s Edge.

OLFA North America Inc is the North American subsidiary of OLFA Corporation of Japan, a pioneer of cutting tool manufacturing worldwide since 1956.

OLFA is committed to making tools that improve how people cut by developing products with an unmatched level of sharpness and that are easy and safe to use.

The name of “OLFA” comes from two Japanese words, which, when translated, mean “to break a blade”. The OLFA® parallelogram logo is taken from the shape of a snap-off blade.

Why Advertising Agencies Should Watch This Episode-Cassie talks:

  • The major marketing challenges she faces and how she has overcome them.
  • The difficulty of convincing a sales-driven organization to recognize the value of marketing.
  • Advice for marketers entering the B2B world for the first time.
  • The importance of positioning in the blade manufacturing industry.
  • How she determines the most effective and unique positioning for OLFA.\
  • Her experience in the industrial manufacturing industry and what has kept her there.
  • The differences in marketing between the craft and professional sides of the OLFA brand.
  • The role agencies play in OLFA’s marketing efforts and the work they do.
  • Advice for marketers considering partnering with an agency.
  • Any advice she would give to an agency looking to win business from her.

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If your agency or PR firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.

Marketer’s Edge Interview With Melissa Cervin: Homebuilding

In this episode of Marketer’s Edge we’re talking homebuilding and the homebuilding industry with Melissa Cervin, Vice President of Marketing at Lombardo Companies.

If your ad agency focuses on homebuilding or new home construction, you should watch this episode of Marketer’s Edge.

Lombardo Companies, based in Shelby Township, MI,  is driven by the desire to make their customers’ dream home a reality. They work closely with homebuyers to understand their needs and design a home that compliments their lifestyle.

Why Advertising Agencies Should Watch This Episode-Melissa talks:

  • The role architects and designers play in staying ahead of homebuilding trends.
  • Her experience working with marketing agencies and the reasons she typically uses them.
  • How she determines what tasks to handle in-house and what to outsource to an agency.
  • The type of organization Lombardo Companies is and her role within it.
  • Her extensive experience in the home building industry and what she finds rewarding about it.
  • How home builders differentiate themselves from competitors.
  • The significant changes in the home builder space over the past 20 years.
  • Key takeaways from the 2023 IBS (International Builders’ Show) and the overall sentiment surrounding the industry and economy.
  • How she identifies “cutting edge” ideas and offerings and stays ahead of the curve.

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If your agency or PR firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.

In this episode of Marketer’s Edge we’re talking adventure travel marketing with Storm Tussey-Haverly, SVP Global Marketing at Hurtigruten Group. If your agency focuses on adventure travel marketing or travel/tourism, you should watch this episode of Marketer’s Edge.

In this episode of Marketer’s Edge we’re talking adventure travel marketing with Storm Tussey-Haverly, SVP Global Marketing at Hurtigruten Group.

If your ad agency focuses on adventure travel marketing or travel/tourism, you should watch this episode of Marketer’s Edge.

Hurtigruten Group is the world’s leading adventure travel group.

Formed of three main business units – Hurtigruten Expeditions, Norwegian Coastal Express and Hurtigruten Svalbard – they offer unique small-ship and land-based adventures from pole-to-pole.

Why Advertising Agencies Should Watch This Episode-Storm talks:

  • The most challenging problem in her marketing career and how she solved it.
  • The difference between marketing high-end travel excursions and products like toys and technology.
  • Experiences from former jobs that she applies to her current role at Hurtigruten.
  • What Hurtigruten Group is and what she does as their SVP Global Marketing.
  • How Storm differentiates the Hurtigruten brand in a crowded travel and cruise market to capture her target audience’s attention.
  • How content offerings have changed in the travel/cruise space over the past decade.
  • Advice for marketers working remotely and far away from their parent company.
  • Advice to marketers considering bringing an agency on board for the first time.
  • Advice she would give to an agency attempting to win business from her.

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If your agency or PR firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.

Marketer’s Edge Interview With Tori Bogner: Local Bank Marketing

In this episode of Marketer’s Edge we’re talking local bank marketing with Tori Bogner, SVP/Marketing Director at Signature Bank of Arkansas in Fayetteville, Arkansas.

If you’re interested in financial and local bank marketing, you should watch this episode of Marketer’s Edge.

Signature Bank of Arkansas was established in 2005 by a team of well-respected and experienced local bankers who had the dream of building a bank where decisions were made locally and in the best interests of not only the bank but customers and team members as well.

Why Advertising Agencies Should Watch This Episode-Tori talks:

  • The void in the banking industry that Signature Bank fills and how they accomplish it.
  • The biggest challenges in convincing potential banking customers what Signature offers is different and better.
  • The bank’s newest offering, Banco Si, its origins, and the reasons behind its creation.
  • Growing up on a rice farm, and how that experience influences her current position.
  • Her experience working with marketing agencies compared to in-house teams.
  • Her role at Signature and one of the first challenges she had to overcome.
  • How her experience in other industries has helped in her current role.
  • Advice for marketers considering bringing an agency on board for the first time.

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If your agency or PR firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.

Marketer’s Edge Interview With Jeff Greenfield: Attribution and Planning

In this episode of Marketer’s Edge we’re talking attribution & planning with Jeff Greenfield, co-founder and CEO of Provalytics.

Jeff is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology.

If you’re interested in attribution and planning, you should watch this episode of Marketer’s Edge.

Provalytics is the next generation of attribution & planning for a cookieless world.

Provalytics is the best solution for marketing leaders who need proof on what’s working, what’s not and where to place their next bet. It was built for the ambitious marketer who needs to scale without worrying about cookies, privacy, and walled gardens.

Why Advertising Agencies Should Watch This Episode-Jeff talks:

  • Provalytics and his role is in the organization.
  • The differences between C3 Metrics and Provalytics.
  • Tips building your personal brand.
  • Whether Jeff has used marketing agencies in the past and if so, what services he used them for.
  • His previous experience as a chiropractor and magician, and how that led him to his current position.
  • The founding of 1st Approach, a branded entertainment agency focused on convergence of technology and growth marketing where he served GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs and more.
  • Jeff’s work with multi-touch attribution leading to C3 Metrics, a leading multi-touch Attribution platform with clients including JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Fender.
  • Advice he would give to marketers thinking about bringing a new agency on board.
  • And lastly, if an agency was trying to win business from him, the advice he would give them.

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If your agency or PR firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.