Marketer’s Edge Interview With Amanda Parker-Wolery: Marketing to Multiple Audiences

In this episode of Marketer’s Edge we’re talking marketing to multiple audiences (consumers and builders), eCommerce, localized marketing, and dealer networks with Amanda Parker-Wolery, Marketing Director at Organized Living.

If your agency pursues clients in the building industry, who target dealer networks, or who focus on localized marketing, you’ll want to watch this episode.

A bit of background: Organized Living offers high-quality, innovative storage and organization products for single family builders and multifamily professionals.

From the bedroom closet to the kitchen pantry to the garage, Organized Living offers high-quality, innovative storage and organization products for single family Builders and multifamily professionals. Sold through professionally installing dealers, retailers, and online retailers.

Why Advertising Agencies Should Watch This Episode-Amanda talks:

  • How she addresses the need to localize marketing for each property yet still maintaining efficiencies in her overall spend.
  • Her goals for the organization – where she would you like to see the company 2-3 years out.
  • How Organized Living differentiates itself from competitors in the market.
  • How the company markets to each of their different audiences.
  • The design background and quality experience managing creative institutions like, most recently, The Art Academy of Cincinnati that she brings to Organized Living, and how she thinks that experience will impact how she manages the marketing of Organized Living.
  • Any advice Amanda would give to marketers thinking about bringing a new agency on board.
  • And lastly, if an agency was trying to knock down Amanda’s door and attempting to win business from her, what advice she would give them

A little bit about Amanda:

Amanda Parker-Wolery meshes her creativity with her background in marketing and strategy as Organized Living’s Director of Marketing.

She holds a BFA in Visual Communication from the University of Dayton and a MFA in 2D from the University of Cincinnati.

Find more at: https://amandaparkerwolery.wordpress.com/Amanda

Marketer’s Edge Interview With Renee McIntyre: Property Management Services

In this episode of Marketer’s Edge we’re talking property management services, multifamily real estate, localized marketing, and multi-location property management with Renee McIntyre, Director of Sales and Marketing at Scully Company.

If your agency pursues clients in real estate, and specifically property management services, you’ll want to watch this episode.

A bit of background: Scully Company specializes in multifamily real estate in both ownership and management capacities, currently managing over 7,000 units consisting of large-scale garden, mid-rise and high-rise apartment communities for institutions, private investors and our own portfolio.

Scully Company manages properties in Florida, Pennsylvania, New Jersey, and Connecticut. Operating in diverse locations with a keen focus on strategies specific to local markets, Scully Company has achieved recognition as a leader in the multifamily industry.

Why Advertising Agencies Should Watch This Episode-Renee talks:

  • The degree to which technology plays a role in the overall management and maintenance of properties or in the overall management of Renee’s marketing activities
  • How Renee differentiates Scully’s offering in the eye of the investor – whether it be an institution or a private investor or the consumer
  • The biggest challenges she faces as the director of marketing and sales for this multi-location property management group.
  • How she addresses the need to localize marketing for each property yet still maintaining efficiencies in her overall spend.
  • Any advice Renee would give to marketers thinking about bringing a new agency on board
  • And lastly, if an agency was trying to knock down Renee’s door and attempting to win business from her, what advice she would give them.

A little bit about Renee:
As Director of Sales and Marketing, Renee McIntyre leads development of all real estate sales and marketing strategies for Scully Company, along with each of the individual brands within our portfolio.

A true team player, Renee lives her life by the motto “how you do anything, is how you do everything”. She strategically aligns every project with the company’s overall mission while overseeing portfolio occupancy and developing supplemental strategies to maximize revenue.

During her 12 minutes of spare time each year, Renee loves unwinding with a fine glass of wine, crushing it at family game night and beating last years’ time at the Broad Street Run.

Renee is a Certified Training Facilitator for the National Apartment Association and has a Bachelor of Science in Tourism and Hospitality from Temple University in Philadelphia

Marketer’s Edge Interview With Scott Sanchez: Software Delivery Market

In this episode of Marketer’s Edge we’re talking the software delivery market with Scott Sanchez, Chief Marketing Officer at Harness.

If your agency pursues clients in software delivery, cloud initiatives, or orchestration tools, you’ll want to watch this episode.

A bit of background: Harness is a rapidly growing startup that is disrupting the software delivery market.

They are building an intelligent software delivery platform that enables engineers to deliver software faster, with higher quality, and with less effort. The Harness Software Delivery Platform includes Continuous Integration, Continuous Delivery, Feature Flags and Cloud Cost Management. The platform is designed to help companies accelerate their cloud initiatives as well as their adoption of containers and orchestration tools like Kubernetes and Amazon ECS.

Why Advertising Agencies Should Watch This Episode-Scott talks:

  • How AI plays a role in creating a better process for managing development of software.
  • Scott’s thoughts relative to what companies will be looking at 3-5 years out – whether or not companies are doomed for disaster if they don’t take the business of security and reliability seriously
  • The over-riding benefit that Harness brings to companies – a benefit that companies weren’t able to obtain prior to using Harness.
  • What developers are most often doing or using if they aren’t using a product like Harness.
  • Any advice Scott would give to marketers thinking about bringing a new agency on board
    And lastly, if an agency was trying to knock down Scott’s door and attempting to win business from him, what advice he would give them

A little bit about Scott:

Scott is a global marketing executive, growth advisor, and angel investor with a 25-year track record of creating and executing strategies that deliver results for growth-stage, VC-backed startups and Fortune 100s alike.

Prior to joining Harness as Chief Marketing Officer, Scott was Head of Cloud Native and Developer Marketing at Amazon Web Services (AWS), where he was responsible for leading the global marketing and growth efforts in a broad portfolio that spanned services across Containers, Serverless, and Developer Tools. Scott was part of the executive team that helped grow Metacloud to acquisition by Cisco, where he went on to build a global cloud marketing and growth function that helped create what has become a successful $15B+ software and subscription business.

Marketer’s Edge Interview With Michael Rauh: Banking Challenges

In this episode of Marketer’s Edge we’re talking banking challenges with Michael Rauh, President & CEO of Chelsea Groton Bank.

If your agency pursues clients in the financial space, banking, or community banking, you’ll want to watch this episode.

A bit of background: based in Groton, Connecticut, Chelsea Groton Bank is a mutually owned bank with 14 locations throughout New London County and a Loan Production Office in Hartford County. The Bank has over $1 billion in assets and serves businesses, individuals and families throughout Connecticut and Rhode Island.

Why Advertising Agencies Should Watch This Episode-Michael talks:

  • What it means to be a “mutually owned community bank” and how that’s different from just being a bank or a credit union.
  • Technology and its role in banking today.
  • Chelsea University – a concept created to benefit customers and employees benefit from it.
  • Some of the top challenges facing banks today and the challenges anticipated as we look forward into the future.
  • Opportunities that Michael sees for banks the next 3-5 years out.
  • Advice he’d give to marketers looking for a new agency.
  • Advice to agencies he’d give if they were trying to knock down his door and win his business.

A little bit about Michael:

Michael has been the President & CEO of Chelsea Groton Bank for nearly 12 years.

Prior to Chelsea Groton, Michael spent 20 years at the Washington Trust Company and 5 years at Chaffee & Partners.

Michael graduated from the University of Rhode Island with a degree in economics.

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email me at lee@rswus.com. I would love to talk.

Or, if you’re not ready for that step, you can read about how our outsourced business development programs work here.

Marketer’s Edge Interview With Adam Weinroth: Bioscience, Startups & Tech Firms

In this episode of Marketer’s Edge we’re talking with Adam Weinroth, Head of Software Marketing at Colossal Biosciences.

If your agency pursues clients in bioscience, biotech, tech firms, or startups, you’ll want to watch this episode.

A bit of background: Colossal is a breakthrough bioscience and genetic engineering company that builds radical new technologies to advance the field of genomics. Colossal creates disruptive technologies for extinct species restoration, critically endangered species protection and the repopulation of critical ecosystems that support the continuation of life on Earth.

Why Advertising Agencies Should Watch This Episode-Adam talks:

  • His experience defining positioning for new start-up businesses and how that can differ from working for a more established brand.
  • Building up his own internal demand generation team and the advantages he sees in doing that.
  • Working with SEO/SEM agencies (and provides some counsel to marketers on how to best optimize that experience.)
  • Working with start-ups and technology firms.
  • His perspective on what is required on both sides of the fence when working to establish a strong agency-client relationship.

A little bit about Adam:

Experienced, entrepreneurial, full stack marketer specializing in new category creation.

Powered by a passion for developing new products, bringing them to market, and driving business growth.

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email me at lee@rswus.com. I would love to talk.

Or, if you’re not ready for that step, you can read about how our outsourced business development programs work here.

Marketer’s Edge Interview With Becky Freemal: Credit Union Rebranding

In this episode of Marketer’s Edge we’re talking with Becky Freemal , Chief Marketing Communication Officer at ValleyStar Credit Union, and the discussion focuses on repositioning and rebranding credit unions.

If your agency pursues clients in the credit union space, you’ll want to watch this episode.

A bit of background: across Virginia, ValleyStar Credit Union has served businesses and families since 1953.

They help their members get beyond the dry language of mortgages, loans, accounts and credit cards to focus on what they really care about – the house they’d love to own, the bigger car, the credit card that works with their lifestyle, reaching that goal of a law degree, owning a small business or a secure retirement.

Why Advertising Agencies Should Watch This Episode-Becky talks:

The recent (2021) launch of their credit union’s repositioning and credit union rebranding and what that has done to the performance of her business.

Her move from a storied career in journalism to the world of credit union marketing – and why she decided to leave television to run marketing for a credit union.

How her life as a journalist has made her a better marketer, and better able to tell customer stories in ways that are more impactful and believable.

Her advice to marketers looking to bring on a new agency and offers counsel to agencies looking to knock down her door and win new business.

A little bit about Becky:

All Data … Big Analytics … each data point has a story.

I uncover those stories, make sense of the numbers and comprehend the impact of each one.

Stories connect people, empower relationships, measure brands. I tell those stories. I connect those people and I build those brands.

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email me at lee@rswus.com. I would love to talk.

Or, if you’re not ready for that step, you can read about how our outsourced business development programs work here.

Marketers-Edge Interview With Matt Romkey The State of Healthcare Education

In this episode of Marketer’s Edge we’re talking with Matt Romkey, VP of Enrollment Management and Marketing at Mercy College of Health Science, and the discussion focuses on the state of healthcare education, and marketing within higher education .

If your agency pursues clients in higher education, enrollment management, or healthcare education you’ll want to watch this episode.

A bit of background: Mercy College of Health Sciences specializes in healthcare education.

The 16 degree and certificate programs offered at Mercy College provides the information, skills, and tools needed to become a successful healthcare professional.

The College is accredited by the Higher Learning Commission.

Why Advertising Agencies Should Watch This Episode-Matt talks:

  • His predictions relative to the state of education within the context of the healthcare space.
  • How his healthcare background has provided him with a unique perspective in managing the marketing for Mercy College.
  • The work that Matt is doing in the area of transformation and technology and how that’s impacting the college.
  • How he uses in-house teams and outside agencies.
  • And his is advice to agencies looking to knock down his door and work with him.

A little bit about Matt:

Matt has been with Mercy College of Health Sciences for almost 5 years.

Prior to Mercy College Matt was the Director of Development for Beaumont Health.

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email me at lee@rswus.com. I would love to talk.

Or, if you’re not ready for that step, you can read about how our outsourced business development programs work here.

Marketer’s Edge Interview With Jerry Clum: Franchise Business Common Threads

In this episode of Marketer’s Edge we’re talking with Jerry Clum, CEO of Hommati, and the discussion focuses on starting a franchise business, franchise business common threads, and capturing the attention of agents and home buyers.

If your agency pursues clients in the real estate market or franchising, you’ll want to watch this episode.

A bit of background: Hommati provides innovative services and dynamic content such as 3D Tours, Aerial Videos, Ultra HD Photography, Video Slideshows, Augmented Reality designed to help real estate agents win more listings, sell more homes, sell them faster and often for a higher sales price. Each franchise is independently owned and operated.

Why Advertising Agencies Should Watch This Episode-Jerry talks:

  • Advice he’d give to fellow entrepreneurs looking to start a franchise business.
  • The franchise business common threads that carry through all of the businesses he’s owned and run.
  • Jerry’s predictions on the state of real estate sales.
  • What makes Hommati different from the other franchise businesses Jerry has run.
  • How a brand like Hommati captures the attention of agents and home buyers.
  • What Jerry sees as the advantages and disadvantages of in-house versus bringing in an agency.
  • Advice Jerry would give to marketers thinking about bringing a new agency on board

A little bit about Jerry:
CEO, Franchisor, Entrepreneur, Consultant, and cited expert in all areas related to franchising.

And Jerry’s got a great Zig Ziglar quote on his LinkedIn page:

“You can everything in life you want, if you just help enough other people get what they want!”

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email me at lee@rswus.com. I would love to talk.

Or, if you’re not ready for that step, you can read about how our outsourced business development programs work here.

Marketer’s Edge Interview With Andrew Pudduck: Reinventing A Heritage Brand

In this episode of Marketer’s Edge we’re talking with Andrew Pudduck, Head of Digital Sales Transformation, Brand, and Marketing at Cutter & Buck, and the discussion focuses on reinventing a heritage brand.

If your agency pursues retail, lifestyle brands, clothing, or sportswear, you’ll want to watch this episode.

A little background: Cutter & Buck Inc. was founded in 1989, in Seattle, Washington, with an eye towards making premium sportswear and outerwear in styles with distinctive details, quality craftsmanship, and the finest fabrics.

They embrace their regional heritage with a brand identity that embodies Genuine Spirit of the Pacific Northwest.

Staying true to their proud tradition of creating high-quality performance sportswear for over 20 years, they have evolved from a niche-specialty brand to a global lifestyle brand, with a large selection of modern classic apparel and accessories for people who naturally thrive between an urban and outdoor lifestyle.

Why Advertising Agencies Should Watch This Episode-Andrew talks:

  • How the Cutter & Buck brand evolved and how he helped in the process of reinventing a heritage brand
  • How he prioritized the brand and its story for the move into a more digitally-centric world.
  • Advice he has for marketers on how to better their relationship with their agency partners.
  • His outlook/predictions for the world of retail and apparel sales.
  • Suggestions for agencies looking to knock down his door on the things that are most important to him.

Andrew Pudduck, Head of Digital Sales Transformation, Brand, and Marketing at Cutter & Buck: Reinventing A Heritage Brand

A little bit about Andrew:

Electric, transformational global marketing leader who builds the brands you trust and launches the products you love.

Breaker of plateaus and energizer of companies with adaptable, own-able, next generation opportunities who aligns those around to do their best work.

Obliterator of boundaries, tackler of tomorrow’s needs who builds teams, empowers creative minds, accelerates digital growth, unravels unknowns, and transforms siloed businesses.

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email me at lee@rswus.com. I would love to talk.

Or, if you’re not ready for that step, you can read about how our outsourced business development programs work here.

Marketer’s Edge Interview With Julie Mann: Crazy Successful Food Innovation

In this episode of Marketer’s Edge we’re talking with Julie Mann, the Chief Innovation Officer at Puris Foods, and the discussion focuses on food innovation at Puris (they’re very good at it), e-commerce, and Julie’s direct advice to agencies.

If your agency pursues plant-based foods. food ingredients, organic, or non-GMO sourced food, you’ll want to watch this episode.

A little background: PURIS cultivates a spectrum of pure, plant-based foods and ingredients from U.S.-based organic and non-GMO sources.

Their end-to-end system ensures a wholesome journey from seed to solution. PURIS™ is a family-owned company founded in 1985.

Their plant-based food system benefits every link in the chain of production with practices that nourish soil, the environment, and life on earth.

Why Advertising Agencies Should Watch This Episode:

  • Julie has advice for companies looking to start selling direct-to-consumer via e-commerce platforms.
  • She talks how Puris differentiates itself from the sea of other organic products on the market, and why they won the Fast Company award in 2021 for most innovative food company.
  • And what she learned from her long career at companies like Hershey that she’s been able to apply to her work at Puris.
  • Julie also describes what looks for when she’s shopping for new marketing service help.
  • And the advice Julie would give any agency trying to knock down her door and win his business.

Julie Mann, the Chief Innovation Officer at Puris Foods.

A little bit about Julie:

My first professional and personal passion is plant based eating. I am a catalyst for better human nutrition, better understanding of the impact of shifting to plant based and how we can create a better world.

A close second is my extensive training in innovation and disruptive thinking. I have led several successful teams to breakthrough innovation and fundamental change. My talent is unearthing and championing innovative insights, combined with deep R&D expertise, to deliver the optimal innovation and disruptive products to change our world.

My third, but likely most important passion is empathy, people, communication, and transparency. I build teams that realize they CAN do more TOGETHER.

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email Lee McKnight Jr., VP of Sales at RSW/US at lee@rswus.com.

Learn more about our outsourced business development programs here.

Learn more about our process here.