Marketer’s Edge Interview With Pete Buscani: Restaurant Chains

In this episode of Marketer’s Edge we’re talking restaurant chains and marketing with Pete Buscani , the EVP of Marketing at LaRosa’s Pizzeria.

If your agency pursues clients in the restaurant, restaurant chains, or franchise space, you’ll want to watch this episode.

A bit of background: After serving our communities and its guests for 65+, LaRosa’s continues to be the leading pizzeria and Italian restaurant in the Greater Cincinnati area. We know a restaurant is only as good as the food it serves, and thousands of our Guests agree that LaRosa’s food simply can’t be beat.

LaRosa’s truly is your neighborhood pizzeria. Families in Ohio, Indiana, and Northern Kentucky have been enjoying LaRosa’s original recipe pizzas for generations, with many of them making LaRosa’s a weekly tradition. Of course you can choose from other LaRosa’s favorites like calzones, hoagies, pasta, and more.

Why Advertising Agencies Should Watch This Episode-Pete talks:

  • What he feels is key to maintaining a solid agency-client relationship.
  • What some of the toughest challenges he’s faced marketing the LaRosa’s brand to consumers and how he has overcome them.
  • Advice he would give to marketers thinking about bringing a new agency on board.
  • The degree to which LaRosa’s has had to adapt to changing consumer preferences over the 22 years Pete has been at the marketing helm.
  • What he did during the pandemic to keep sales strong and that he found useful continuing post-pandemic.
  • How his advertising experience (prior to joining LaRosa’s) has helped him.
  • And lastly, if an agency was trying to knock down his door and to win business, the advice he would give them.
Marketer’s Edge Interview With Dan Klopp: Space Technology

In this episode of Marketer’s Edge we’re talking space technology with Dan Klopp, the Director Of Marketing And Business Development for Space Systems Division at ILC Dover.

If your agency pursues clients in the space technology, aerospace, or tech space, you’ll want to watch this episode.

A bit of background: ILC Dover is a world-leader in the innovative design and production of solutions for biopharmaceutical, pharmaceutical, medical device markets as well as a leading supplier for the (aero)space industries.

Our customers will attest to our relentless dedication to high value products, advanced technology, and responsive service, as our visionary solutions have improved efficiency while safeguarding people, product, and infrastructure in hazardous conditions through flexible protective solutions since 1947.

Why Advertising Agencies Should Watch This Episode-Dan talks:

  • What he likes most about working in marketing & tech– particularly space technology.
  • What it’s like being one division of a well-diversified holding company, and the degree to which it proves difficult to get corporate resources Dan’s division needs to accomplish its goals.
  • The toughest challenges in marketing products in the technology space and how he’s historically overcome them.
  • ILC Dover’s involvement in the production of the next gen space suit and, unlike the suit created during the Apollo era, they’ll actually get to brand these suits with the ILC Dover name/logo.
  • His strong belief in the “Servant-Leader/Theory Y management philosophy.”
  • Advice he would give to marketers thinking about bringing a new agency on board.
  • And lastly, if an agency attempting to win business from him, the advice he would give them.

A little bit about Dan:

Executive with consistent record of profitable growth in a range of technology markets.

Market experience includes; Aerospace, electronics, chemical analysis instrumentation, and semiconductor processing equipment.

Skilled at leading teams of professionals capable of distilling diverse information into a sustainable growth strategy.

Marketer’s Edge Interview With Kasey Moss: Sustainable Retail

In this episode of Marketer’s Edge we’re talking sustainable retail with Kasey Moss, the Brand Director for Chomps.

If your agency pursues clients in the food retail or sustainable food space, you’ll want to watch this episode.

A bit of background: Chomps is a better-for-you meat snack brand with products made from the highest-quality, sustainably sourced proteins and no hidden, harmful ingredients.

Chomps beef and venison are 100% grass-fed and finished, our turkey is free range, and all of our proteins are hormone free, antibiotic free, and humanely raised.

Chomps meat snacks never contain added sugar, artificial preservatives or colors, MSG or fillers and are free from the top 8 allergens.

Our mission is to inspire a healthier way of snacking by providing high-quality, protein-packed snacks with simple, real food ingredients. At Chomps, there are no compromises or cutting corners – our products are delicious and nutritious.

Why Advertising Agencies Should Watch This Episode-Kasey talks:

  • Advice for other marketers looking to build their social presence and better take advantage of the space.
  • How there are a lot of “good for you” brands that use philanthropy or other approaches to strengthen their perceived “purpose” in the market and among employees and how Chomps efforts have benefited their brand and company.
  • Why she has focused her marketing career on “good for you” foods. Prior to joining Chomps, Kasey spent 9 years working for Enjoy Life Foods.
  • How marketing products like Chomps differs from marketing a more mainstream food product. We discussed other things marketers need to be considerate of – other ways they need to think about how they message or market a brand like Chomps.
  • How they make certain that the equities that exist in the brand today aren’t compromised as they expand the brand in the future.
  • And of course, advice she has for marketers looking for a new marketing agency and advice for agencies looking to bust down her door and work with her.

A little bit about Kasey:

Seasoned, yet scrappy marketing professional with several years of experience of CPG brand building experience.

Extensive experience in brand marketing and a strategic leader with a focus on data and behavior-driven results and continuous brand growth across all consumer touch points resulting in omnichannel growth.

Marketer’s Edge Interview With Angela Campagnoni: Intimate Apparel

In this episode of Marketer’s Edge we’re talking with Angela Campagnoni, North American Brand Director for Elita Intimates.

If your agency pursues clients in the fashion, intimate apparel, or ecommerce space, you’ll want to watch this episode.

A bit of background: As a leading Canadian brand of ladies intimate apparel, Elita Intimates strives to design garments that appeal to all women.

Their dedicated design team located in Nova Scotia Canada has spent years cultivating styles that fit into their moto that “Every woman is an Elita woman”.

Elita is designed for modern women who appreciate luxurious, natural fabrics, with superb feminine design, fit and comfort, offering smooth lines and a natural feeling fit. Innovative fabrics, such as modal, cotton, bamboo, seamless and microfiber have signified the Elita brand for 30 years.

Why Advertising Agencies Should Watch This Episode-Angela talks:

  • How she stays on top of the latest trends in the industry and advice she’d give to any marketer (in any industry) looking to do the same.
  • Her work as an accomplished Children’s author of the book “I Want To See My Papa”, a book meant to help children deal with loss and grief.
  • Any advice Angela would give to marketers thinking about bringing a new agency on board
  • Why she decided to pursue a career in fashion and design.
  • The positive changes she’s seen in the industry over the last few years and where she sees the industry 3-5 years out.
  • Her founding of Atlantic Fashion Week and what gaps she saw in the market that warranted its creation.
  • And lastly, if an agency was trying to knock down Angela’s door attempting to win business from her, what advice she would give them.

A little bit about Angela:

For over two decades, Angela Campagnoni has been keeping the fashion industry in style in Halifax, Nova Scotia. The founder of Atlantic Fashion week, her signature flair and creativity have been at the forefront of her accomplishments.

Angela currently sits as the North American Brand Director for Elita Intimates, the signature ladies’ division of Canadian titan Stanfield’s.

Her tenacity and innovative thinking have been assets, but her true strength lies in her belief in herself and her own abilities to achieve her goals.

Marketer’s Edge Interview With Chris Veillon: Sustainable Food Growth

In this episode of Marketer’s Edge we’re talking with Chris Veillon , Chief Marketing Officer for Pure Flavor.

If your agency pursues clients in the sustainable food, food retail, or foodservice space, you’ll want to watch this episode.

A bit of background: Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to communities everywhere.

Their passion for sustainable food and greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

They are the next generation of vegetable growers, inspired to put quality, flavor, and customers first by providing greenhouse-grown vegetables from our farms that are strategically located throughout North America.

Why Advertising Agencies Should Watch This Episode-Chris talks:

  • How Pure Flavor effectively differentiates itself at shelf and in-market, with “all things organic” being so top of mind in our economy culture.
  • How he supports the business from a marketing standpoint – whether monies are primarily used for retail support, like point of sale and special in-store promotion work?
  • Their “Live Deliciously” magazine – how it’s distributed and its effectiveness in driving the business and building his brand.
  • The gap that the owners saw in the market when they started Pure Flavor in 2003.
  • The brand names that sit under the Pure Flavor umbrella, their creation, and managing all of them within such a large portfolio of products.
  • Any advice he would give to marketers thinking about bringing a new agency on board.
  • And lastly, if an agency was attempting to win business from him, what advice he would give them.

A little bit about Chris: 

A bilingual, global marketing leader with more than two decades of international experience developing award winning brands through strategic leadership.

Enthusiastically seeks out and creates relationships with likeminded partners to create impactful engagement opportunities.

Passionate about navigating to smooth water to differentiate, no matter the topic or application.

Always promoting the need to #BeRevolutionary.

Marketer’s Edge Interview With David Dirks: Credit Union Marketing

In this episode of Marketer’s Edge we’re talking credit union marketing with David Dirks, Vice President of Marketing for the Hudson Valley Credit Union.

If your agency pursues clients in the credit union space, you’ll want to watch this episode.

A bit of background: Hudson Valley Credit Union is a full service not-for-profit financial cooperative, 300,000+ members strong. They extend membership to their neighbors who live, work, worship, volunteer or attend school in Albany, Columbia, Dutchess, Greene, Orange, Putnam, Rensselaer, Rockland, Saratoga, Schenectady, Ulster, or Westchester Counties.

The company started in October 1963, when a group of IBM employees had a vision—to create a financial cooperative for IBM employees and their families, where the needs of the individual would be placed before profit.

Why Advertising Agencies Should Watch This Episode-David talks:

  • Some of the more unique things he’s doing to bring the credit union and its community closer together.
  • Predictions on what the banking and credit union world will look like in the future.
  • The relative importance of calling out the differences between credit unions and banks – today, as compared to a decade ago.
  • How they effectively kept engagement with their customer base strong during the pandemic.
  • Any advice David would give to marketers thinking about bringing a new agency on board.
  • And lastly, if an agency was trying to knock down David’s door and attempting to win business from him, what advice he would give them.

 

A little bit about David:

David’s career in marketing & sales management spans the course of multiple industries including financial services, advertising, professional services, and the food industry.

He has worked with companies to help them blend traditional data with “big data” analytics to provide a strategic framework translating data into a tactical framework for developing marketing campaigns that drive business results.

Creating and executing marketing campaigns & programs built on a foundation of solid data (marketing) analytics is what he delivers. Focusing on revenue growth AND profitability.

Marketer’s Edge Interview With Amanda Parker-Wolery: Marketing to Multiple Audiences

In this episode of Marketer’s Edge we’re talking marketing to multiple audiences (consumers and builders), eCommerce, localized marketing, and dealer networks with Amanda Parker-Wolery, Marketing Director at Organized Living.

If your agency pursues clients in the building industry, who target dealer networks, or who focus on localized marketing, you’ll want to watch this episode.

A bit of background: Organized Living offers high-quality, innovative storage and organization products for single family builders and multifamily professionals.

From the bedroom closet to the kitchen pantry to the garage, Organized Living offers high-quality, innovative storage and organization products for single family Builders and multifamily professionals. Sold through professionally installing dealers, retailers, and online retailers.

Why Advertising Agencies Should Watch This Episode-Amanda talks:

  • How she addresses the need to localize marketing for each property yet still maintaining efficiencies in her overall spend.
  • Her goals for the organization – where she would you like to see the company 2-3 years out.
  • How Organized Living differentiates itself from competitors in the market.
  • How the company markets to each of their different audiences.
  • The design background and quality experience managing creative institutions like, most recently, The Art Academy of Cincinnati that she brings to Organized Living, and how she thinks that experience will impact how she manages the marketing of Organized Living.
  • Any advice Amanda would give to marketers thinking about bringing a new agency on board.
  • And lastly, if an agency was trying to knock down Amanda’s door and attempting to win business from her, what advice she would give them

A little bit about Amanda:

Amanda Parker-Wolery meshes her creativity with her background in marketing and strategy as Organized Living’s Director of Marketing.

She holds a BFA in Visual Communication from the University of Dayton and a MFA in 2D from the University of Cincinnati.

Find more at: https://amandaparkerwolery.wordpress.com/Amanda

Marketer’s Edge Interview With Renee McIntyre: Property Management Services

In this episode of Marketer’s Edge we’re talking property management services, multifamily real estate, localized marketing, and multi-location property management with Renee McIntyre, Director of Sales and Marketing at Scully Company.

If your agency pursues clients in real estate, and specifically property management services, you’ll want to watch this episode.

A bit of background: Scully Company specializes in multifamily real estate in both ownership and management capacities, currently managing over 7,000 units consisting of large-scale garden, mid-rise and high-rise apartment communities for institutions, private investors and our own portfolio.

Scully Company manages properties in Florida, Pennsylvania, New Jersey, and Connecticut. Operating in diverse locations with a keen focus on strategies specific to local markets, Scully Company has achieved recognition as a leader in the multifamily industry.

Why Advertising Agencies Should Watch This Episode-Renee talks:

  • The degree to which technology plays a role in the overall management and maintenance of properties or in the overall management of Renee’s marketing activities
  • How Renee differentiates Scully’s offering in the eye of the investor – whether it be an institution or a private investor or the consumer
  • The biggest challenges she faces as the director of marketing and sales for this multi-location property management group.
  • How she addresses the need to localize marketing for each property yet still maintaining efficiencies in her overall spend.
  • Any advice Renee would give to marketers thinking about bringing a new agency on board
  • And lastly, if an agency was trying to knock down Renee’s door and attempting to win business from her, what advice she would give them.

A little bit about Renee:
As Director of Sales and Marketing, Renee McIntyre leads development of all real estate sales and marketing strategies for Scully Company, along with each of the individual brands within our portfolio.

A true team player, Renee lives her life by the motto “how you do anything, is how you do everything”. She strategically aligns every project with the company’s overall mission while overseeing portfolio occupancy and developing supplemental strategies to maximize revenue.

During her 12 minutes of spare time each year, Renee loves unwinding with a fine glass of wine, crushing it at family game night and beating last years’ time at the Broad Street Run.

Renee is a Certified Training Facilitator for the National Apartment Association and has a Bachelor of Science in Tourism and Hospitality from Temple University in Philadelphia

Marketer’s Edge Interview With Scott Sanchez: Software Delivery Market

In this episode of Marketer’s Edge we’re talking the software delivery market with Scott Sanchez, Chief Marketing Officer at Harness.

If your agency pursues clients in software delivery, cloud initiatives, or orchestration tools, you’ll want to watch this episode.

A bit of background: Harness is a rapidly growing startup that is disrupting the software delivery market.

They are building an intelligent software delivery platform that enables engineers to deliver software faster, with higher quality, and with less effort. The Harness Software Delivery Platform includes Continuous Integration, Continuous Delivery, Feature Flags and Cloud Cost Management. The platform is designed to help companies accelerate their cloud initiatives as well as their adoption of containers and orchestration tools like Kubernetes and Amazon ECS.

Why Advertising Agencies Should Watch This Episode-Scott talks:

  • How AI plays a role in creating a better process for managing development of software.
  • Scott’s thoughts relative to what companies will be looking at 3-5 years out – whether or not companies are doomed for disaster if they don’t take the business of security and reliability seriously
  • The over-riding benefit that Harness brings to companies – a benefit that companies weren’t able to obtain prior to using Harness.
  • What developers are most often doing or using if they aren’t using a product like Harness.
  • Any advice Scott would give to marketers thinking about bringing a new agency on board
    And lastly, if an agency was trying to knock down Scott’s door and attempting to win business from him, what advice he would give them

A little bit about Scott:

Scott is a global marketing executive, growth advisor, and angel investor with a 25-year track record of creating and executing strategies that deliver results for growth-stage, VC-backed startups and Fortune 100s alike.

Prior to joining Harness as Chief Marketing Officer, Scott was Head of Cloud Native and Developer Marketing at Amazon Web Services (AWS), where he was responsible for leading the global marketing and growth efforts in a broad portfolio that spanned services across Containers, Serverless, and Developer Tools. Scott was part of the executive team that helped grow Metacloud to acquisition by Cisco, where he went on to build a global cloud marketing and growth function that helped create what has become a successful $15B+ software and subscription business.

Marketer’s Edge Interview With Michael Rauh: Banking Challenges

In this episode of Marketer’s Edge we’re talking banking challenges with Michael Rauh, President & CEO of Chelsea Groton Bank.

If your agency pursues clients in the financial space, banking, or community banking, you’ll want to watch this episode.

A bit of background: based in Groton, Connecticut, Chelsea Groton Bank is a mutually owned bank with 14 locations throughout New London County and a Loan Production Office in Hartford County. The Bank has over $1 billion in assets and serves businesses, individuals and families throughout Connecticut and Rhode Island.

Why Advertising Agencies Should Watch This Episode-Michael talks:

  • What it means to be a “mutually owned community bank” and how that’s different from just being a bank or a credit union.
  • Technology and its role in banking today.
  • Chelsea University – a concept created to benefit customers and employees benefit from it.
  • Some of the top challenges facing banks today and the challenges anticipated as we look forward into the future.
  • Opportunities that Michael sees for banks the next 3-5 years out.
  • Advice he’d give to marketers looking for a new agency.
  • Advice to agencies he’d give if they were trying to knock down his door and win his business.

A little bit about Michael:

Michael has been the President & CEO of Chelsea Groton Bank for nearly 12 years.

Prior to Chelsea Groton, Michael spent 20 years at the Washington Trust Company and 5 years at Chaffee & Partners.

Michael graduated from the University of Rhode Island with a degree in economics.

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email me at lee@rswus.com. I would love to talk.

Or, if you’re not ready for that step, you can read about how our outsourced business development programs work here.