Why Advertising Agencies Should Watch This Episode:
Mark and Min talk the future of insurance, driver-less vehicles, the absurd changes in weather patterns, and how they will impact the way insurance companies operate longer-term, and Min’s perspective on advertising agencies.
In an effort to learn about different needs and challenges across verticals, to help marketers better manage their businesses, and to give advertising agencies an inside look into the marketer’s world, RSW/US and RSW/AgencySearch President Mark Sneider has created “The Marketer’s Edge”, a series of interviews with senior level marketers published weekly on this site and on RSW/AgencySearch’s YouTube channel.
Welcome to the third episode of The Marketer’s Edge!
Min Choi, EVP & Chief Marketing Officer at Germania Insurance.
In this episode, Mark and Min cover:
- Differences in managing marketing for an insurance brand, versus something like a consumer packaged goods brand – and how in his world he needs to not only create goodwill and interest among the end consumers, but he has to motivate brokers to want to recommend Germania.
- Min’s thoughts about the future of insurance
- How driver-less vehicles and the absurd changes in weather patterns will impact how insurance companies operate longer-term.
- Min’s perspective on advertising agencies and what he looks for and expects from a new agency.
More about Min:
Min’s passion is in developing creative solutions for the ever changing sales market.
He focuses on leveraging technology to improve efficiency and increase productivity. He enjoys working with his team, helping them develop personally and professionally.
Min has been in his current role at Germania for nearly 5 years. Prior to Germania, Min spent 21 years at Mercury Insurance.
Min is a graduate of University of California, Riverside.