RSW/US ad agency new business blog

Ad Agency New Business Insights

Welcome to the RSW/US blog, focused on a variety of ad agency new business insights, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and hesitant agency principals alike. Catch our weekly posts based on 16 years of experience working with agencies and marketing services firms.

Getting that second prospect meeting is about strategy, tenacity, and persistence. Too often agencies don’t do a good job of digging around during first meetings for opportunity areas or pain points that they can capitalize on. And too often agencies either don’t have the talents, the time, or the desire to stay with prospects and […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.