New Business Thought Leadership
Welcome to the RSW/US blog, focused on a variety of new business insights and thought leadership, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and owners/principals alike. Catch our posts based on 18 years of experience working with professional services firms.
Extinction. Preventable.
In a recent article published in Inc. Magazine by Arthur Fleischmann, the former group CEO of Ogilvy/country lead of WPP Canada, Arthur talks about all the panic about AI and it being the root cause of the demise of agencies is like blaming the cow that didn’t kick over the lamp in the Great Chicago […]