Advertising Agency Thought Leadership

Welcome to the RSW/US blog, focused on a variety of ad agency new business insights and advertising agency thought leadership, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and hesitant agency principals alike. Catch our posts based on 16 years of experience working with agencies and marketing services firms.

A “Triple A+” Objective Look at Your Firm

I just finished a consulting assignment for ADMATIC last week. They are an Australian headquartered agency with offices in Sidney, Melbourne, and Auckland, New Zealand. The principal gave my work a “Triple A+!” Never received a “Triple” before! Here is a short clip with the principal’s commentary after my final presentation where he kindly gave […]

September 28, 2023/by Mark Sneider

Marketer’s Edge Interview With Farida Peters-Abbadi: Health Diagnostics & Biotechnology

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Marketer’s Edge Interview With Farida Peters-Abbadi: Health Diagnostics & Biotechnology

In this episode of Marketer’s Edge we’re talking health diagnostics & biotechnology with Farida Peters-Abbadi, Vice President of Marketing at Agendia. If your firm pursues clients in biotechnology, health diagnostics, or life science,…

7 Reasons Why Brands Put Their Advertising Account in Review

7 Reasons Why Brands Put Their Advertising Account in Review

In the ever-evolving world of marketing, competition among brands is fierce. To stay ahead and connect with their target audience effectively, companies often turn to advertising agencies for innovative campaigns and strategies. However,…

"How To Build A Kick-Ass Advertising Agency" Review

“How To Build A Kick-Ass Advertising Agency” Review

"How To Build A Kick-Ass Advertising Agency" We don't write a lot of book reviews here at RSW, but a recent release from our friend Peter Levitan deserves a post/review. "How To Build A Kick-Ass Advertising Agency" is a solid work that provides…

Benefits of the RFP Process for Ad Agencies

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Benefits of the RFP Process for Ad Agencies

What Are The Benefits of the RFP Process for Ad Agencies Cher Scholl is a new business director here at RSW, and recently, Cher and I traded emails on the RFP process and the increased amount of RFPs she's seeing. Interestingly, this topic…

Prospect Ghosting You? Use this ghosting schedule to follow up.

Ghosting is cutting off communication for no apparent reason, and is one of the most frustrating aspects of ad agency lead generation. I recently included a past blog post in our weekly newsletter and on LinkedIn and it struck a chord,…

Why Do Marketers Review New Ad Agencies

Why Do Marketers Review New Ad Agencies?

Why do marketers review new ad agencies? Marketers review new ad agencies because they feel a change is needed, for a variety of reasons, but primarily because: They aren't happy with strategy or thinking They aren't happy with the…