Advertising Agency Thought Leadership
Welcome to the RSW/US blog, focused on a variety of ad agency new business insights and advertising agency thought leadership, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and hesitant agency principals alike. Catch our posts based on 16 years of experience working with agencies and marketing services firms.
A “Triple A+” Objective Look at Your Firm
I just finished a consulting assignment for ADMATIC last week. They are an Australian headquartered agency with offices in Sidney, Melbourne, and Auckland, New Zealand. The principal gave my work a “Triple A+!” Never received a “Triple” before! Here is a short clip with the principal’s commentary after my final presentation where he kindly gave […]