Advertising Agency Thought Leadership

Welcome to the RSW/US blog, focused on a variety of ad agency new business insights and advertising agency thought leadership, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and hesitant agency principals alike. Catch our posts based on 16 years of experience working with agencies and marketing services firms.

In-House Agencies in Flux Maybe not Always

Oh in-house agencies, we’re forever riding your carousel , and by “we”, I mean all the agencies out there. From our 2023 New Year Outlook survey, unsurprisingly, agencies and marketers are not aligned. We like the way this in-house trend is going! Similar to last year’s report findings, overall, signs point towards marketers’ reliance on […]

January 26, 2023/by Lee McKnight Jr

Featured

The Agency/Marketer Chasm: Non-Marketing Spending

We're creating a series of posts around our recent report, The RSW 2023 New Year Outlook, (which you can download here at no cost), with a focus on non-marketing spending to kick things off. We've been releasing this report for well over…

Featured, Outsourced Business Development

Your Prospects Have Digital Fatigue

Digital fatigue-it's a thing. Our inboxes are full to bursting and our eyes glaze over with ubiquitous digital ads. Forrester Consulting released a study based on insights from 158 business-to-business (B2B) marketing leaders in North…

Featured, Outsourced Business Development

The Top 3 Reasons It’s Harder For Ad Agencies To Get New Business

In our last post ( Ad Agencies Are Finding New Business Harder To Drive in 2022) we talked the agency new business landscape-short version: it's getting tougher. Now let's talk why it's harder, what did agencies tell us in our latest report? The…

Featured, Outsourced Business Development

Ad Agencies Are Finding New Business Harder To Drive in 2022

Ad Agencies Are Finding New Business Harder To Drive in 2022, and you can look into the reasons why in our latest RSW/US report. Download it now at no cost: RSW/US 2022 Agency New Business Report: Perspective On The Agency New Business Environment. (And…

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Your Ad Agency Tagline Is Not Your Agency Elevator Pitch

Let me repeat, and not just for SEO purposes: your ad agency tagline is not your elevator pitch. Yet, so many agencies treat them as one and the same. An Adweek article defines an agency tagline this way: Every organization has words…

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Cobbler’s Children And Agency New Business-An Update

The most-used description we hear for agencies and their new business process (or lack of one) is the story of the cobbler’s children. (If you’re not familiar, read here.) Essentially the cobbler (maker of shoes) is so busy making…

Advertising Agency Thought Leadership

Interested in weekly business development tips, strategy, and insight?

In-House Agencies in Flux? Maybe Not? Always?

The Agency/Marketer Chasm: Non-Marketing Spending

Your Prospects Have Digital Fatigue

In-House Agencies in Flux? Maybe Not? Always?

The Agency/Marketer Chasm: Non-Marketing Spending

Your Prospects Have Digital Fatigue

The Top 3 Reasons It’s Harder For Ad Agencies To Get New Business

Ad Agencies Are Finding New Business Harder To Drive in 2022

Your Ad Agency Tagline Is Not Your Agency Elevator Pitch

Cobbler’s Children And Agency New Business-An Update

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