Advertising Agency Thought Leadership

Welcome to the RSW/US blog, focused on a variety of ad agency new business insights and advertising agency thought leadership, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and hesitant agency principals alike. Catch our posts based on 16 years of experience working with agencies and marketing services firms.

Featured, Processes

Benefits of the RFP Process for Ad Agencies

Benefits of the RFP Process for Ad Agencies

What Are The Benefits of the RFP Process for Ad Agencies Cher Scholl is a new business director here at RSW, and recently, Cher and I traded emails on the RFP process and the increased amount of RFPs she’s seeing. Interestingly, this topic came up in episodes three and four of our Cut to the […]

June 1, 2023/by Lee McKnight Jr

Prospect Ghosting You? Use this ghosting schedule to follow up.

Ghosting is cutting off communication for no apparent reason, and is one of the most frustrating aspects of ad agency lead generation. I recently included a past blog post in our weekly newsletter and on LinkedIn and it struck a chord,…

Why Do Marketers Review New Ad Agencies

Why Do Marketers Review New Ad Agencies?

Why do marketers review new ad agencies? Marketers review new ad agencies because they feel a change is needed, for a variety of reasons, but primarily because: They aren't happy with strategy or thinking They aren't happy with the…

How Do Prospects Find Your Agency

Featured, Outsourced Business Development

How Do Prospects Find Your Ad Agency?

Prospects find your ad agency a number of ways, but primarily through: Networking Past agency relationships Friends/co-workers Direct ad agency outreach How Do Prospects Find Your Ad Agency? In our 2023 RSW/US New Year Outlook…

Featured, Outsourced Business Development

Why Should Ad Agencies Specialize?

Ad agencies specialize because it establishes the agency as an expert in a given vertical, or verticals. 92% of marketers say expertise will be very/moderately important when considering new agencies. Specialization also helps establish a…

In-House Agencies in Flux Maybe not Always

Featured, Outsourced Business Development

In-House Agencies in Flux? Maybe Not? Always?

Oh in-house agencies, we're forever riding your carousel , and by "we", I mean all the agencies out there. From our 2023 New Year Outlook survey, unsurprisingly, agencies and marketers are not aligned. We like the way this in-house trend…

The AgencyMarketer Chasm Non-Marketing Spending

The Agency/Marketer Chasm: Non-Marketing Spending

We're creating a series of posts around our recent report, The RSW 2023 New Year Outlook, (which you can download here at no cost), with a focus on non-marketing spending to kick things off. We've been releasing this report for well over…