New Business Thought Leadership
Welcome to the RSW/US blog, focused on a variety of new business insights and thought leadership, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and owners/principals alike. Catch our posts based on 18 years of experience working with professional services firms.
You Can’t Control the Market, But You Can Control Your Positioning
Sigh. Let’s talk about your site. And start with a little tough love. If you’re relying on referrals and repeat business to keep things going right now—you’re not alone. But here’s the problem: in a market where budgets are tight, competition is fierce, and decision-makers are under pressure (some 63% of CMOs responding to […]