New Business Thought Leadership

Welcome to the RSW/US blog, focused on a variety of new business insights and thought leadership, from getting a program off the ground all the way to the final pitch, it’s the place for experienced new business pros and owners/principals alike. Catch our posts based on 18 years of experience working with professional services firms.

Featured, Outsourced Business Development

Consistency is Next to Godliness

Consistency Red Flag

Consistency is vital when it comes to new business for professional service firms. We talk to companies every day, both client and prospective, and have engaged in a few surprising conversations. Some of these execs conveyed they’ve had a pretty good run lately handling new business internally. They’ve created a memorable direct mail piece, dedicated […]

January 10, 2025/by Mark Sneider

Giving Up

Featured, Outsourced Business Development

Why Are You Giving Up Too Easily?

Why are you giving up too easily? In an insightful post by John K. Thompson called "To Avoid Overload, Engage Your Audience", Thompson begins by pointing out the all-too-many sources of information available to us. Too many twisty knots of…

Do Unto Yourself that Which You Do for Others

Featured, Outsourced Business Development

Do Unto Yourself that Which You Do for Others

I assume you create smart strategic plans for your clients, but do you do the same for yourself? We are currently in the midst of 2025 planning for all our client programs – a practice we implemented many years ago. In the past, we didn’t…

Activate New Business

Featured, Outsourced Business Development

5 Ways to Activate Your New Business Toe

The biggest DANGER of social media...is doing nothing. Not only does "doing nothing" mean sitting idly by and watching your competitors blog/post on LinkedIn, but it also means starting a program and not "activating" it. Merely dipping your…

Agency Principals Ask: What Are We Missing?

Featured, Outsourced Business Development

Agency Principals Ask: What Are We Missing?

I had a conversation with an agency considering our services, and the principal asked if I would take a look at their current service offering and answer the question, What Are We Missing? After a bit of clarification, I understood he meant…

Cold calling

Featured, Outsourced Business Development

Everyone is Calling Your Prospects

The daunting cold call. A process that, if handled correctly, shouldn’t feel overwhelming—though it’s easy for salespeople to overlook that everyone, not just their competitors, is reaching out to their prospects. Although we actually…

12 Tips to Get Prospects to Call You Back

Featured, Outsourced Business Development

12 Tips to Get Prospects to Call You Back

So much is made of social media these days when it comes to new business, and rightfully so, as it can be a powerful tool, and in this post, we'll give you 12 tips to get prospects to call you back. But it’s critically important to remember…