Why Advertising Agencies Should Watch This Episode:
Mark and Jonathan talk evaluating marketing agencies, running an agency in a previous life, dealer versus the end-user marketing, and the shift to end-user emphasis.
In an effort to learn about different needs and challenges across verticals, to help marketers better manage their businesses, and to give advertising agencies an inside look into the marketer’s world, RSW/US and RSW/AgencySearch President Mark Sneider has created “The Marketer’s Edge”, a series of interviews with senior level marketers published weekly on this site and on RSW/AgencySearch’s YouTube channel.
Welcome to the second episode of The Marketer’s Edge!
Jonathan Sabo, VP of Marketing & Customer Support at Cardinal Scale.
In this episode, Mark and Jonathan cover:
- Jonathan’s past experience running an agency and how that influences his own marketing efforts.
- Evaluating marketing agencies and how he works with them.
- How Jonathan’s marketing and messaging changes depending on who he is communicating with: the dealer or the end-user.
- And the growing importance of the end-user and how his efforts are slowly shifting to emphasize that channel, and much, much more.
More about Jonathan:
Jonathan is a marketing and customer-centric administration professional with over 20 years of experience in marketing communications and business development, handling all types of media campaigns on a multi-national scale.
He has historically been leading initiatives in marketing, media, administration, and corporate communications, with expertise in event planning, creative concepts, product development, and brand building.
Prior to joining Cardinal Scale 21 years ago, Jonathan ran his own agency (U.S. Marketing Media) for 9 years.
Jonathan is the Chairman of the Marketing Sub-Committee for Meal-a-Day and on the Board of Mercy Health Systems.