Marketer’s Edge Interview With Andrew Pudduck: Reinventing A Heritage Brand
In this episode of Marketer’s Edge we’re talking with Andrew Pudduck, Head of Digital Sales Transformation, Brand, and Marketing at Cutter & Buck, and the discussion focuses on reinventing a heritage brand.
If your agency pursues retail, lifestyle brands, clothing, or sportswear, you’ll want to watch this episode.
A little background: Cutter & Buck Inc. was founded in 1989, in Seattle, Washington, with an eye towards making premium sportswear and outerwear in styles with distinctive details, quality craftsmanship, and the finest fabrics.
They embrace their regional heritage with a brand identity that embodies Genuine Spirit of the Pacific Northwest.
Staying true to their proud tradition of creating high-quality performance sportswear for over 20 years, they have evolved from a niche-specialty brand to a global lifestyle brand, with a large selection of modern classic apparel and accessories for people who naturally thrive between an urban and outdoor lifestyle.
Why Advertising Agencies Should Watch This Episode-Andrew talks:
- How the Cutter & Buck brand evolved and how he helped in the process of reinventing a heritage brand
- How he prioritized the brand and its story for the move into a more digitally-centric world.
- Advice he has for marketers on how to better their relationship with their agency partners.
- His outlook/predictions for the world of retail and apparel sales.
- Suggestions for agencies looking to knock down his door on the things that are most important to him.
Andrew Pudduck, Head of Digital Sales Transformation, Brand, and Marketing at Cutter & Buck: Reinventing A Heritage Brand
A little bit about Andrew:
Electric, transformational global marketing leader who builds the brands you trust and launches the products you love.
Breaker of plateaus and energizer of companies with adaptable, own-able, next generation opportunities who aligns those around to do their best work.
Obliterator of boundaries, tackler of tomorrow’s needs who builds teams, empowers creative minds, accelerates digital growth, unravels unknowns, and transforms siloed businesses.
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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.
If you’re looking for a more effective business development strategy, email me at lee@rswus.com. I would love to talk.
Or, if you’re not ready for that step, you can read about how our outsourced business development programs work here.
