NEWS
The Latest News and Updates on RSW
2023
Comms agencies say landing new business has become harder in 2023: New research examines today’s struggles and areas of improvement
The New Business Environment for Marketing Agencies in 2023
PR Agencies Struggle to Win New Business in 2023
Small and Midsize Agencies Find Landing New Business Increasingly Difficult
2021
After a Rough 2020, Agencies Are Finding it Easier to Obtain New Business
The New Business Climate for Marketing Agencies in 2021
Comms client retention: Existing client growth a positive this year, but 2022 warning signs exist
Seizing Opportunities Through a Pandemic-eMarketer Advertising Report 2021-Mark Sneider Quote
How Marketers Are Doing More With Less-Ad Age Feature on RSW 2021 New Year Outlook Report
2018
Nearly 70% of marketers to use Instagram in 2018
How Many Marketers Use Snapchat and Instagram in the US?
The Battle For The Best Ideas Starts With Rethinking The Creative Process
3 Ways to Steer the Right Creative Talent Toward Your Business
Agencies see change ahead as clients take more marketing in-house
RSW/US’s New Year Outlook survey found that marketers are increasingly taking work in-house and seeking out specialty shops.
New Survey Data Proves It: Agencies Need to Be More Aggressive to Win Clients in 2018
2017
Does Your In-House Agency Need an Outside Agency?
5 Trends That Will Define Agency New Business in 2017
Marketing Déjà Vu: Is 2017 the New 2008 for Marketing Agencies?
Marketers are demanding more while agencies work with less, study suggests
New Study Finds That Agencies and Marketers Are Still at Odds in 2017-RSW/US survey notes stubborn gap
New Business Success: It’s Not Magic, It’s Methodology
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