Marketer’s Edge Interview With Chris Veillon: Sustainable Food Growth

Marketer’s Edge Interview With Chris Veillon: Sustainable Food Practices

In this episode of Marketer’s Edge we’re talking with Chris Veillon , Chief Marketing Officer for Pure Flavor.

If your agency pursues clients in the sustainable food, food retail, or foodservice space, you’ll want to watch this episode.

A bit of background: Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to communities everywhere.

Their passion for sustainable food and greenhouse growing, strong support for our retail & foodservice customers, and focus on engaging consumers is built on a foundation drawn from generations of growing expertise.

They are the next generation of vegetable growers, inspired to put quality, flavor, and customers first by providing greenhouse-grown vegetables from our farms that are strategically located throughout North America.

Why Advertising Agencies Should Watch This Episode-Chris talks:

  • How Pure Flavor effectively differentiates itself at shelf and in-market, with “all things organic” being so top of mind in our economy culture.
  • How he supports the business from a marketing standpoint – whether monies are primarily used for retail support, like point of sale and special in-store promotion work?
  • Their “Live Deliciously” magazine – how it’s distributed and its effectiveness in driving the business and building his brand.
  • The gap that the owners saw in the market when they started Pure Flavor in 2003.
  • The brand names that sit under the Pure Flavor umbrella, their creation, and managing all of them within such a large portfolio of products.
  • Any advice he would give to marketers thinking about bringing a new agency on board.
  • And lastly, if an agency was attempting to win business from him, what advice he would give them.

A little bit about Chris: 

A bilingual, global marketing leader with more than two decades of international experience developing award winning brands through strategic leadership.

Enthusiastically seeks out and creates relationships with likeminded partners to create impactful engagement opportunities.

Passionate about navigating to smooth water to differentiate, no matter the topic or application.

Always promoting the need to #BeRevolutionary.

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Marketer’s Edge Interview With David Dirks: Credit Union Marketing
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Marketer’s Edge Interview With David Dirks: Credit Union Marketing

In this episode of Marketer’s Edge we’re talking credit union marketing with David Dirks, Vice President of Marketing for the Hudson Valley Credit Union.

If your agency pursues clients in the credit union space, you’ll want to watch this episode.

A bit of background: Hudson Valley Credit Union is a full service not-for-profit financial cooperative, 300,000+ members strong. They extend membership to their neighbors who live, work, worship, volunteer or attend school in Albany, Columbia, Dutchess, Greene, Orange, Putnam, Rensselaer, Rockland, Saratoga, Schenectady, Ulster, or Westchester Counties.

The company started in October 1963, when a group of IBM employees had a vision—to create a financial cooperative for IBM employees and their families, where the needs of the individual would be placed before profit.

Why Advertising Agencies Should Watch This Episode-David talks:

  • Some of the more unique things he’s doing to bring the credit union and its community closer together.
  • Predictions on what the banking and credit union world will look like in the future.
  • The relative importance of calling out the differences between credit unions and banks – today, as compared to a decade ago.
  • How they effectively kept engagement with their customer base strong during the pandemic.
  • Any advice David would give to marketers thinking about bringing a new agency on board.
  • And lastly, if an agency was trying to knock down David’s door and attempting to win business from him, what advice he would give them.

 

A little bit about David:

David’s career in marketing & sales management spans the course of multiple industries including financial services, advertising, professional services, and the food industry.

He has worked with companies to help them blend traditional data with “big data” analytics to provide a strategic framework translating data into a tactical framework for developing marketing campaigns that drive business results.

Creating and executing marketing campaigns & programs built on a foundation of solid data (marketing) analytics is what he delivers. Focusing on revenue growth AND profitability.

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Marketer’s Edge Interview With Amanda Parker-Wolery: Marketing to Multiple Audiences
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Marketer’s Edge Interview With Amanda Parker-Wolery: Marketing to Multiple Audiences

In this episode of Marketer’s Edge we’re talking marketing to multiple audiences (consumers and builders), eCommerce, localized marketing, and dealer networks with Amanda Parker-Wolery, Marketing Director at Organized Living.

If your agency pursues clients in the building industry, who target dealer networks, or who focus on localized marketing, you’ll want to watch this episode.

A bit of background: Organized Living offers high-quality, innovative storage and organization products for single family builders and multifamily professionals.

From the bedroom closet to the kitchen pantry to the garage, Organized Living offers high-quality, innovative storage and organization products for single family Builders and multifamily professionals. Sold through professionally installing dealers, retailers, and online retailers.

Why Advertising Agencies Should Watch This Episode-Amanda talks:

  • How she addresses the need to localize marketing for each property yet still maintaining efficiencies in her overall spend.
  • Her goals for the organization – where she would you like to see the company 2-3 years out.
  • How Organized Living differentiates itself from competitors in the market.
  • How the company markets to each of their different audiences.
  • The design background and quality experience managing creative institutions like, most recently, The Art Academy of Cincinnati that she brings to Organized Living, and how she thinks that experience will impact how she manages the marketing of Organized Living.
  • Any advice Amanda would give to marketers thinking about bringing a new agency on board.
  • And lastly, if an agency was trying to knock down Amanda’s door and attempting to win business from her, what advice she would give them

A little bit about Amanda:

Amanda Parker-Wolery meshes her creativity with her background in marketing and strategy as Organized Living’s Director of Marketing.

She holds a BFA in Visual Communication from the University of Dayton and a MFA in 2D from the University of Cincinnati.

Find more at: https://amandaparkerwolery.wordpress.com/Amanda

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Marketer’s Edge Interview With Renee McIntyre: Property Management Services

Marketer’s Edge Interview With Renee McIntyre: Property Management Services

In this episode of Marketer’s Edge we’re talking property management services, multifamily real estate, localized marketing, and multi-location property management with Renee McIntyre, Director of Sales and Marketing at Scully Company.

If your agency pursues clients in real estate, and specifically property management services, you’ll want to watch this episode.

A bit of background: Scully Company specializes in multifamily real estate in both ownership and management capacities, currently managing over 7,000 units consisting of large-scale garden, mid-rise and high-rise apartment communities for institutions, private investors and our own portfolio.

Scully Company manages properties in Florida, Pennsylvania, New Jersey, and Connecticut. Operating in diverse locations with a keen focus on strategies specific to local markets, Scully Company has achieved recognition as a leader in the multifamily industry.

Why Advertising Agencies Should Watch This Episode-Renee talks:

  • The degree to which technology plays a role in the overall management and maintenance of properties or in the overall management of Renee’s marketing activities
  • How Renee differentiates Scully’s offering in the eye of the investor – whether it be an institution or a private investor or the consumer
  • The biggest challenges she faces as the director of marketing and sales for this multi-location property management group.
  • How she addresses the need to localize marketing for each property yet still maintaining efficiencies in her overall spend.
  • Any advice Renee would give to marketers thinking about bringing a new agency on board
  • And lastly, if an agency was trying to knock down Renee’s door and attempting to win business from her, what advice she would give them.

A little bit about Renee:
As Director of Sales and Marketing, Renee McIntyre leads development of all real estate sales and marketing strategies for Scully Company, along with each of the individual brands within our portfolio.

A true team player, Renee lives her life by the motto “how you do anything, is how you do everything”. She strategically aligns every project with the company’s overall mission while overseeing portfolio occupancy and developing supplemental strategies to maximize revenue.

During her 12 minutes of spare time each year, Renee loves unwinding with a fine glass of wine, crushing it at family game night and beating last years’ time at the Broad Street Run.

Renee is a Certified Training Facilitator for the National Apartment Association and has a Bachelor of Science in Tourism and Hospitality from Temple University in Philadelphia

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Marketer’s Edge Interview With Scott Sanchez: Software Delivery Market
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Marketer’s Edge Interview With Scott Sanchez: Software Delivery Market

In this episode of Marketer’s Edge we’re talking the software delivery market with Scott Sanchez, Chief Marketing Officer at Harness.

If your agency pursues clients in software delivery, cloud initiatives, or orchestration tools, you’ll want to watch this episode.

A bit of background: Harness is a rapidly growing startup that is disrupting the software delivery market.

They are building an intelligent software delivery platform that enables engineers to deliver software faster, with higher quality, and with less effort. The Harness Software Delivery Platform includes Continuous Integration, Continuous Delivery, Feature Flags and Cloud Cost Management. The platform is designed to help companies accelerate their cloud initiatives as well as their adoption of containers and orchestration tools like Kubernetes and Amazon ECS.

Why Advertising Agencies Should Watch This Episode-Scott talks:

  • How AI plays a role in creating a better process for managing development of software.
  • Scott’s thoughts relative to what companies will be looking at 3-5 years out – whether or not companies are doomed for disaster if they don’t take the business of security and reliability seriously
  • The over-riding benefit that Harness brings to companies – a benefit that companies weren’t able to obtain prior to using Harness.
  • What developers are most often doing or using if they aren’t using a product like Harness.
  • Any advice Scott would give to marketers thinking about bringing a new agency on board
    And lastly, if an agency was trying to knock down Scott’s door and attempting to win business from him, what advice he would give them

A little bit about Scott:

Scott is a global marketing executive, growth advisor, and angel investor with a 25-year track record of creating and executing strategies that deliver results for growth-stage, VC-backed startups and Fortune 100s alike.

Prior to joining Harness as Chief Marketing Officer, Scott was Head of Cloud Native and Developer Marketing at Amazon Web Services (AWS), where he was responsible for leading the global marketing and growth efforts in a broad portfolio that spanned services across Containers, Serverless, and Developer Tools. Scott was part of the executive team that helped grow Metacloud to acquisition by Cisco, where he went on to build a global cloud marketing and growth function that helped create what has become a successful $15B+ software and subscription business.

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Marketer’s Edge Interview With Michael Rauh: Banking Challenges
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Marketer’s Edge Interview With Michael Rauh: Banking Challenges

In this episode of Marketer’s Edge we’re talking banking challenges with Michael Rauh, President & CEO of Chelsea Groton Bank.

If your agency pursues clients in the financial space, banking, or community banking, you’ll want to watch this episode.

A bit of background: based in Groton, Connecticut, Chelsea Groton Bank is a mutually owned bank with 14 locations throughout New London County and a Loan Production Office in Hartford County. The Bank has over $1 billion in assets and serves businesses, individuals and families throughout Connecticut and Rhode Island.

Why Advertising Agencies Should Watch This Episode-Michael talks:

  • What it means to be a “mutually owned community bank” and how that’s different from just being a bank or a credit union.
  • Technology and its role in banking today.
  • Chelsea University – a concept created to benefit customers and employees benefit from it.
  • Some of the top challenges facing banks today and the challenges anticipated as we look forward into the future.
  • Opportunities that Michael sees for banks the next 3-5 years out.
  • Advice he’d give to marketers looking for a new agency.
  • Advice to agencies he’d give if they were trying to knock down his door and win his business.

A little bit about Michael:

Michael has been the President & CEO of Chelsea Groton Bank for nearly 12 years.

Prior to Chelsea Groton, Michael spent 20 years at the Washington Trust Company and 5 years at Chaffee & Partners.

Michael graduated from the University of Rhode Island with a degree in economics.

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email me at lee@rswus.com. I would love to talk.

Or, if you’re not ready for that step, you can read about how our outsourced business development programs work here.

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Marketer’s Edge Interview With Adam Weinroth: Bioscience, Startups & Tech Firms
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Marketer’s Edge Interview With Adam Weinroth: Bioscience, Startups & Tech Firms

In this episode of Marketer’s Edge we’re talking with Adam Weinroth, Head of Software Marketing at Colossal Biosciences.

If your agency pursues clients in bioscience, biotech, tech firms, or startups, you’ll want to watch this episode.

A bit of background: Colossal is a breakthrough bioscience and genetic engineering company that builds radical new technologies to advance the field of genomics. Colossal creates disruptive technologies for extinct species restoration, critically endangered species protection and the repopulation of critical ecosystems that support the continuation of life on Earth.

Why Advertising Agencies Should Watch This Episode-Adam talks:

  • His experience defining positioning for new start-up businesses and how that can differ from working for a more established brand.
  • Building up his own internal demand generation team and the advantages he sees in doing that.
  • Working with SEO/SEM agencies (and provides some counsel to marketers on how to best optimize that experience.)
  • Working with start-ups and technology firms.
  • His perspective on what is required on both sides of the fence when working to establish a strong agency-client relationship.

A little bit about Adam:

Experienced, entrepreneurial, full stack marketer specializing in new category creation.

Powered by a passion for developing new products, bringing them to market, and driving business growth.

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email me at lee@rswus.com. I would love to talk.

Or, if you’re not ready for that step, you can read about how our outsourced business development programs work here.

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Marketer’s Edge Interview With Becky Freemal: Credit Union Rebranding
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Marketer’s Edge Interview With Becky Freemal: Credit Union Rebranding

In this episode of Marketer’s Edge we’re talking with Becky Freemal , Chief Marketing Communication Officer at ValleyStar Credit Union, and the discussion focuses on repositioning and rebranding credit unions.

If your ad agency pursues clients in the credit union space, you’ll want to watch this episode.

A bit of background: across Virginia, ValleyStar Credit Union has served businesses and families since 1953.

They help their members get beyond the dry language of mortgages, loans, accounts and credit cards to focus on what they really care about – the house they’d love to own, the bigger car, the credit card that works with their lifestyle, reaching that goal of a law degree, owning a small business or a secure retirement.

Why Advertising Agencies Should Watch This Episode-Becky talks:

The recent (2021) launch of their credit union’s repositioning and credit union rebranding and what that has done to the performance of her business.

Her move from a storied career in journalism to the world of credit union marketing – and why she decided to leave television to run marketing for a credit union.

How her life as a journalist has made her a better marketer, and better able to tell customer stories in ways that are more impactful and believable.

Her advice to marketers looking to bring on a new agency and offers counsel to agencies looking to knock down her door and win new business.

A little bit about Becky:

All Data … Big Analytics … each data point has a story.

I uncover those stories, make sense of the numbers and comprehend the impact of each one.

Stories connect people, empower relationships, measure brands. I tell those stories. I connect those people and I build those brands.

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email me at lee@rswus.com. I would love to talk.

Or, if you’re not ready for that step, you can read about how our outsourced business development programs work here.

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Marketers-Edge Interview With Matt Romkey The State of Healthcare Education

Marketer’s Edge Interview With Matt Romkey: The State of Healthcare Education

In this episode of Marketer’s Edge we’re talking with Matt Romkey, VP of Enrollment Management and Marketing at Mercy College of Health Science, and the discussion focuses on the state of healthcare education, and marketing within higher education .

If your agency pursues clients in higher education, enrollment management, or healthcare education you’ll want to watch this episode.

A bit of background: Mercy College of Health Sciences specializes in healthcare education.

The 16 degree and certificate programs offered at Mercy College provides the information, skills, and tools needed to become a successful healthcare professional.

The College is accredited by the Higher Learning Commission.

Why Advertising Agencies Should Watch This Episode-Matt talks:

  • His predictions relative to the state of education within the context of the healthcare space.
  • How his healthcare background has provided him with a unique perspective in managing the marketing for Mercy College.
  • The work that Matt is doing in the area of transformation and technology and how that’s impacting the college.
  • How he uses in-house teams and outside agencies.
  • And his is advice to agencies looking to knock down his door and work with him.

A little bit about Matt:

Matt has been with Mercy College of Health Sciences for almost 5 years.

Prior to Mercy College Matt was the Director of Development for Beaumont Health.

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email me at lee@rswus.com. I would love to talk.

Or, if you’re not ready for that step, you can read about how our outsourced business development programs work here.

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Marketer’s Edge Interview With Jerry Clum: Franchise Business Common Threads
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Marketer’s Edge Interview With Jerry Clum: Franchise Business Common Threads

In this episode of Marketer’s Edge we’re talking with Jerry Clum, CEO of Hommati, and the discussion focuses on starting a franchise business, franchise business common threads, and capturing the attention of agents and home buyers.

If your agency pursues clients in the real estate market or franchising, you’ll want to watch this episode.

A bit of background: Hommati provides innovative services and dynamic content such as 3D Tours, Aerial Videos, Ultra HD Photography, Video Slideshows, Augmented Reality designed to help real estate agents win more listings, sell more homes, sell them faster and often for a higher sales price. Each franchise is independently owned and operated.

Why Advertising Agencies Should Watch This Episode-Jerry talks:

  • Advice he’d give to fellow entrepreneurs looking to start a franchise business.
  • The franchise business common threads that carry through all of the businesses he’s owned and run.
  • Jerry’s predictions on the state of real estate sales.
  • What makes Hommati different from the other franchise businesses Jerry has run.
  • How a brand like Hommati captures the attention of agents and home buyers.
  • What Jerry sees as the advantages and disadvantages of in-house versus bringing in an agency.
  • Advice Jerry would give to marketers thinking about bringing a new agency on board

A little bit about Jerry:
CEO, Franchisor, Entrepreneur, Consultant, and cited expert in all areas related to franchising.

And Jerry’s got a great Zig Ziglar quote on his LinkedIn page:

“You can everything in life you want, if you just help enough other people get what they want!”

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You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

If you’re looking for a more effective business development strategy, email me at lee@rswus.com. I would love to talk.

Or, if you’re not ready for that step, you can read about how our outsourced business development programs work here.

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