RSW/US is an outsourced new business development firm that works specifically with ad agencies, marketing, and PR firms to find better qualified new business opportunities and get you closer to close. We’re headquartered in Cincinnati, OH, with experts in lead generation, targeted prospect list building, and best-in-class strategic support.
RSW/US has been in business since 2005.
Clients either engage our more strategic outsourced full-service RSW/US new business program, our more affordable LAUNCH lead generation program, or hire our RSW Consulting Practice to help them build a significantly better internal new business process/team.
We would love to talk about your current business development challenges and how we might help solve them. Contact us today to talk.
Want to see exactly what’s included in a full program? Explore Our Offerings →
Want to understand how we work day-to-day? See Our Process →
Have questions before you reach out? Read Our FAQ →
Our outsourced business development programs are designed with one goal in mind: getting you closer to close. We apply our deep expertise in the marketing service and professional service space, our consistently updated Tech Stack, and our team of tenured professionals to get you a more consistent stream of new business opportunities. Click here to learn more.
LAUNCH gives professional service firms that are doing little-to-nothing to generate new leads, an opportunity to launch a program that can build awareness and interest in their professional services brand more cost efficiently. LAUNCH is built off of RSW’s full-service program: its lead generation talents, expertise in list and content creation, and their platform of technology resources to build up a pipeline of leads.
While LAUNCH doesn’t offer the level of support that a full-service RSW program provides, it is an excellent way to take action, especially if you’re doing little-to-nothing to market your brand.
Optimize your agency’s brand positioning and organize your site for AI-mediated search.
RSW/US has developed a model that affords us the ability to craft a more authoritative, compelling, and uniquely ownable position for a marketing agency brand and a plan for implementing that positioning across an agency’s site to help improve AI-mediated search results.
The model is applied at the start of every program to help inform our messaging outreach or if desired, can be used separately from our program to help an agency’s own efforts.
RSW/Lists is a self-service site that lets you choose the companies, titles, industries, locations you want. Forget about buying huge lists of random pulls of lists. With RSW/Lists you can buy target lists that contain one contact or 1000’s-you choose. We have two options: use our self-service site and select based on industry, geography, revenue, or title, or we can build custom lists based on your targets.
Here are answers to some of the questions we hear most often.
Is your program a good fit for smaller agencies?
Yes, we work with agencies of all sizes, but smaller and mid-sized firms often see the biggest impact because they gain a full business development team without the overhead of hiring one.
How long before we start seeing results?
RSW/US clients begin seeing qualified meetings within the first 30 days of prospecting, with 90% of clients closing some form of business by month 12. Every RSW/US program starts with three to four weeks of pre-prospecting preparation: building your targeted prospect list, developing your communications strategy, and immersing your New Business Director in your agency’s work, culture, and goals. Active outreach begins after that foundation is set, and first meetings typically follow within four weeks of prospecting launch.
How do I know if my agency is ready for an outsourced new business program?
If you have strong work and a willingness to engage, you are ready. The timing will never be perfect, and RSW/US will help you close the gap. What 20 years of working exclusively with agencies has taught us: the timing is never perfect. There will always be a site update pending, a pitch in progress, a client situation to sort out, or positioning that needs tightening. Waiting for the stars to align means waiting indefinitely. What you actually need to get started is strong work, a willingness to engage, and a realistic view of where your agency stands. RSW/US handles the rest. Positioning work, story development, case studies that resonate with the right prospects, that preparation is built into every program before any outreach begins. The agencies that see results fastest are the ones who start.
What makes RSW/US different from other outsourced BD firms?
We specialize exclusively in the agency and professional services space, which means we understand your world, your prospects, and what it takes to get a meeting.
