Here are answers to some of the questions we hear most often.
Is your program a good fit for smaller agencies?
Yes, we work with agencies of all sizes, but smaller and mid-sized firms often see the biggest impact because they gain a full business development team without the overhead of hiring one.
How long before we start seeing results?
RSW/US clients begin seeing qualified meetings within the first 30 days of prospecting, with 90% of clients closing some form of business by month 12. Every RSW/US program starts with three to four weeks of pre-prospecting preparation: building your targeted prospect list, developing your communications strategy, and immersing your New Business Director in your agency’s work, culture, and goals. Active outreach begins after that foundation is set, and first meetings typically follow within four weeks of prospecting launch.
How do I know if my agency is ready for an outsourced new business program?
If you have strong work and a willingness to engage, you are ready. The timing will never be perfect, and RSW/US will help you close the gap. What 20 years of working exclusively with agencies has taught us: the timing is never perfect. There will always be a site update pending, a pitch in progress, a client situation to sort out, or positioning that needs tightening. Waiting for the stars to align means waiting indefinitely. What you actually need to get started is strong work, a willingness to engage, and a realistic view of where your agency stands. RSW/US handles the rest. Positioning work, story development, case studies that resonate with the right prospects, that preparation is built into every program before any outreach begins. The agencies that see results fastest are the ones who start.
What makes RSW/US different from other outsourced BD firms?
We specialize exclusively in the agency and professional services space, which means we understand your world, your prospects, and what it takes to get a meeting.
Read All FAQs →
