We’re RSW/US, an outsourced agency new business development firm.
We help marketing agencies find & win new business,
find better qualified new business opportunities and get closer to close.
Registration is live for our 2022 Agency New Business Virtual Conference, from 2/7-2/11, 2022. Click the button for registration, or to learn more.
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Our Latest Blog Posts
RSW/US New Year Outlook Report Unearths An Unexpected Trend: Less Marketer Reliance On In-House Agencies in 2022
January 7, 2022/by Lee McKnight JrThe Frustrating Reason Companies Want To Change Their Ad Agency But Don’t
November 23, 2021/by Lee McKnight JrOne Forgotten Reason Competitors Hurt Your Chances For More Agency New Business
November 10, 2021/by Lee McKnight JrAgency New Business Director Tenure Surprisingly Declines, Even As Success Grows
November 5, 2021/by Lee McKnight JrFeatured Case Studies
How RSW/US Helped a Corporate Responsibility and Purpose-Driven Agency Connect with C-Suite Executives
How RSW/US Helped a Full Service Digital Marketing Agency Close with Multiple Major Broadcast Companies
How RSW/US Helped a Full-Service Agency Serving B2C End Consumer Brands Close a Six Figure Piece of Business
How RSW/US Helped a SoCal Tech-focused Full-Service Agency Secure an AOR Relationship with a Thriving Startup
What our clients say about us
Before RSW/US, our business development efforts were mostly inbound and relationship-based. They’ve helped us engage new brands across new segments for our agency, ultimately growing our client portfolio. They’re a great strategic partner and several years in, they continue to help us in creative ways.
Jordan P.Executive Director, Business Development & Communications, digital-first marketing agency in the Northeast
We’ve worked with RSW/US for seven years, with substantial new business wins, positioning us on the radar of companies we hope to do business with. Our NBD is a valuable part of our team, understands our business, and is always on the lookout for new opportunities.
Dave C.President, full-service creative agency, combining traditional, ambient, and digital media on the East Coast
RSW/US is truly part of our team. They have the ability to understand who we are; taking our strengths and matching them with potential new clients. Their disciplined, strategic and relevant outreach has resulted in several new clients across our target industries!
Kara K.President, full-service advertising, marketing and public relations agency in the Midwest
“I had RSW’s proposal in my inbox for 4 years before pulling the trigger. I was worried they wouldn’t know my business, about losing control over our message or ticking off our prospects. Over those 4 years we tried to hire in-house, or make it a team effort and cross our fingers the calls would just come in. That didn’t work, and so I took a chance that has worked. In the first year we closed over a million dollars in new business, had dozens of meetings with high-value prospects and have a team at our disposal that is always on, no matter what our other client loads may be.”
Marc W.President, PR and creative agency specializing in the Active Healthy Lifestyle consumer in the Pacific Northwest
“RSW/US is a fantastic addition to our agency. Our New Business Director is on the front-lines for us every day… continually prospecting and generating new opportunities. He professionally represents our agency as we continue to evolve and grow. Not only has he helped us get in-the-door with new prospects, but he also continues to move things forward to action. He is truly a part of our team!”
Lauren B.CEO, media solutions partner in the Northeast focused on increasing ROMI (Return on Marketing Investment
“Our RSW/US team has a passion for business development but more importantly for solving marketer’s challenges. Their organized internal teams are proficient at finding new growth markets, key decision makers and breaking through to make the connections. Our New Business Director has been a key contributor to the growth of our agency.”
Kevin G.Insurance-focused marketing agency in the Northeast
“We’ve worked with RSW/US for 5 years. Our initial goal was to build our agency’s brand awareness and win business with select national brands outside of our home state. RSW/US has been a great partner in helping us better position our agency in the B2B space. With a strategic plan and process in place, along with persistent outreach, the RSW/US program has successfully put our agency in front of national brands and land new clients all across the country.”
David LCEO, full-service, B2B-focused agency in the Midwest
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