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Marketer’s Edge Interview With Joe Wood: Operating In An Ultra-Competitive Market

Marketer’s Edge Interview With Joe Wood: Operating In An Ultra-Competitive Market

In this episode of Marketer’s Edge, brought to you by our sister company, RSW/AgencySearch, the discussion focuses on the consumer shopping experience and what it’s like operating in an ultra-competitive market.

If your agency pursues retail, grocery, or specialty food, this is worth a watch.

It’s rare as an agency that you get to hear perspective from marketers other than your clients, and so we bring you this series in an effort to help you build your agency’s business development strategy and get a front row seat into the marketer’s mind.

You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

Why Advertising Agencies Should Watch This Episode:

  • Joe gives advice to any agency trying to knock down his door and win his business.
  • He talks what it’s like operating in an ultra-competitive market. against major national grocery retail brands.
  • Joe compares the consumer shopping experience now – to the marketplace pre-pandemic.
  • Joe talks what he looks for when shopping for new marketing service help.

Sendik’s is a specialty food market that has been serving the greater Milwaukee community since 1926.

Sendik’s combines quality food products with exceptional customer service. Their goal is to provide the best grocery shopping experience, period. Currently, Sendik’s operates 17 stores throughout Southeastern Wisconsin.

Joe Wood, the Chief Marketing Officer at Sendik’s Food Market in Wisconsin.

A little bit about Joe:

Joe is an innovative Marketing professional with demonstrated success in driving profitable sales in the retail channel.

Success milestones for Joe include increasing market share in competitive trade areas, orchestrating new retail pricing concepts, designing a CRM loyalty platform, and developing revenue-generating advertising and promotional programs.

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If you’re looking for a more effective business development strategy, email Lee McKnight Jr., VP of Sales at RSW/US at lee@rswus.com.

Learn more about our outsourced business development programs here.

Learn more about our process here.