Welcome to our RSW eBook page.
Our eBooks are available at no cost and are all solely dedicated to agency new business topics.
We’ve developed these eBooks for two reasons: as a resource to help agencies, PR Firms and marketing services firms improve their new business process and as a way to give a deeper look into our new business philosophy, sales process and client closing successes.
If you’d like an overview of our full-service program, you can download our easily-shareable collateral piece here.
And we encourage you to visit our resources page for a wealth of new business guidance, along with our agency new business blog.
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The Prospecting List, Turbocharged: Pumping the Right Fuel Into Your New Business Engine One of the most confounding scenarios for an agency? Investing the resources to build a new business program…only to see it fail to produce opportunities. Eventually, new business idles to a standstill as the day-to-day of client work presses in. In these […]
RSW eBook: Thought Leadership’s Role in New Business: Finding Your Voice, Telling Your Story Continuing from our previous two eBooks, A Guide To Help Agencies Drive New Business Through Better Case Studies, and A Guide To Help Agencies Drive New Business Through Better Websites, we’ve created this guide on thought leadership to help agencies, PR […]
A Guide To Help Agencies Drive New Business Through Better Websites Continuing from our initial eBook, A Guide To Help Agencies Drive New Business Through Better Case Studies, we’ve created this guide on better websites to help agencies, PR firms and marketing services firms in a similar way for their sites. Your agency’s site is […]
The Case For Better Case Studies We initially created this primer because agencies often ask us about best practices for case studies. Despite COVID 19 changing our industry, new business is more important than ever. Ideally you have very little downtime in regards to work, but we know many of you do. This is the time to make sure your site and case studies are up […]
Our RSW/US Agency of the Future eBook was born out of a request from Magnet Global for us to paint the picture of “The Agency of the Future” at one of their Global conferences. While looking several years into the future of a rapidly changing industry could seem to be a daunting task, our work at RSW/US […]
Our 10 Agency New Business Questions eBook is a series of posts interviewing individuals who’ve found success heading new business at their respective agencies. These interviews took place over the course of 2014, with each individual answering the same 10 questions on their new business process, tools and reasons for success. As an outsourced agency new business development firm, […]
“Put On That Damn Sales Hat” is an agency new business primer for marketing services firms, full of tips to ensure firms wear their “sales hats” with purpose and confidence. Our eBook is based on a blog series of the same name by RSW/US Owner/President Mark Sneider. In it, Mark covers everything from pre-prospecting preparation to […]