We’re excited to release our RSW/US 2021 Marketing Technology & Agency New Business Tools report. We took a break last year and have completely revamped our report. CMO tenure slipped to just 40 months in 2020, the lowest average since 2009. And with 67% of marketers saying their company’s spending on analytics and marketing technology tools […]
This is the 2021 RSW/US New Year Outlook Report, our first ad agency new business report of the year. Be sure to visit our YouTube channel and Agency New Business Blog for further insights and breakdowns on key stats throughout Q1. And on the second page of our report, you’ll see information on our 2021 […]
This is the RSW/US 2020 Agency New Business Report, Perspective On The Agency New Business Environment, 2020 and Beyond. We’ve fielded it since 2010 and present comparable data that is available across all previous editions, providing insight on trends in key areas over the past ten years. This report is typically heavily downloaded because the […]
Prior to releasing the survey for this COVID-19 companion report, senior-level Marketers and Marketing Agency executives completed our first “Agency/Marketer Response to COVID-19 Survey” from March 20-24th, 2020. As circumstances in the economy and our lives change so rapidly, we wanted to release this companion report, taking data from a follow-up survey completed by Senior-level […]
We know there’s a large amount of content around COVID-19, but we hope our latest companion report, Agency/Marketer Response to COVID-19 Survey Report, will be of particular interest. Specifically, because we surveyed your peers, but also marketers, on their response to the situation. 5/15/20 Update Prior to releasing the survey for this COVID-19 companion report, […]
Senior-level Marketers and Marketing Agency executives completed the 2020 RSW/US New Year Outlook survey during December, 2019. The purpose of the survey was to glean insights relative to marketer and agency perspective as each headed into 2020. Topics explored include “biggest challenges facing marketing agencies” as seen through the eyes of marketers and agencies, topics […]
Our 2019 RSWUS Agency New Business Report-Perspective on the Agency New Business Environment is available to download below. Our Agency New Business Survey has been fielded every other year since 2010.
This report presents comparable data that is available across all four surveys, providing insight on trends in key areas over the past nine years. It’s interesting to see how some things have changed, and other things remain exactly the same.
In lieu of our Agency New Business Tools survey, which we’ve released for the past 5+ years, we decided to focus instead on the exploding MarTech space, and are excited to release our RSW/US 2019 Marketing Technology Survey Report. Our President, Mark Sneider, attended last year’s MarTech West conference in San Jose and was impressed […]
We’re pleased to announce our 8th annual RSW/US Agency New Year Outlook Survey Report. The survey was completed by 158 senior level Marketers and 115 Marketing Agency executives during December, 2018. The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2019. Topics explored include […]
We’re pleased to release our fifth annual Agency New Business Thought Leader Survey Report, particularly because this year we changed our structure by asking individuals who drive new business at their respective agencies to provide questions for the survey. We asked each of them to submit questions they believed would prove helpful to agencies across the […]