Why Advertising Agencies Should Watch This Episode:
Mark and Michael talk about how supply chain issues impacted his marketing, how his experience in a marketing and creative role for Macy’s West is different from B2B company marketing, when Michael turns to outside marketing agencies, and his perspective on advertising agencies.
In an effort to learn about different needs and challenges across verticals, to help marketers better manage their businesses and build awareness, and to give advertising agencies an inside look into the marketer’s world, RSW/US and RSW/AgencySearch President Mark Sneider has created “The Marketer’s Edge”, a series of interviews with senior level marketers published weekly on this site and on RSW/AgencySearch’s YouTube channel.
Welcome to the fifth episode of The Marketer’s Edge!
Michael Margolies, VP Marketing + Creative at Leggett & Platt, based in Joplin, Missouri.
Leggett & Platt enhances people’s lives worldwide by designing and manufacturing innovative, distinctive products and components for use in bedding, furniture, seating, homes, offices, airplanes, and automobiles.
They serve a broad suite of customers, manufacturers, and retailers around the globe.
In this episode, Mark and Michael cover:
- How supply chain issues have impacted his marketing
- How his experience in a marketing and creative role for Macy’s West is different from B2B company marketing.
- When Michael turns to outside marketing agencies to support his marketing needs.
- What Michael suggests to agencies wanting to try and knock down his door and get his attention.
Thanks to Michael Margolies for a great interview!
More about Michael:
Michael is a graduate of Shelbourne University where he received his degree in publishing management & graphic design.
Michael joined Leggett & Platt in 2016. Prior to Leggett & Platt, Michael worked at Amazon, Macy’s West, and Cabela’s.