Marketer’s Edge Interview With Jonah Erbe: Differentiation and Brand Equity

Marketer’s Edge Interview With Jonah Erbe: Differentiation and Brand Equity

In this episode of Marketer’s Edge, brought to you by our sister company, RSW/AgencySearch, the discussion focuses on two aspects advertising and marketing firms often delve into for their clients: differentiation and brand equity.

It’s rare as an agency that you get to hear perspective from marketers other than your clients, and so we bring you this series in an effort to help you build your agency’s business development strategy and get a front row seat into the marketer’s mind.

You can also see our video series 3 Takeaways here. It’s our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.

Why Advertising Agencies Should Watch This Episode:

  • Jonah talks LMI’s efforts to achieve differentiation amidst a crowded field.
  • How a global service business like LMI attracts new companies and customers.
  • How LMI, as a global company, maintains their brand equity.
  • Jonah’s perspective/thoughts relative to how he thinks LMI’s category’s landscape will change in the future?

Leadership Management International is a world leader in organizational and leadership development, with products and services accessible in more than 25 languages and available in over 80 countries.

Its purpose is “Developing Leaders and Organizations to their Full Potential”, and LMI’s Total Leader Services are provided by franchise partners and certified facilitators.

Jonah Erbe, the Executive Vice President at Leadership Management International.

A little bit about Jonah:

Jonah’s personal mission statement: To help others realize and reach their potential physically, mentally, spiritually, professionally, and relationally.

His overall goal: To solve macro issues with many micro solutions.

His view on leadership: Talk is cheap. Boldly lead by example.

His view on life: Each day is a day to go forward or go backward. There is no middle ground. Improve every single day.


If you’re looking for a more effective business development strategy, email Lee McKnight Jr., VP of Sales at RSW/US at

Learn more about our outsourced business development programs here.

Learn more about our process here.