2024 RSW/US New Year Outlook Report
This is the 2024 RSW/US New Year Outlook Report, our first ad agency new business report of the year.
We’re an outsourced ad agency business development firm that works specifically with ad agencies, marketing services firms, and PR firms to find better-qualified new business opportunities and get you closer to close.
RSW/US is headquartered in Cincinnati, OH, with experts in lead generation, targeted prospect list building, and content creation driving our ad agency business development programs.
More about our advertising agency new business strategy and outsourced business development programs here.
Be sure to visit our YouTube channel and Agency New Business Blog for further insights and breakdowns on key stats from this report.
(And to download this report, head down to the bottom of the page.)
Update: We’re very pleased to have our VP of Sales, Lee McKnight Jr., interviewed for an Adweek piece on our report: New Agency Business Expected to Rise in 2024.
About The 2024 RSW/US New Year Outlook Report
The 2024 RSW/US New Year Outlook survey was completed by senior level Marketers and Marketing Agency executives during November 2023.
The agency sample came from the RSW/US database of over 7,000 marketing services, advertising and PR firms in the U.S. and Canada, ranging in size from under $3M in capitalized billings to over $75M.
The disciplines of each agency spanned full-service, digital, PR, and marketing consultancies, to name a few.
The marketer sample came from our RSW/AgencySearch database of 30,000 marketing decision maker contacts. Company size, location, and category varied.
