Why Is It Harder To Obtain New Business?
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For a broader look at the structural forces making new business harder across the industry, see our analysis of the top 3 reasons it’s harder for ad agencies to get new business.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).
