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2.16.09
For those of you who are now looking to start active prospecting for the first time...the approach that you use today should mirror the approach you use long-term. There is no magic bullet that is going to save the day and bring prospects in any faster.
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12.15.08
Clients said "having an understanding of their marketplace" was the most important criteria for selecting an agency, according to a new survey that probes how clients view agencies from consultancy Reardon Smith Whittaker.
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Strategic & Experienced Leadership & Counsel
RSW/US' marketing-centric approach starts with the initial kick-off meeting with a new client and runs all the way through to the reach-out by your new business manager (who has 10+ years of marketing experience) to your potential prospects. It all starts by more effectively positioning your agency in the marketplace and then getting you in front of the right people the right way at the right time so you can win more, and better new business.
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Going at it On Your Own Corner
Decided it's best to keep things in-house until the "storm" passes?
If so, we can help - not only with our value-added insights (articles, blogs, etc.), but also by giving you the assistance and tools to go at it on your own.
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