Marketer’s Edge Interview With Melissa Cervin: Homebuilding
In this episode of Marketer’s Edge we’re talking homebuilding and the homebuilding industry with Melissa Cervin, Vice President of Marketing at Lombardo Companies.
If your ad agency focuses on homebuilding or new home construction, you should watch this episode of Marketer’s Edge.
Lombardo Companies, based in Shelby Township, MI, is driven by the desire to make their customers’ dream home a reality. They work closely with homebuyers to understand their needs and design a home that compliments their lifestyle.
Why Advertising Agencies Should Watch This Episode-Melissa talks:
- The role architects and designers play in staying ahead of homebuilding trends.
- Her experience working with marketing agencies and the reasons she typically uses them.
- How she determines what tasks to handle in-house and what to outsource to an agency.
- The type of organization Lombardo Companies is and her role within it.
- Her extensive experience in the home building industry and what she finds rewarding about it.
- How home builders differentiate themselves from competitors.
- The significant changes in the home builder space over the past 20 years.
- Key takeaways from the 2023 IBS (International Builders’ Show) and the overall sentiment surrounding the industry and economy.
- How she identifies “cutting edge” ideas and offerings and stays ahead of the curve.
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