Cut to the Chase with Mike Casey

If ever there was an authority on cleantech in our industry, Mike Casey is it.

He’s intelligent, passionate and forthright, and he pulls no punches in this interview, episode 3 of Cut to the Chase, the RSW interview series..

Mike is a top U.S. innovator and strategist on cleantech marketing and communications, has presented at more than a dozen major conferences, and writes frequently on clean economy topics at ScalingClean and Renewable Energy World.

Tigercomm is America’s number one marcom and public affairs firm servicing clean economy companies, and as Tigercomm’s founder, he counsels cleantech executives, investors and philanthropists on strategies for meeting their business objectives.

Some key highlights from our interview:

-Mike dismantles the RFP process: 2:51

-Hiring a vertically positioned firm: by definition, they should know more than the client. It shouldn’t be a downside. 7:13

-The benefits that come from that vertical positioning and absolute authority in that vertical 14:13

-Mike’s advice to agency principals considering their positioning 18:11

-Content creation and how Mike consistently establishes his, and Tigercomm’s, cleantech authority 20:44

-How Mike handles posting content on LinkedIn and his rule of thumb 25:30

-Mike’s advice to marketers on a sound partnership, and his 3D rule on clients, (and how the team at Tigercomm treats and interacts with each other): avoid at all costs the dramatic, the dishonest, and the dysfunctional 30:22

Thanks for a great interview, Mike!