Marketer’s Edge Interview With John Vincent: Automotive Marketing
In this episode of Marketer’s Edge we’re talking automotive marketing with John Vincent, Director of Business Development at Apex Automotive.
If your ad agency focuses on automotive or the concept of Modern Retail Marketing, you should watch this episode of Marketer’s Edge.
The Apex Automotive Group, with locations in Myrtle Beach and Anderson, SC, treats the needs of each individual customer with paramount concern.
They know that you have high expectations, and as a car dealer they enjoy the challenge of meeting and exceeding those standards each and every time.
Why Advertising Agencies Should Watch This Episode-John talks:
- John’s predictions for future changes in the industry over the next decade.
- The impact of companies like Carvana on dealership business.
- The concept of Modern Retail Marketing and the possibility of it reaching an inflection point, and if so, when.
- What The Apex Automotive Group does as an organization and John’s role within it.
- The notable changes that John has observed in the auto dealer industry over the past few years.
- The need for a shift in the “net to gross” mindset for Modern Retail Marketing to be widely adopted.
- Whether John has an agency to assist him in overseeing all of the marketing activities for Apex Automotive.
- Any advice he would offer to agencies seeking to win business from him.
- Advice for marketers who are considering partnering with an agency.
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