Welcome to our RSW Client Case Studies page.
We’ve developed these RSW client case studies to give a deeper look into our new business philosophy, sales process and client closing successes.
Here you’ll find the diversity of client verticals we work in, as well the breadth of firm types our clients cover.
If you’d like an overview of our full-service program, you can download our easily-shareable collateral piece here.
And we encourage you to visit our resources page for a wealth of new business guidance, along with our agency new business blog.
Thanks for taking a look!
How RSW/US Helped a Full-service Agency Re-enter the Hospital Market to Win a 7-Figure Assignment and Secure an AOR Relationship In an auspicious return to the hospital market for the agency, Northwestern Health named them AOR with an initial assignment valued at $1.5 Million. Prior to engaging RSW/US, the agency pursued new business by way […]
Food Ingredient Win For Digital Marketing Firm Located in the Northwest Our digital marketing firm client closed a six-figure piece of business with ongoing discussion. This agency employed a horizontal positioning across multiple verticals in both the B2B and B2C space with a focus on providing strategic digital solutions. Prior to engaging with RSW/US, this […]
B2B/B2C Full Service Marketing Agency Located in Ohio Our full service marketing agency client closed four pieces of business. All began as projects >$50K and have led to additional work. While the agency had a strong portfolio of work and a reputation in the B2B and B2C space, they also had no clear industry focus […]
Corporate Responsibility-Focused Brand Strategy Agency Located in Washington Our coporate responsibility client closed two pieces of business with: A global leader of IT, technology and industry solutions -and- a multinational professional services firm. Prior to engaging with RSW/US, our client acquired new business organically and through referrals with the lead principal driving the majority of […]
Over the course of our 6+ year relationship, our new business development process has helped this client grow from a 40 person agency to 70+ with expansion into three offices/states. It has also delivered millions of dollars through new clients such as AutoZone, Fruit of the Loom, Armstrong, Cornerstone Brands, City BBQ, Big Ass Fans, […]
This agency often works in collaboration with other advertising firms supplementing their capabilities with specific expertise required to fulfill the end-client needs. Prior to engaging RSWUS services, this agency acquired most of its new business through referrals made by other agencies. While this channel had produced new business, our client knew they needed a more strategic and proactive approach for continuous, sustainable growth.
The objective for the client’s new business development program was simple and common to all clients: make more money. Business development expertise and the efficiency of a proven methodology were key needs. As an agency deeply entrenched in the tech industry the partners knew in-house strengths were best applied on account work and that growth objectives would be most efficiently fulfilled by enlisting RSW/US services.
Prior to engaging RSW/US, the agency’s new business development was the responsibility of the General Manager. Challenges he faced included an outdated prospect database and…time. As for so many, time for new business development was scarce given day-to-day client demands. Without a current list of truly viable prospects, time invested in new business calls produced low results.
Consumer-Focused Full Service Marketing Agency Located in Louisiana A first win with Peavey Electronics began with a $100,000 strategy assignment and opened up a new market for the client. Project wins with Popeye’s, Direct Energy, McKee Foods, Flowers Foods and Ritter Communications followed. Though a large consumer-focused agency, the client did not have the resources […]
This agency (which specializes in Medical, B2B and Consumer) came to RSW/US with a solid game plan. Their objectives were clear from the outset and their collateral materials were excellent. Still, previous new business efforts with intern