How RSWUS Helped St. Louis-Based Digital Marketing Agency Secure Three New Clients in Less Than a Year
, ,

How RSW/US Helped a St. Louis- Based Digital Marketing Agency Secure Three New Clients in Less Than a Year

Digital Marketing Agency Located in Missouri

Three new clients in less than a year, totaling more than $500K: The National Civil Rights Museum, Aratana Therapeutics, and Enjoy Life Foods. These wins positioned it as an attractive acquisition opportunity for a leading interactive firm.

This agency was facing the all-too-familiar challenge for small to mid-size agencies: struggling to grow the client base.

The owner knew they had to pursue new business but internal resources were focused on existing clients whose brands included category leaders such as Purina and Tidy Cat, as well as the St. Louis Science Center.

They needed the right new business expertise, including a methodology that would produce results.

How RSWUS Helped St. Louis-Based Digital Marketing Agency Secure Three New Clients in Less Than a YearRSW/US staff is comprised of veterans from a broad range of industries.

The New Business Director (NBD) assigned to this agency is a media industry professional with more than 20 years’ experience and knowledge of marketing and advertising from both the client and agency side.

The RSW/US NBD became fully immersed in the internal workings of the agency through a deep dive into their business.

She met the staff and learned their culture, capabilities and processes.

We called in resources from our Operations and Marketing Communications departments to develop targeted prospect lists and messaging strategies, optimized to reach decision makers.

The NBD then applied the RSW/US methodology, which includes multiple touch-points through collateral mailings, email and social media.

In addition to outreach being targeted, it was also relevant and personal for each prospect.

It delivered value and illuminated possible solutions for marketing challenges.

Perseverance in prospecting and an effective methodology was highly productive in generating new business growth for this digital agency.

 

RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.

We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.

/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

How RSW/US Helped a Pharma-Focused Marketing Agency Win New Client Work to Fuel Continued Growth

How RSW/US Helped a Pharma-Focused Marketing Agency Win New Client Work to Fuel Continued Growth

Pharma-Focused Marketing Agency Located in Pennsylvania

An initial $150K design assignment with Amgen opened up further strategic planning responsibilities worth an additional $300K.

This agency was on a fabulous growth curve, more than doubling its size to nearly 100 employees.

Exciting as that was, leadership knew they needed to step up new business efforts to ensure on-going vitality.

However, they wanted to keep client-focused strategists and creative people fully engaged on existing business.

At the time they engaged RSW/ US, only two people in the firm, the Owner and EVP, were dedicated to new business.

 

The RSW/US new business process is far more than making phone calls.

How RSW/US Helped a Pharma-Focused Marketing Agency Win New Client Work to Fuel Continued Growth

Our New Business Directors prospect strategically, using targeted proprietary lists and researching prospects in-depth before reaching out.

Even that first call is intelligent and relevant. Moreover, RSW/US NBDs stay involved beyond the first meeting, helping our clients move closer to closing successfully.

Our consistent, multi-channel approach to outreach was the key to getting the door open with this prospect.

We know that the first touchpoint will rarely result in an opportunity and that polite persistence is a powerful tool.

In this case, the prospect’s needs were longer range and a series of other “hot” business priorities extended our contact with him for a period of months.

Follow-up paid off. Throughout the process, our New Business Director was disciplined and persistent, while professionally developing the prospect relationship through this phase.

After the NBD secured a meeting for our client, he also supported the Owner and EVP as they continued to develop the relationship and manage it
through to close.

RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.

We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.

/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.