How RSW/US Helped a Digital Firm in KY Acquire Multiple Clients and Grow into a 70+ Person, Multi-Office Agency
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How RSW/US Helped a Digital Firm in KY Acquire Multiple Clients and Grow into a 70+ Person, Multi-Office Agency

Mid-Sized Digital Firm Located in Kentucky

Over 6+ years, RSW/US helped this client grow into 70+ person agency with expansion into 3 states and delivered millions of dollars through new clients, including Heaven Hill Distillery, KAO, Cornerstone Brands, Armstrong, Fruit of the Loom, Hilliard Lyons, Dip ‘N Dots, and HGTV.

Prior to enlisting RSW/US services, this agency had assigned new business responsibilities to a three-person team that was comfortable nurturing leads locally through networking.

However, budgets for new business from within the market were getting increasingly small.

The in-house new business team wasn’t comfortable building relationships outside the immediate market and their own client account demands were diverting attention from new business activity.

In addition to building the agency’s client base, a key objective was to deliver solid profit margins on new business.
How RSW/US Helped a Digital Firm in KY Acquire Multiple Clients and Grow into a 70+ Person, Multi-Office Agency
To start, RSW/US refined and narrowed target industries for a stronger return.
We also recommended expanding the geography to access larger prospects.
Finally, we helped refine the client’s new business materials and the website messaging to support the new prospecting strategy.
The agency provided a wealth of assets, including a monthly newsletter and a quarterly magazine, plus frequent, relevant blog and social media posts.
Such commitment establishes the agency as a thought leader.
Because the RSW/US new business process is robust with outreach through phone, mail, email and social media, it was able to leverage this material to its fullest.
These channels provided multiple touch points with prospects and the means for disciplined follow-up that added value at each step.

RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.

We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.

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How RSWUS Helped St. Louis-Based Digital Marketing Agency Secure Three New Clients in Less Than a Year
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How RSW/US Helped a St. Louis- Based Digital Marketing Agency Secure Three New Clients in Less Than a Year

Digital Marketing Agency Located in Missouri

Three new clients in less than a year, totaling more than $500K: The National Civil Rights Museum, Aratana Therapeutics, and Enjoy Life Foods. These wins positioned it as an attractive acquisition opportunity for a leading interactive firm.

This agency was facing the all-too-familiar challenge for small to mid-size agencies: struggling to grow the client base.

The owner knew they had to pursue new business but internal resources were focused on existing clients whose brands included category leaders such as Purina and Tidy Cat, as well as the St. Louis Science Center.

They needed the right new business expertise, including a methodology that would produce results.

How RSWUS Helped St. Louis-Based Digital Marketing Agency Secure Three New Clients in Less Than a YearRSW/US staff is comprised of veterans from a broad range of industries.

The New Business Director (NBD) assigned to this agency is a media industry professional with more than 20 years’ experience and knowledge of marketing and advertising from both the client and agency side.

The RSW/US NBD became fully immersed in the internal workings of the agency through a deep dive into their business.

She met the staff and learned their culture, capabilities and processes.

We called in resources from our Operations and Marketing Communications departments to develop targeted prospect lists and messaging strategies, optimized to reach decision makers.

The NBD then applied the RSW/US methodology, which includes multiple touch-points through collateral mailings, email and social media.

In addition to outreach being targeted, it was also relevant and personal for each prospect.

It delivered value and illuminated possible solutions for marketing challenges.

Perseverance in prospecting and an effective methodology was highly productive in generating new business growth for this digital agency.

 

RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.

We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.

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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

How RSWUS Helped a Digital Firm Close a Six Figure Piece of Food Ingredient Business

Food Ingredient Win For Northwest Digital Marketing Firm

Food Ingredient Win For Northwest Digital Marketing Firm

RSW/US Northwest digital marketing firm client closed a six-figure piece of business with American Seafoods.

This agency employed a horizontal positioning across multiple verticals in both the B2B and B2C space with a focus on providing strategic digital solutions.

Prior to engaging with RSW/US, this agency acquired new business primarily through referrals, with the lead principal tasked with developing non-referral business.

The agency tried several business development vehicles – both in-house and out – that did not deliver results.

How RSWUS Helped a Digital Firm Close a Six Figure Piece of Food Ingredient Business

 

Early in the program, RSW/US connected the client with a new CMO with Top 5 CPG experience.

The goal was to have the agency and prospect connect in-person and have a strategic discussion to understand immediate needs.

This first meeting was followed by a second, which brought ideas for short and long-term solutions.

The RSW/US NBD supported the agency with deep intel and insights on the prospect prior to the first meeting and counsel on developing a compelling proposal.

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We’re an outsourced ad agency business development firm that works specifically with ad agencies, marketing services firms, and PR firms to find better qualified new business opportunities and get you closer to close.

RSW/US is headquartered in Cincinnati, OH, with experts in lead generation, targeted prospect list building, and content creation driving our ad agency business development programs.

Be sure to visit our YouTube channel and Agency New Business Blog for further insights.

If you’re looking for a more effective business development strategy, email Lee McKnight Jr., VP of Sales at RSW/US at lee@rswus.com.

Learn more about our outsourced business development programs here.

Learn more about our process here.

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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

How RSWUS Helped a New Orleans Ad Agency Complete a New Business Strategy to Win Six New Clients
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How RSWUS Helped a New Orleans Ad Agency Complete a Strategy to Win Six New Clients

Consumer-Focused Full-Service New Orleans Ad Agency

A first win with Peavey Electronics began with a $100,000 strategy assignment and opened up a new market for the client.

Project wins with Popeye’s, Direct Energy, McKee Foods, Flowers Foods and Ritter Communications followed.

Though a large consumer-focused agency, the client did not have the resources in-house to manage a successful new business program.

Prior to engaging RSW/US, their Marketing Coordinator had the responsibility to send capabilities presentations to prospects, but the methodology, strategy and consistency needed to generate results were absent.

While this client felt comfortable preparing for and conducting successful introductory meetings, they needed to build their pipeline.

How RSWUS Helped a New Orleans Ad Agency Complete a New Business Strategy to Win Six New Clients

From the start, an internal team including the agency’s President and Vice President committed themselves to strategizing with their RSW/US New Business Director on all facets of the program.

This included thoughtful preparation and practice for the first introductory meeting as well as planning strategic follow-up steps after the meeting.

One source of opportunity was the client’s earlier business development efforts which left them with a list of cold, but potentially viable contacts.

Due to the inconsistency of their internal efforts, this list was being underutilized and RSW/US set out to pursue these leads.

A parallel effort involved the client’s desire to build new relationships in CPG food, travel and tourism and consumer sporting goods.

For new prospects in these markets, RSW/US List Operations Department identified target companies within the client’s parameters and quickly uncovered key decision-makers.

With this two-pronged approach, our New Business Director was able to make a fast start, building connections with marketers our New Orleans Ad Agency client wanted to meet.

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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.