Mid-Sized Digital Firm Located in Kentucky
Over 6+ years, RSW/US helped this client grow into 70+ person agency with expansion into 3 states and delivered millions of dollars through new clients, including Heaven Hill Distillery, KAO, Cornerstone Brands, Armstrong, Fruit of the Loom, Hilliard Lyons, Dip ‘N Dots, and HGTV.
Prior to enlisting RSW/US services, this agency had assigned new business responsibilities to a three-person team that was comfortable nurturing leads locally through networking.
However, budgets for new business from within the market were getting increasingly small.
The in-house new business team wasn’t comfortable building relationships outside the immediate market and their own client account demands were diverting attention from new business activity.
We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).