vm-ware-logo
, ,

Purpose-Driven Brand Strategy Agency With Multiple Wins

How RSW/US Helped a Purpose-Driven Brand Strategy Agency, Located in Washington State,

Connect with C-Suite Executives

Our purpose-driven brand strategy agency client closed two pieces of business with: VMware, a global leader of IT, technology and industry solutions, and PricewaterhouseCoopers, a multinational professional services network of firms

 

Prior to engaging with RSW/US, our client acquired new business organically and through referrals with the lead principal driving the majority of new opportunities.

While this produced new business, they needed a more strategic and proactive approach for continuous, sustainable growth.

Their focus on corporate responsibility and purpose-driven marketing often originated in the C-suite.

Most critical in the beginning was identifying prospect companies that,

1) believed in creating purpose-driven stories to give their brands a more meaningful place in customer’s lives, and

2) engaging with visionary C-Suite decision-makers at those companies.

Corporate Responsibility

In the first few months of prospecting, we connected the Client with prospects that generated numerous proposal and RFP opportunities.

The RSW/US team supported the agency’s prospect nurturing with timely and relevant content that continued to illustrate the agency’s experience and expertise, as well as the principal’s purpose-driven speaking engagements.

The RSW/US team also provided counsel that helped the agency develop compelling proposals exhibiting how their capabilities could solve specific problems facing the prospect. With this, wins started adding up.

—————————————————————————————————————————

We’re an outsourced ad agency business development firm that works specifically with ad agencies, marketing services firms, and PR firms to find better qualified new business opportunities and get you closer to close.

RSW/US is headquartered in Cincinnati, OH, with experts in lead generation, targeted prospect list building, and content creation driving our ad agency business development programs.

Be sure to visit our YouTube channel and Agency New Business Blog for further insights.

If you’re looking for a more effective business development strategy, email Lee McKnight Jr., VP of Sales at RSW/US at lee@rswus.com.

Learn more about our outsourced business development programs here.

Learn more about our process here.

/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

How RSWUS Helped a Midwestern Brand Design Firm Solidify a New Business Process and Direction to Win Over $1 Million In New Revenue
,

How RSW/US Helped a Midwestern Brand Design Firm Solidify a New Business Process to Win Over $1M In New Revenue

B2B and B2C-Focused Design Firm Located in Illinois

RSW/US enabled this client to close significant new business, including Elkay, Aquascape, and WINIX Filters totaling more than $1 million in new revenue to date.

Prior to engaging RSW/US, the agency’s new business development was the responsibility of the General Manager, whose day-to-day client demands took priority.

An outdated prospect database meant that too often the client wasted time on new business calls that rarely resulted in quality leads.

After years delivering solely creative and graphic work, the firm was repositioning itself as a brand design firm with a focus on merchandising, packaging, and digital branding.

Refining the messaging of this new direction was proving to be a challenge considering the scarcity of prior results.

How RSWUS Helped a Midwestern Brand Design Firm Solidify a New Business Process and Direction to Win Over $1 Million In New Revenue

Before applying our new business methodology, RSW/US knew this client’s challenges called for strategic consultation on positioning and revising their marketing communications efforts.

During an intensive onboarding period, the New Business Director and RSW/US senior management consulted with the client to refine messaging in support of their new positioning, which guided further recommendations regarding their web presence, the design of an effective brochure and the development of informative case studies.

Once the new strategy was set and selling materials finalized, the RSW/US new business process took over.

As opportunities emerged, the New Business Director coached the General Manager on the optimal approach to first meetings – such as how to effectively talk about the prospect’s needs and how to serve up the capabilities/experience his firm could offer.

 

RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.

We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.

/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

How RSW/US Helped a B2B-Focused Marketing Agency Land a Seven Figure Win with a Major TeleCom Company

How RSW/US Helped a B2B-Focused Agency Land a Seven Figure Win with a Major TeleCom Company

B2B-Focused Marketing Agency Located in NYC

An initial project with CommScope for $200K led to ongoing work, which included a major project for more than $1M.

Prior to coming to RSW/US, this agency generated most of their new business through referrals.

They hired someone to manage new business in-house, but it didn’t work out. This left them without a consistent new business strategy in place.

They brought RSW/US on board for a more proactive approach to building their client base.

How RSW/US Helped a B2B-Focused Marketing Agency Land a Seven Figure Win with a Major TeleCom Company

 

The New Business Director for this account understood that getting through the door is half the battle and that there is never just one way to gain access.

After months of persistent and polite outreach against one of this agency’s priority prospects, the NBD made an initial connection leading to a capabilities presentation – which eventually landed us a conversation with the appropriate decision-maker.

The key to making that initial connection was a long-term prospecting mindset that built strong relationships at every stage.

The NBD and agency client went into each prospect sales engagement with an achievable goal…even if it meant simply getting an opportunity to present or a referral.

With that specific goal in mind, they laid out a strategy for every stage of the process, which included a dedication to do whatever it took to reach that goal.

While the initial project came after seven months, the entire process took nearly a year and half, and 4 different referrals, to reach the decision maker – and the ultimate win.

RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.

We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.

/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

How RSW/US Helped a B2B-Focused Marketing Agency in Oklahoma Land a Seven Figure Win and AOR Relationship

How RSW/US Helped a B2B-Focused Marketing Agency in Oklahoma Land a Seven Figure Win and AOR Relationship

B2B-Focused Marketing Agency Located in Oklahoma

After a year of providing exceptional work, Grasshopper awarded all marketing initiatives to the agency as full AOR, a win which totaled $2.5M.

Our client wanted to expand their client base outside the Oklahoma region.

They came to RSW/US for support in creating a prospect list that met their criteria in regions outside their current geographical focus.

They were also looking for additional outreach strategies to build awareness and generate new business relationships.

How RSW/US Helped a B2B-Focused Marketing Agency in Oklahoma Land a Seven Figure Win and AOR Relationship

 

The RSW/US Operations list-building team initially targeted companies in OK, KS, AR, TX, and later expanded the prospecting range further to the east and west.

We tailored messaging to feature the agency’s work in the B2B2C space, including past campaigns, industry-specific content, value-added email campaigns, and branded eBooks.

This helped to zero in on specific companies like Grasshopper, which were in the B2B2C space and have a dealer network.

After a few touchpoints, the Director of Marketing agreed to a conversation, which uncovered some key challenges and allowed our agency client to showcase their expertise.

Within a month, the agency provided qualitative research to Grasshopper. After presenting additional materials and their brand assessment proposal, the agency was awarded a first assignment for $124k.

 

RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.
We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.
/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

How RSWUS Helped A Midwestern Agency with B2B-B2C Focus Close Four Pieces of Business
,

How RSWUS Helped A Midwestern Agency with B2B/B2C Focus Close Four Pieces of Business

B2B/B2C Full Service Marketing Agency Located in Ohio

Our full service marketing agency client closed four pieces of business, including Gorman-Rupp, Associated Materials, and Owen Steel. All began as projects >$50K and have led to additional work.

While the agency had a strong portfolio of work and a reputation in the B2B and B2C space, they also had no clear industry focus or direction.

Prior to engaging with RSW/US, the agency acquired new business organically and through local and regional networking driven by the lead principal.

Even though their HQ was in the 5th largest city in the state, the agency was unjustly overlooked as “unhip” making it tougher to break through to prospects.

How RSWUS Helped A Midwestern Agency with B2B-B2C Focus Close Four Pieces of Business

The first step in our strategy was to narrow the client’s prospecting focus and we settled on manufacturing as the most promising vertical.

Our operations group crafted a targeted list with numerous points of contact across marketing, sales and product management units, while also expanding their geographical footprint.

Using a mix of email, phone, direct mail (yes, print!), social media (where it made sense) and supplemental technology platforms, the new business director made initial contact with prospects and continued to nurture leads over time with timely and relevant content.

These efforts resulted in numerous proposals and pitch opportunities, and RSW/US provided counsel to help the agency develop persuasive proposals exhibiting how they could solve specific problems facing the prospect.

/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.