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How RSW/US Helped a Full Service Digital Marketing Agency Close with Multiple Major Broadcast Companies

Entertainment-Focused Full Service Digital Marketing Agency Located In NYC

Over multiple years, RSW/US helped the client close initial projects ranging from $60K to $200K with Bravo, NBC Universal, and A&E-History Channel.

This full-service digital marketing agency has an array of clients, which span Live Events, Sports, Film & Television, Theatre, Arts & Cultural Institutions and Travel & Tourism.

Prior to engaging with RSW/US, the agency acquired new business primarily through referral and was struggling to break through to top-of-the-funnel leads.

They tried and tested many – and different – business development approaches, none of which worked, as the agency didn’t have a formal process in place, and lacked consistent effort and internal bandwidth.

Full Service Digital Marketing

Our strategy began by identifying prospect companies looking to promote their brand experience on or off the couch – in other words, to drive fan engagement, develop new messaging and brand strategy, create storytelling platforms, and strengthen social media engagement.

At RSW/US, success is a team effort – our List Operations group understood the target and the New Business Director was tasked with conveying the agency’s depth of experience and value.

In one example, the RSW/US New Business Director spoke with a contact who was not ready to engage with the agency.

Entertainment-Focused Full Service Digital Marketing Agency Located In NYC

The NBD persisted with relevant and thought leader centric outreach across platforms – ten additional touches to be exact.

During a second conversation, the prospect acknowledged receiving and evaluating the client’s website and case studies, which “sold him on taking a meeting.”

In similar fashion, RSW/US continually connected the client with right-fit prospects and helped nurture relationships that developed into six pieces of business with six different companies.

RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.

We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.

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How RSWUS Helped St. Louis-Based Digital Marketing Agency Secure Three New Clients in Less Than a Year
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How RSW/US Helped a St. Louis- Based Digital Marketing Agency Secure Three New Clients in Less Than a Year

Digital Marketing Agency Located in Missouri

Three new clients in less than a year, totaling more than $500K: The National Civil Rights Museum, Aratana Therapeutics, and Enjoy Life Foods. These wins positioned it as an attractive acquisition opportunity for a leading interactive firm.

This agency was facing the all-too-familiar challenge for small to mid-size agencies: struggling to grow the client base.

The owner knew they had to pursue new business but internal resources were focused on existing clients whose brands included category leaders such as Purina and Tidy Cat, as well as the St. Louis Science Center.

They needed the right new business expertise, including a methodology that would produce results.

How RSWUS Helped St. Louis-Based Digital Marketing Agency Secure Three New Clients in Less Than a YearRSW/US staff is comprised of veterans from a broad range of industries.

The New Business Director (NBD) assigned to this agency is a media industry professional with more than 20 years’ experience and knowledge of marketing and advertising from both the client and agency side.

The RSW/US NBD became fully immersed in the internal workings of the agency through a deep dive into their business.

She met the staff and learned their culture, capabilities and processes.

We called in resources from our Operations and Marketing Communications departments to develop targeted prospect lists and messaging strategies, optimized to reach decision makers.

The NBD then applied the RSW/US methodology, which includes multiple touch-points through collateral mailings, email and social media.

In addition to outreach being targeted, it was also relevant and personal for each prospect.

It delivered value and illuminated possible solutions for marketing challenges.

Perseverance in prospecting and an effective methodology was highly productive in generating new business growth for this digital agency.

 

RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.

We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.

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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

How RSWUS Helped a Digital Firm Close a Six Figure Piece of Food Ingredient Business

Food Ingredient Win For Northwest Digital Marketing Firm

Food Ingredient Win For Northwest Digital Marketing Firm

RSW/US Northwest digital marketing firm client closed a six-figure piece of business with American Seafoods.

This agency employed a horizontal positioning across multiple verticals in both the B2B and B2C space with a focus on providing strategic digital solutions.

Prior to engaging with RSW/US, this agency acquired new business primarily through referrals, with the lead principal tasked with developing non-referral business.

The agency tried several business development vehicles – both in-house and out – that did not deliver results.

How RSWUS Helped a Digital Firm Close a Six Figure Piece of Food Ingredient Business

 

Early in the program, RSW/US connected the client with a new CMO with Top 5 CPG experience.

The goal was to have the agency and prospect connect in-person and have a strategic discussion to understand immediate needs.

This first meeting was followed by a second, which brought ideas for short and long-term solutions.

The RSW/US NBD supported the agency with deep intel and insights on the prospect prior to the first meeting and counsel on developing a compelling proposal.

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We’re an outsourced ad agency business development firm that works specifically with ad agencies, marketing services firms, and PR firms to find better qualified new business opportunities and get you closer to close.

RSW/US is headquartered in Cincinnati, OH, with experts in lead generation, targeted prospect list building, and content creation driving our ad agency business development programs.

Be sure to visit our YouTube channel and Agency New Business Blog for further insights.

If you’re looking for a more effective business development strategy, email Lee McKnight Jr., VP of Sales at RSW/US at lee@rswus.com.

Learn more about our outsourced business development programs here.

Learn more about our process here.

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To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.