How RSW/US Helped a Digital Firm in KY Acquire Multiple Clients and Grow into a 70+ Person, Multi-Office Agency
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How RSW/US Helped a Digital Firm in KY Acquire Multiple Clients and Grow into a 70+ Person, Multi-Office Agency

Mid-Sized Digital Firm Located in Kentucky

Over 6+ years, RSW/US helped this client grow into 70+ person agency with expansion into 3 states and delivered millions of dollars through new clients, including Heaven Hill Distillery, KAO, Cornerstone Brands, Armstrong, Fruit of the Loom, Hilliard Lyons, Dip ‘N Dots, and HGTV.

Prior to enlisting RSW/US services, this agency had assigned new business responsibilities to a three-person team that was comfortable nurturing leads locally through networking.

However, budgets for new business from within the market were getting increasingly small.

The in-house new business team wasn’t comfortable building relationships outside the immediate market and their own client account demands were diverting attention from new business activity.

In addition to building the agency’s client base, a key objective was to deliver solid profit margins on new business.
How RSW/US Helped a Digital Firm in KY Acquire Multiple Clients and Grow into a 70+ Person, Multi-Office Agency
To start, RSW/US refined and narrowed target industries for a stronger return.
We also recommended expanding the geography to access larger prospects.
Finally, we helped refine the client’s new business materials and the website messaging to support the new prospecting strategy.
The agency provided a wealth of assets, including a monthly newsletter and a quarterly magazine, plus frequent, relevant blog and social media posts.
Such commitment establishes the agency as a thought leader.
Because the RSW/US new business process is robust with outreach through phone, mail, email and social media, it was able to leverage this material to its fullest.
These channels provided multiple touch points with prospects and the means for disciplined follow-up that added value at each step.

RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.

We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.

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How RSW/US Helped a NYC-based Social Media Agency Close with a 200+ Location Regional Bank

How RSW/US Helped a NYC-based Social Media Agency Close with a 200+ Location Regional Bank

Multi-Location Regional Bank Win Social Media Agency Located In New York

Our client closed an initial $150K piece of business with Valley Bank, with work ongoing.

Prior to engaging with RSW/US, this agency’s primary new business vehicle, referrals, was slowing.

As with so many agencies, no one was dedicated to new business development internally, no formal process to diversify prospecting existed, and too large a percentage of billings was represented by a few key clients.

Our client wanted a better strategy and approach for continuous growth.

 

Because our client’s positioning was so broad, we thought it important to target one area of strategy and opportunity with certain segments our client hadn’t focused on previously.

The RSW/US team further refined the list by identifying prospect companies with a social media presence that could be improved.

Targeting a key group of prospects every 4-5 weeks, the RSW New Business Director (NBD) was able to focus her research, unearthing news that a mid-sized regional prospect was expanding.

The NBD reached out to speak to what improving their nearly nonexistent social media presence could mean to the bottom line.

However, as the financial space is notoriously difficult to break into using email, the NBD also relied on an underappreciated agency new business channel: the phone.

She left concise VMs to further convey relevant social media insights. Little did she know that the VP of Marketing was forwarding these messages to their team as examples of
what they could be accomplishing.

After more than a dozen touches were made over 7 months, the NBD secured a meeting for our client.

RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.

We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.

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To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.