Digital Marketing Agency Located in Missouri
Three new clients in less than a year, totaling more than $500K: The National Civil Rights Museum, Aratana Therapeutics, and Enjoy Life Foods. These wins positioned it as an attractive acquisition opportunity for a leading interactive firm.
This agency was facing the all-too-familiar challenge for small to mid-size agencies: struggling to grow the client base.
The owner knew they had to pursue new business but internal resources were focused on existing clients whose brands included category leaders such as Purina and Tidy Cat, as well as the St. Louis Science Center.
They needed the right new business expertise, including a methodology that would produce results.
RSW/US staff is comprised of veterans from a broad range of industries.
The New Business Director (NBD) assigned to this agency is a media industry professional with more than 20 years’ experience and knowledge of marketing and advertising from both the client and agency side.
The RSW/US NBD became fully immersed in the internal workings of the agency through a deep dive into their business.
She met the staff and learned their culture, capabilities and processes.
We called in resources from our Operations and Marketing Communications departments to develop targeted prospect lists and messaging strategies, optimized to reach decision makers.
The NBD then applied the RSW/US methodology, which includes multiple touch-points through collateral mailings, email and social media.
In addition to outreach being targeted, it was also relevant and personal for each prospect.
It delivered value and illuminated possible solutions for marketing challenges.
Perseverance in prospecting and an effective methodology was highly productive in generating new business growth for this digital agency.
RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.
We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).