How RSWUS Helped a New Orleans Ad Agency Complete a Strategy to Win Six New Clients
Consumer-Focused Full-Service New Orleans Ad Agency
A first win with Peavey Electronics began with a $100,000 strategy assignment and opened up a new market for the client.
Project wins with Popeye’s, Direct Energy, McKee Foods, Flowers Foods and Ritter Communications followed.
Though a large consumer-focused agency, the client did not have the resources in-house to manage a successful new business program.
Prior to engaging RSW/US, their Marketing Coordinator had the responsibility to send capabilities presentations to prospects, but the methodology, strategy and consistency needed to generate results were absent.
While this client felt comfortable preparing for and conducting successful introductory meetings, they needed to build their pipeline.
From the start, an internal team including the agency’s President and Vice President committed themselves to strategizing with their RSW/US New Business Director on all facets of the program.
This included thoughtful preparation and practice for the first introductory meeting as well as planning strategic follow-up steps after the meeting.
One source of opportunity was the client’s earlier business development efforts which left them with a list of cold, but potentially viable contacts.
Due to the inconsistency of their internal efforts, this list was being underutilized and RSW/US set out to pursue these leads.
A parallel effort involved the client’s desire to build new relationships in CPG food, travel and tourism and consumer sporting goods.
For new prospects in these markets, RSW/US List Operations Department identified target companies within the client’s parameters and quickly uncovered key decision-makers.
With this two-pronged approach, our New Business Director was able to make a fast start, building connections with marketers our New Orleans Ad Agency client wanted to meet.