RSW Case Study-Full Service Agency Focused Serving B2C End Consumer Brands Located in the Midwest

Two years later, the agency billed over $500K cumulatively with further work, from UCare, an independent, nonprofit health plan.

Focused on the end consumer in the B2C space, this agency traditionally acquired new business through consultants or referrals.

Having no dedicated business development personnel or process, the lead principal was the primary point of contact.

In the midst of a rebrand, they needed help understanding what capabilities would best resonate with prospects, which industries to target, and where to position the agency in the marketplace.

To start, RSW identified prospect companies that fit the agency’s refocus on three primary sectors.

Our strategy called for leveraging the agency’s regional reputation and connecting with mid-management influencers and decision-makers.

Early into the program, RSW/US connected the client with a prospect that was open to an introduction but had no immediate need.

Over the next two years, the RSW New Business Director nurtured the relationship by sharing relevant work that continued to illustrate the agency’s experience and expertise.

Due to this relationship, the prospect eventually contacted the NBD to invite our agency client to pitch.

The RSW/US team further provided counsel to help the agency develop a compelling pitch deck, exhibiting how their capabilities could solve specific problems facing the prospect.

This was key in helping them win an initial assignment.

 

RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.

We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close