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Purpose-Driven Brand Strategy Agency With Multiple Wins

How RSW/US Helped a Purpose-Driven Brand Strategy Agency, Located in Washington State,

Connect with C-Suite Executives

Our purpose-driven brand strategy agency client closed two pieces of business with: VMware, a global leader of IT, technology and industry solutions, and PricewaterhouseCoopers, a multinational professional services network of firms

 

Prior to engaging with RSW/US, our client acquired new business organically and through referrals with the lead principal driving the majority of new opportunities.

While this produced new business, they needed a more strategic and proactive approach for continuous, sustainable growth.

Their focus on corporate responsibility and purpose-driven marketing often originated in the C-suite.

Most critical in the beginning was identifying prospect companies that,

1) believed in creating purpose-driven stories to give their brands a more meaningful place in customer’s lives, and

2) engaging with visionary C-Suite decision-makers at those companies.

Corporate Responsibility

In the first few months of prospecting, we connected the Client with prospects that generated numerous proposal and RFP opportunities.

The RSW/US team supported the agency’s prospect nurturing with timely and relevant content that continued to illustrate the agency’s experience and expertise, as well as the principal’s purpose-driven speaking engagements.

The RSW/US team also provided counsel that helped the agency develop compelling proposals exhibiting how their capabilities could solve specific problems facing the prospect. With this, wins started adding up.

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We’re an outsourced ad agency business development firm that works specifically with ad agencies, marketing services firms, and PR firms to find better qualified new business opportunities and get you closer to close.

RSW/US is headquartered in Cincinnati, OH, with experts in lead generation, targeted prospect list building, and content creation driving our ad agency business development programs.

Be sure to visit our YouTube channel and Agency New Business Blog for further insights.

If you’re looking for a more effective business development strategy, email Lee McKnight Jr., VP of Sales at RSW/US at lee@rswus.com.

Learn more about our outsourced business development programs here.

Learn more about our process here.

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How RSW/US Helped an Integrated Agency Close a National Professional Services Organization

How RSW/US Helped an Integrated Agency Close a National Professional Services Organization

Integrated Agency Expert In Small Business Communications Located In The Midwest

Winning an initial project, our client rolled that into further work with the prospect’s corporate parent company, resulting in $350K in billings with Paycor.

Part of a global network, this agency works with division-level and small business units in the B2B and B2C space.

Their primary source of new business, referrals, was declining and new business development was a shared responsibility among account managers.

A lack of a new business apparatus was compounded by a loss of a large legacy account that was taken in-house and consolidated with other partners.

 

To start, the Operations team custom-built a target list of companies adhering to tight parameters: mid-sized, based in the Midwest, and that didn’t conflict with existing clients within the network.

How RSW/US Helped an Integrated Agency Close a National Professional Services Organization

The RSW/US new business director then went to work zeroing in on prospects facing challenges with a small business unit or at a division level.

In the first few months of prospecting, RSW/US helped the client open up numerous proposal and RFP opportunities.

One prospect in particular was acquiring a small business to complement their service line.

The RSW/US team supported the agency’s prospect nurturing with timely and relevant news content that illustrated the agency’s interest and familiarity with the prospect’s ongoing acquisition.

The RSW team also provided counsel that helped the agency develop compelling proposals exhibiting how their capabilities could solve specific problems facing the prospect. With this, wins started adding up.

RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.

We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.

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To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.