Our client, an integrated firm expert in small business communications, and part of a global network, has a niche working with division-level and small business units in both the B2B and B2C space. Prior to engaging with RSW/US, they acquired new business primarily through referrals, which were declining. No one was dedicated to New Business… Read more
This social media agency works with B2C and B2B brands across multiple verticals. Prior to engaging with RSW/US, this agency acquired new business primarily through referrals, which were slowing. We started by identifying prospect companies with a social media presence that could be improved. Our client employed a horizontal positioning over multiple verticals, so we… Read more
This full-service digital marketing agency has an array of clients, which span Live Events, Sports, Film & Television, Theatre, Arts & Cultural Institutions and Travel & Tourism. Prior to engaging with RSW/US, the agency acquired new business primarily through referral and was challenged to break through and engage with top-of-funnel leads. RSW/US continually connected the Client… Read more
This agency employed a horizontal positioning across multiple verticals in both the B2B and B2C space with a focus on corporate responsibility and purpose-driven marketing. Prior to engaging with RSW/US, they acquired new business organically and through referrals, with the lead principal driving the majority of new opportunities. Most critical in the beginning, starting with… Read more
This full service agency focused on the insurance industry came to us to help them generate new business. This agency had cycled through three different Business Development Directors in as many years, with little or no client acquisition as a result. Like many larger firms, email outreach/breakthrough was initially difficult, so in this case, direct… Read more
This large, full service branding and advertising agency located in New York City came to us to help them establish a more proactive approach to building their client base. Before coming on board, the majority of their new business was generated through referrals. The New Business Director worked with the RSW/US list building team to… Read more
This mid-size full service agency client wanted to expand outside the Oklahoma region, so came to us for support in creating a prospecting list that met their criteria in regions outside their current geographical focus. They were also looking for additional outreach strategies to build awareness and generate new business relationships. We initially targeted companies… Read more
Over the course of our 6+ year relationship, our new business development process has helped this client grow from a 40 person agency to 70+ with expansion into three offices/states. It has also delivered millions of dollars through new clients such as AutoZone, Fruit of the Loom, Armstrong, Cornerstone Brands, City BBQ, Big Ass Fans,… Read more
Prior to engaging RSW/US, the agency (which specializes in Healthcare, Agriculture and Animal Health) pursued new business by way of a committee. The committee met once a month to discuss progress and plans. However, with members having other responsibilities within the agency, new business methodology, call consistency and follow-up were lacking. Additionally, staff turnover created “holes” in the new business committee.
This agency often works in collaboration with other advertising firms supplementing their capabilities with specific expertise required to fulfill the end-client needs. Prior to engaging RSWUS services, this agency acquired most of its new business through referrals made by other agencies. While this channel had produced new business, our client knew they needed a more strategic and proactive approach for continuous, sustainable growth.
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