Real-world examples of agencies and marketers navigating new business challenges—including RSW/US client work, agency searches, and lessons from the field.

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How a Brand Preference Agency Won a $140K Engagement in the Optical Retail Space

How a Brand Preference Agency Won a $140K Engagement in the Optical Retail Space

Client TypeBrand Preference Agency
Win$140K Engagement, Optical Retail and Vision Care Company
Verticals ServedRetail, Health and Wellness, Consumer, Optical and Vision Care

How a Brand Preference Agency Won a $140K Engagement in the Optical Retail Space

The Challenge: A Brand Agency With a Clear Philosophy and No Consistent Way to Scale It

This brand preference agency operated around a clear and specific idea: brands earn consumer loyalty by becoming magnetic to the audiences they want to reach. That means understanding culture, identifying what people genuinely love, and building brand strategy at the intersection of those loves and what the product actually does. It’s a methodology, not just a positioning statement, and it produced results for consumer brands across CPG, outdoor living, and retail.

The challenge was that the pipeline that fueled the agency’s growth — referrals, existing relationships, word of mouth — wasn’t predictable enough to support ambitious targets. Getting in front of consumer brands in retail, health, and wellness required outreach that went beyond the existing network, and that outreach wasn’t happening systematically.

They needed a program that could take their positioning to the right audiences at the right companies, consistently over time.

Why Outsourced New Business Made Sense

Consumer retail brands don’t hire a new agency partner on a whim. The decision typically involves multiple stakeholders, a competitive evaluation, and a period of relationship-building before anyone is ready to have a serious conversation. Getting into those conversations early, and staying visible through the process, requires the kind of sustained outreach that’s hard to prioritize alongside active client work.

RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching brand and marketing decision-makers at consumer retail and health and wellness companies through phone, email, LinkedIn, and direct mail. The messaging spoke to the specific challenge those brands face in building the kind of consumer loyalty that holds up in a competitive retail environment.

How RSW/US Built the Program

The kick-off focused on making the agency’s brand preference methodology concrete and compelling for prospective clients. The idea of becoming magnetic to consumers isn’t abstract when you can show how it works in practice — identifying the cultural insights that connect what people love with what a brand does, and using those insights to build strategy and creative that actually changes behavior. That was the story RSW/US took to market.

RSW/US built a targeted prospect list of consumer retail, health, and wellness brands where brand preference and consumer loyalty were active priorities. Outreach was designed to speak to the challenge those marketing teams face in standing out in categories where consumers have a lot of choices and brand differentiation is hard to sustain.

Now Optics, the parent company behind Stanton Optical, was identified as a strong fit. The company was expanding its retail footprint and building its direct-to-consumer business, which created real demand for brand-building work. RSW/US got to the right contacts and positioned the agency to compete for a meaningful engagement.

The Result: A $140K Engagement with a Growing Optical Retail Company

The agency won a $140K engagement with Now Optics, a tech-driven optical retail and vision care company operating Stanton Optical locations across the country. For a brand preference agency whose methodology was built around helping consumer brands earn loyalty in competitive markets, it was a direct result of consistent outreach that put the right agency in front of the right brand at the right time.

Learn more about Now Optics.

Is Your Agency Winning the Retail and Consumer Brand Clients It Should Be?

Consumer retail brands are active buyers of brand strategy and marketing services. RSW/US can help you get in front of the right decision-makers before they start a formal search. We build the program, generate the right meetings, and help move opportunities forward.

Want to see exactly what’s included in a full program? Explore Our Offerings

Want to understand how we work day-to-day? See Our Process

Have questions before you reach out? Read Our FAQ

Contact us to discuss how we can help you get in front of the right prospects and win more business!

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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

How a Franchise Marketing Agency Became AOR for a Pizza Franchise Chain
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How a Franchise Marketing Agency Became AOR for a Pizza Franchise Chain

How a Franchise Marketing Agency Became AOR for a Pizza Franchise Chain

Client TypeFull-Service Franchise Marketing Agency
Win$160K Annual Revenue, Pizza Franchise Chain
Verticals ServedRestaurant, Franchise, Food & Beverage, Multi-Unit Retail

How a Franchise Marketing Agency Became AOR for a Pizza Franchise Chain

The Challenge: Franchise Expertise With No Consistent Engine to Reach New Brands

This certified WBE franchise marketing agency knew the multi-unit restaurant space well and understood the tension between brand consistency and local market relevance, the economics of co-op advertising across a franchisee network, and how to build campaigns that motivate both consumers and the franchisees who have to believe in and execute them.

While referrals and reputation sustained the agency, they lacked predictability and control over client type or timing.

Without a systematic outreach strategy to target active franchise brands, the team struggled to balance proactive business development with their full client workloads

Why Outsourced New Business Made Sense

Franchise brands evaluating agency partners aren’t always in an active search. Getting into conversations before a formal review opens requires staying visible with the right people over time.

RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching marketing directors and brand leads at franchise restaurant companies through the RSW tech stack, phone, email, LinkedIn, and direct mail.

The messaging spoke to what those decision-makers care about most: finding an agency that understands how franchise systems work, not one that treats a franchise brand like a single-location client with more locations.

How RSW/US Built the Program

The kick-off focused on this agency’s franchise experience and track record, which included well-known multi-unit brands across food service, fitness, and personal services, and their integrated approach meant creative and media worked from the same strategic foundation.

For a franchise brand trying to build awareness at both the national and local level without losing brand coherence, that kind of integration was a differentiator.

RSW/US built a targeted prospect list of pizza chains, casual dining franchises, and fast-casual brands where the agency’s capabilities were a clear fit.

Outreach was designed to speak to the specific dynamics of franchise marketing, including how to engage franchisees in the brand-building process and how to measure results across a distributed system.

Pizza Factory, a franchise chain built around the idea of being the heart of the hometown communities it serves, was identified as a strong target and the brand’s emphasis on community connection and franchisee relationships aligned well with the agency’s approach to franchise marketing.

The Result: $160K Annual Revenue Partnership with Pizza Factory

The agency secured a major partnership with Pizza Factory, a national pizza franchise, generating $160K in annual revenue.

This marked the second significant franchise win achieved through the RSW/US program, following a previous success in the casual dining space.

Learn more about Pizza Factory.

Is Your Agency Winning the Franchise Accounts It Should Be?

Franchise brands are active buyers of marketing services, and the agencies that win those relationships are the ones that get in front of them before the formal search begins. RSW/US builds the program, generates the right meetings, and helps move opportunities forward.

Want to see exactly what’s included in a full program? Explore Our Offerings

Want to understand how we work day-to-day? See Our Process

Have questions before you reach out? Read Our FAQ

Contact us to discuss how we can help you get in front of the right prospects and win more business!

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How a Life Sciences Media Agency Won a $200K Project with a Clinical-Stage Biopharmaceutical Company

How a Life Sciences Media Agency Won a $200K Project with a Clinical-Stage Biopharmaceutical Company


Client TypeLife Sciences Media Planning and Analytics Agency
Win$200K Initial Project, Clinical-Stage Biopharmaceutical Company
Verticals ServedPharmaceuticals, Biotechnology, Rare Disease, Life Sciences, Healthcare

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The Challenge: Deep Life Sciences Expertise With No Consistent Path to New Pharma and Biotech Clients

This media planning and analytics agency worked exclusively in the life sciences space.

They understood the regulatory environment that shapes what can and can’t be said in promotional materials, the complexity of reaching both healthcare providers and patients with distinct messages through distinct channels, and how to build media plans that could demonstrate ROI in an industry where measurement is hard and scrutiny is high.

Their planning suite, which combined AI and machine learning with deep pharma marketing expertise, gave them a concrete differentiator in a space where data-driven decision-making around promotional investment was increasingly expected by brand teams and senior leadership alike.

For clinical-stage companies moving toward commercialization, having a media and analytics partner who could operate at that level of rigor mattered.

The challenge was getting that story in front of the right marketing and commercial decision-makers at pharma and biotech companies consistently enough to build a reliable pipeline.

Why Outsourced New Business Made Sense

Pharmaceutical and biotech companies choose marketing partners with caution. Because the decision requires input from brand, commercial, medical, and regulatory teams, the process can be lengthy.

For clinical-stage companies building out their commercial infrastructure, the timing of those conversations is often tied to pipeline milestones and approval timelines, which makes staying visible with the right contacts over time especially important.

RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching marketing, brand, and commercial decision-makers at pharmaceutical and biotech companies through the RSDW tech stack phone, email, LinkedIn, and direct mail.

The messaging spoke directly to the challenges those teams face in building data-driven media programs that hold up under internal scrutiny and deliver measurable impact in a regulated promotional environment.

How RSW/US Built the Program

The kick-off focused on making the agency’s life sciences-only positioning concrete and compelling and their planning suite gave RSW/US a specific, tangible capability to bring to market: a proprietary planning platform that integrates AI and ML to optimize promotional budget and give leadership teams evidence-based rationale for every investment decision.

RSW/US built a targeted prospect list of pharmaceutical companies, biotech firms, and rare disease organizations where the agency’s omnichannel media capabilities and analytics tools were directly relevant.

Outreach was designed to speak to the pressures those commercial teams face in communicating complex science to HCPs and patients in a way that is both compliant and moves behavior.

The Result: A $200K Initial Project with a Clinical-Stage Biopharmaceutical Company

The agency won a $200K initial project with InflaRx, a biopharmaceutical company developing anti-inflammatory therapeutics targeting the complement system, with programs in rare inflammatory diseases including hidradenitis suppurativa and pyoderma gangrenosum.

For a life sciences media agency whose practice was built specifically around helping pharma and biotech companies reach HCPs and patients with precision and accountability, it was a direct result of consistent outreach that put the right capabilities in front of the right client.

Learn more about InflaRx.

Is Your Agency Getting in Front of the Pharma and Biotech Companies That Need What You Do?

Pharmaceutical and biotech companies are active buyers of media and marketing services, especially as they build commercial infrastructure around pipeline milestones.

RSW/US can help you get in front of the right decision-makers before they start a formal search. We build the program, generate the right meetings, and help move opportunities forward.

Want to see exactly what’s included in a full program? Explore Our Offerings

Want to understand how we work day-to-day? See Our Process

Have questions before you reach out? Read Our FAQ

Contact us to discuss how we can help you get in front of the right prospects and win more business!

Contact Us
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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

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How a Creative and Experiential Agency Won a $450K Holiday Activation in the Retail Space

How a Creative and Experiential Agency Won a $450K Holiday Activation in the Retail Space

Client TypeCreative and Experiential Agency
Win$450K Holiday Activation, Major National Retailer
Verticals ServedRetail, Consumer Goods, eCommerce, Experiential
Creative Design & Experiential Firm Wraps Up Online Holiday Activation for Leading Omnichannel Retailer

The Challenge: Experiential Capabilities That Weren’t Reaching the Right Retail Brands

This independent creative agency brought the ability to conceive, design, and build the entire thing themselves.

Writing, video production, programming, and physical fabrication all done in-house meant that when the idea called for a real-world activation, an interactive installation, or a campaign that crossed between digital and physical, they could execute it without handing off to outside vendors.

Retail brands looking for holiday activations that work across both IRL and online channels are exactly the kind of client that needs that capability.

But getting in front of the right marketing decision-makers at major national retailers required a level of consistent outreach the agency couldn’t sustain while also running active projects.

Why Outsourced New Business Made Sense

Major retailers planning holiday activations start those conversations months in advance.

Getting into that consideration set requires consistent visibility with marketing and experiential decision-makers long before the budget conversation happens.

RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching brand marketing and experiential leads at major retailers and consumer goods companies through the RSW tech stack, phone, email, LinkedIn, and direct mail.

The outreach focused on what made this agency worth paying attention to: real end-to-end production capability that kept creative integrity intact from concept to execution.

How RSW/US Built the Program

The kick-off focused on articulating what made this agency’s production model a genuine advantage for retail and consumer brands.

For a major retailer planning a holiday activation that needed to work across physical retail environments and digital channels simultaneously, that kind of integrated capability is rare and valuable.

RSW/US built a targeted prospect list of major national retailers, consumer goods brands, and eCommerce companies where experiential, content, and campaign production were active needs.

Outreach was timed and framed around the planning cycles those brands operate on, making sure the agency was in conversations well before activation briefs went out.

The Result: A $450K Holiday Activation with a National Retail Brand

The agency was contracted to develop and execute an IRL and online holiday activation for Kohl’s, one of the country’s largest department store chains, at $450K.

It was the second major win the agency earned through the RSW/US program, following an earlier $1M project in the hospitality space.

Two significant wins from a single new business program is a strong indicator that the outreach is reaching the right people with the right message.

Learn more about Kohl’s.

Is Your Agency Getting in Front of the Retail Brands That Need What You Build?

Retailers and consumer brands look for agency partners who can execute at scale across physical and digital channels.

RSW/US can help you get in front of the right decision-makers before the briefs go out.

We build the program, generate the right meetings, and help move opportunities forward.

Want to see exactly what’s included in a full program? Explore Our Offerings

Want to understand how we work day-to-day? See Our Process

Have questions before you reach out? Read Our FAQ

Contact us to discuss how we can help you get in front of the right prospects and win more business!

Contact Us
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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

How a Full-Service Marketing Firm Won a $120K Engagement in the Rural Healthcare Space

How a Full-Service Marketing Firm Won a $120K Engagement in the Rural Healthcare Space

Client TypeFull-Service Marketing Firm
Win$120K Engagement, Rural Critical Access Hospital
Verticals ServedHealthcare, Rural Health, Hospital and Health Systems, Wellness

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The Challenge: A Full-Service Firm That Needed a More Consistent Path to Healthcare Clients

This full-service marketing firm covered strategy, branding, design, digital, content, and media for clients across B2B and B2C categories.

Their integrated approach gave them real value to offer healthcare organizations, where consistent messaging across channels, clear communication of complex services, and genuine community connection all matter at once.

Rural healthcare is a distinct marketing challenge.

Critical access hospitals serve as the only source of care for the communities around them, which means their marketing isn’t about competing for patients the way an urban health system might.

It’s about building trust, communicating the full breadth of services that patients may not realize are available locally, recruiting and retaining clinical staff in areas where candidates have options, and reinforcing the community relationships that make a rural hospital sustainable.

The challenge was getting in front of the right decision-makers at healthcare organizations consistently enough to generate a reliable pipeline. Referrals and existing relationships kept things moving, but not on a schedule anyone could count on.

Why Outsourced New Business Made Sense

Hospital and health system marketing decisions involve multiple stakeholders: marketing and communications leadership, often the CEO and board,  and they move deliberately.

RSW/US assigned a dedicated New Business Director to work on the firm’s behalf, reaching marketing and communications decision-makers at hospitals, health systems, and healthcare organizations through the RSW tech stack, phone, email, LinkedIn, and direct mail.

The messaging was built around the firm’s integrated capabilities and their understanding of what healthcare organizations need from a marketing partner, not just execution, but strategic thinking that reflects the unique dynamics of community health.

How RSW/US Built the Program

The kick-off focused on making the firm’s healthcare marketing capabilities concrete and relevant to hospital and health system decision-makers.

Their full-service model, strategy, branding, digital, and content all working from the same foundation, gave them an edge over single-discipline vendors in a sector where messaging consistency across channels is critical.

For a community hospital trying to communicate a wide range of services to a local population, a partner who could think and execute across all of those channels was a real advantage.

RSW/US built a targeted prospect list of hospitals, health systems, and healthcare organizations where the firm’s integrated capabilities were a direct fit.

Outreach was designed to speak to the challenges those marketing teams face in building community awareness, communicating service breadth, and positioning the organization as the trusted source of care for the patients they serve.

The Result: A $120K Engagement with a Top-Ranked Rural Hospital

The firm won a $120K engagement with Barrett Hospital & HealthCare, one of the most recognized critical access hospitals in the country.

For a full-service marketing firm with the capabilities to serve a community healthcare organization well, it was a direct result of consistent outreach that put the right firm in front of the right client at the right time.

Learn more about Barrett Hospital & HealthCare.

Is Your Firm Getting in Front of the Healthcare Organizations That Need What You Do?

RSW/US can help you get in front of the right decision-makers at hospitals and health systems.

We build the program, generate the right meetings, and help move opportunities forward.

Want to see exactly what’s included in a full program? Explore Our Offerings

Want to understand how we work day-to-day? See Our Process

Have questions before you reach out? Read Our FAQ

Contact us to discuss how we can help you get in front of the right prospects and win more business!

Contact Us
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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

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How a Full-Service Branding Agency Won a $160K Health Insurance Campaign in the ACA Open Enrollment Space

How a Full-Service Branding Agency Won a $160K Health Insurance Campaign in the ACA Open Enrollment Space

Client TypeFull-Service Branding Agency
Win$160K Fall ACA Campaign, Health Insurance Company — with Ongoing Work in View
Verticals ServedHealthcare, Health Insurance, Financial Services, Education, Banking
Branding Agency Fuels Growth for Innovative Healthcare Tech Firm

The Challenge: Strong Healthcare and Financial Services Credentials With No Consistent Path to New Clients

This independent branding agency focused on healthcare, financial services, education, and banking, sectors where trust, clarity, and emotional connection matter as much as reach.

Health insurance consumers have to navigate a confusing landscape of premiums, deductibles, networks, and subsidies, often under time pressure during open enrollment windows that last only a few weeks.

An agency that knows how to make health insurance feel accessible, trustworthy, and worth choosing is genuinely valuable in that environment.

What they needed was a more consistent way to get their healthcare and financial services capabilities in front of the right marketing decision-makers.

Why Outsourced New Business Made Sense

Health insurance companies evaluating new agency partners are looking for specific things: the ability to communicate complex products clearly to consumer audiences, experience navigating regulated industries, and a track record of campaigns that drove enrollment or member acquisition.

RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching marketing and brand decision-makers at health insurance companies, financial services organizations, and healthcare brands through the RSW tech stack, phone, email, LinkedIn, and direct mail.

The outreach was built around what those teams care about most: an agency partner who can make complex, high-stakes products feel approachable to consumers who are making decisions that directly affect their health and finances.

How RSW/US Built the Program

The kick-off focused on articulating what made this agency’s work valuable to health insurance and financial services brands specifically.

A 40-year track record in brand-building, combined with a proprietary framework for measuring brand performance, gave RSW/US a concrete story to tell.

RSW/US built a targeted prospect list of health insurance companies, healthcare technology organizations, and financial services brands where the agency’s capabilities in brand awareness, customer acquisition, and consumer communications were directly relevant.

Outreach was timed and framed around the planning cycles those organizations operate on, recognizing that health insurance marketing decisions for open enrollment get made months in advance.

The Result: A $160K Fall ACA Campaign and a Foot in the Door for Ongoing Work

The agency won a $160K engagement with Oscar Health for a fall ACA open enrollment campaign, covering the period when health insurance consumers are actively evaluating and selecting plans for the coming year.

It’s one of the most competitive and time-sensitive marketing windows in the healthcare industry, and having the right agency in place before that window opens is critical.

The initial campaign was structured as a test, with the understanding that strong performance could open the door to ongoing creative and strategy work across multiple campaigns.

RSW/US opened the door, and the agency’s healthcare marketing experience and brand-building methodology gave Oscar Health a reason to keep it open.

Learn more about Oscar Health.

Is Your Agency Getting in Front of the Healthcare and Insurance Brands That Need What You Do?

Health insurance and healthcare organizations are active buyers of brand strategy and campaign work, especially in the months leading up to open enrollment.

RSW/US can help you get in front of the right decision-makers before those planning conversations begin.

We build the program, generate the right meetings, and help move opportunities forward.

Want to see exactly what’s included in a full program? Explore Our Offerings

Want to understand how we work day-to-day? See Our Process

Have questions before you reach out? Read Our FAQ

Contact us to discuss how we can help you get in front of the right prospects and win more business!

Contact Us
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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

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How a Full-Service Creative Agency Won a $1M Project with Westin Hotels and Resorts

How a Full-Service Creative Agency Won a $1M Project with Westin Hotels and Resorts

Client TypeFull-Service Creative and Experiential Agency
Win$1M Project, Westin Hotels and Resorts / Marriott International
Verticals ServedHospitality, Travel, Consumer, Entertainment, CPG, Technology
Full-Service Creative Branding Agency Sizeable Win with Prominent Hospitality Brand

The Challenge: Capabilities That Could Win Anywhere, but No Consistent Way to Get in the Room

In business since 1985, what made this RSW client unique was the service offering: writing, video production, programming, and physical fabrication all handled in-house, which meant when they conceived an experiential campaign or an interactive installation, they could build the whole thing themselves, from the first concept sketch to the finished object.

That’s somewhat rare, and it showed in a client list that included many recognizable brands in the country across entertainment, CPG, technology, and consumer markets.

The challenge was pipeline: getting in front of brand decision-makers consistently enough to generate real opportunities.

Hospitality brands in particular, where experiential and content campaigns can be substantial, were a target that deserved more dedicated attention than internal resources allowed.

Why Outsourced New Business Made Sense

Marketing and creative decision-makers at hotel groups and hospitality brands operate inside layered organizations where access requires persistence and credibility built over multiple touchpoints.

RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching brand and marketing decision-makers at hospitality and consumer brands through phone, email, LinkedIn, and direct mail.

The outreach was built around the agency’s specific capabilities, not generic agency language, giving prospects a clear picture of what made this team worth a conversation.

How RSW/US Built the Program

After the initial kickoff meeting, RSW/US built a targeted prospect list focused on major consumer, hospitality, entertainment, and CPG brands where experiential, content, and branding capabilities were directly relevant.

The messaging was designed to speak to the specific challenge those marketing teams face in finding creative partners who can deliver on ambitious ideas without hand-offs that cost time, money, and creative integrity.

Westin was a strong target given its wellness-focused positioning and the elevated creative standards that come with operating inside the Marriott portfolio.

The RSW/US New Business Director got to the right contacts and positioned the agency to compete for a substantial project.

The Result: A $1M Project with Westin Hotels and Resorts

The agency won a $1M project with Westin Hotels and Resorts, a premium wellness-focused brand within the Marriott International portfolio.

For an independent agency that had spent four decades building a reputation for creative work that surprises and sticks, landing a seven-figure project with one of the world’s most recognized hotel brands was a meaningful marker of what a well-run new business program can produce.

The win was the result of disciplined outreach that put the right agency in front of the right brand at the right time, and a team that was ready to respond when the opportunity appeared.

Learn more about Westin Hotels and Resorts.

Does Your Agency Have the Capabilities to Win at This Level?

If your agency does work that belongs in front of major brands, RSW/US can help you get there. We build the program, generate the right meetings, and help move opportunities forward.

Want to see exactly what’s included in a full program? Explore Our Offerings

Want to understand how we work day-to-day? See Our Process

Have questions before you reach out? Read Our FAQ

Contact us to discuss how we can help you get in front of the right prospects and win more business!

Contact Us
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While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.

Wicked Sensual Care Featured Logo
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How a Social Media Agency Won a $48K Engagement in the Health and Wellness Space

How a Social Media Agency Won a $48K Engagement in the Health and Wellness Space

Client TypeSocial Media Marketing Agency
Win$48K Engagement, Wicked Sensual Care
Verticals ServedHealth and Wellness, Personal Care, Beauty, E-Commerce, Retail

Wicked Sensual Care

The Challenge: A Social Media Agency That Needed a More Consistent Way to Win New Clients

This social media agency knew how to build audiences, produce content that performed, and manage paid social campaigns that moved the needle for clients.

They’d done it across a range of consumer-facing brands and had the results to show for it.

What they didn’t have was a systematic way to put that track record in front of new prospects.

New business came in through referrals and networking, which kept things moving but wasn’t enough to build the kind of pipeline the agency needed.

They needed a program that could generate the right conversations with the right brands on a regular basis.

Why Outsourced New Business Made Sense

Brand-side marketers hear from a lot of agencies, and breaking through requires more than a cold email with a deck attached.

Building enough familiarity with the right prospects to earn a conversation takes consistent, targeted outreach over time, and that’s hard to maintain when the team is focused on client work.

RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching marketing decision-makers at consumer brands through phone, email, LinkedIn, and direct mail, with messaging built around the specific social media challenges those brands were trying to solve.

How RSW/US Built the Program

The kick-off focused on what made this agency worth paying attention to: a data-driven approach to social strategy, strong in-house content production capabilities, and a track record of growing audiences and driving measurable results for consumer brands, which became the core of all outreach messaging.

RSW/US built a targeted prospect list of consumer-facing brands in health, wellness, beauty, and personal care where social media was a primary marketing channel and where the agency’s capabilities were a natural fit.

Outreach was tailored to speak to the real challenges those marketing teams were facing around content, community, and paid social performance.

Wicked Sensual Care was identified as a strong prospect given the fit between the agency’s capabilities and the brand’s need for sophisticated, platform-aware social media management in a category that requires expertise to navigate well.

The Result: A $48K Engagement with Wicked Sensual Care

The agency won a $48K engagement with Wicked Sensual Care, a personal care brand that needed a social media partner who understood the creative and compliance demands of marketing in a sensitive product category.

The engagement was a direct result of putting the right agency in front of the right brand and having a program with enough persistence to see the opportunity through.

Learn more about Wicked Sensual Care.

Is Your Agency Getting in Front of the Brands It Should Be Working With?

If your agency has strong capabilities and a clear point of view on health & wellness and personal care brands, RSW/US can help you get in front of the right decision-makers.

We build the program, generate the right meetings, and help move opportunities forward.

Want to see exactly what’s included in a full program? Explore Our Offerings

Want to understand how we work day-to-day? See Our Process

Have questions before you reach out? Read Our FAQ

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Contact us to discuss how we can help you get in front of the right prospects and win more business!

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How a Design and Branding Agency Won Two Projects in the Beauty and Personal Care Space

How a Design and Branding Agency Won Two Projects in the Beauty and Personal Care Space

Client TypeDesign and Branding Agency
WinTwo Projects Totaling $80K, Pantene
Verticals ServedBeauty, Personal Care, Haircare, CPG, Retail

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The Challenge: A Design and Branding Agency That Needed a More Reliable Path to Major CPG Brands

This design and branding agency had built a practice around helping consumer brands grow.

They understood how to translate brand strategy into bold visual and verbal assets, and they’d done it for some well-known names in CPG, beauty, and retail.

What they couldn’t do consistently was get in front of the right marketing and brand teams at major CPG companies.

Those decisions get made by people who are busy and hard to reach, and breaking through required a level of sustained outreach the agency wasn’t able to maintain on its own while also running client projects.

They needed a program that could open doors with major consumer brands on a regular basis and give the agency a real shot at the accounts it was capable of winning.

Why Outsourced New Business Made Sense

For design and branding agencies working in CPG and beauty, the path to major brand accounts runs through brand managers and marketing directors who see a lot of agencies.

Getting noticed requires more than a strong portfolio, it takes consistent outreach that puts the agency in front of the right people at the right time, and that’s hard to sustain internally when the team is focused on delivering for existing clients.

RSW/US assigned a dedicated New Business Director to prospect on the agency’s behalf, reaching brand-side decision-makers at major consumer companies through phone, email, LinkedIn, and direct mail, with messaging built around the specific brand challenges those teams were trying to solve.

How RSW/US Built the Program

The kick-off focused on what made this agency’s approach different: a strategic foundation that went deeper than most design shops, combined with the creative execution to bring that strategy to life in ways that moved consumers.

That combination gave the New Business Director a story worth telling to brand managers at major CPG and beauty companies.

RSW/US built a targeted prospect list focused on major beauty, personal care, and CPG brands where the agency’s capabilities in brand strategy, design, and innovation were directly relevant.

Outreach was tailored to speak to the growth and brand challenges those marketing teams were actively working through.

Pantene was identified as a strong fit early in the program and outreach built visibility with the right contacts over time, and when the opportunity developed, the agency was ready to respond with a relevant, well-positioned proposal.

The Result: Two Initial Projects with Pantene Totaling $80K

The agency initially won two projects with Pantene totaling $80K in fees.

For a design and branding agency whose work centered on helping consumer brands grow, winning projects with one of the most recognized haircare brands in the world was a meaningful validation of both their capabilities and their positioning.

It was a direct result of consistent, targeted outreach that put the right agency in front of the right brand at the right time and kept the relationship moving forward until the work materialized.

Learn more about Pantene.

Is Your Agency Getting in Front of the Brands It Should Be Winning?

If your agency has strong strategy and creative capabilities, RSW/US can help you get them in front of the right brand-side decision-makers. We build the program, generate the right meetings, and help move opportunities forward.

Want to see exactly what’s included in a full program? Explore Our Offerings

Want to understand how we work day-to-day? See Our Process

Have questions before you reach out? Read Our FAQ

Contact us to discuss how we can help you get in front of the right prospects and win more business!

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How a Performance Branding Agency Won a $1.5M AOR in the Specialty Food Space

How a Performance Branding Agency Won a $1.5M AOR in the Specialty Food Space

Client TypePerformance Branding Agency
Win$1.5M AOR, Specialty Food and CPG Brand
Verticals ServedCPG, Food, Grocery, Retail, Foodservice, B2B

Foodservice Agency Serves Up Win with Specialty Food Brand in Retail and Foodservice Markets

The Challenge: A Strong Agency Without a Consistent Path to New CPG and Food Brands

This performance branding agency operated around a philosophy that integrated creative, data, and media to deliver for food brands.

It was a working methodology that produced results across CPG, retail, foodservice, and beyond.

Their client list included well-known consumer brands, and their work earned Effie recognition for effectiveness.

The challenge was getting that story in front of the right marketing decision-makers at major food and CPG companies: competitive targets where incumbent agencies hold on, relationships tend to take time, and involve longer evaluation cycles.

Getting into the conversation early, and staying visible through the process, required more sustained outreach than the agency could manage on its own.

Why Outsourced New Business Made Sense

Marketing directors at specialty food companies are evaluating multiple agency options, managing incumbent relationships, and working through internal approval processes.

The agencies that win those pitches are usually the ones that got into the conversation early and built enough familiarity to be taken seriously when the review opened.

RSW/US assigned a dedicated New Business Director to work on the agency’s behalf, reaching brand and marketing decision-makers at food, grocery, and CPG companies through a combination of phone, email, LinkedIn, direct mail, and our tech stack.

The messaging spoke directly to what those teams care about: creative quality, yes, but just as important, (maybe more so) whether an agency can connect brand investment to measurable business outcomes.

How RSW/US Built the Program

The kick-off focused on what made this agency’s approach different from most.

A specific way of working where creative, data, and media worked together from the start, rather than in separate lanes.

For food and CPG brands trying to build lasting consumer preference in competitive retail and foodservice environments, that integrated approach was an initial differentiator.

RSW/US built a targeted prospect list of specialty food companies, CPG brands, and foodservice organizations where the agency’s performance-focused approach was directly relevant.

Outreach was designed to speak to the specific pressure those marketing teams face in demonstrating ROI on brand spending while also building long-term equity.

The Result: A $1.5M AOR Win Over a Well-Known Incumbent

The agency won a $1.5M AOR engagement with a specialty food company whose brands are found in grocery stores and foodservice operations across the country.

They displaced a well-regarded incumbent agency, winning the business on the strength of their performance branding philosophy and the ability to show how creative and data work together.

It was the agency’s first win through the RSW/US program, and it came in at a scale that reflected what a well-targeted new business effort can produce when the agency’s positioning is clear and the outreach puts it in front of the right titles.

Learn more about Marzetti.

Is Your Agency’s Approach Reaching the Brands That Should Hear It?

If your agency has a clear point of view on how to build brands that perform, RSW/US can help you get it in front of the right decision-makers. We build the program, generate the right meetings, and help move opportunities forward.

Want to see exactly what’s included in a full program? Explore Our Offerings

Want to understand how we work day-to-day? See Our Process

Have questions before you reach out? Read Our FAQ

“

Contact us to discuss how we can help you get in front of the right prospects and win more business!

Contact Us
/by

To view please fill out the form below

While we offer the resources found on our site at no charge, we do ask for your assistance in maintaining a certain level of knowledge about who is accessing our valuable assets. We will never sell or distribute your information to any third parties.