I just finished a consulting assignment for ADMATIC last week. They are an Australian headquartered agency with offices in Sidney, Melbourne, and Auckland, New Zealand. The principal gave my work a “Triple A+!” Never received a “Triple” before! Here is a short clip with the principal’s commentary after my final presentation where he kindly gave […]
Getting that second prospect meeting is about strategy, tenacity, and persistence. Too often agencies don’t do a good job of digging around during first meetings for opportunity areas or pain points that they can capitalize on. And too often agencies either don’t have the talents, the time, or the desire to stay with prospects and […]
This article, End of Summer. Start of a More Effective Agency New Business Program, is the final post of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. This post is from RSW Owner/President, Mark Sneider. Hard to believe it is the end of […]
This article is part of our Destination RSW Summer Blog Series, designed to help you navigate the hazards encountered on the road to new business. We’ll have new challenges featured throughout the summer, so be sure to check back in each week for a look at the latest content! The Ad Agency New Business Roundabout […]
