How RSW/US Helped a Full Service Digital Marketing Agency Close with Multiple Major Broadcast Companies
Over multiple years, RSW/US helped this full service digital marketing agency client close initial projects ranging from $60K to $200K with Bravo, NBCUniversal, and A&E-History Channel.
This full-service digital marketing agency has an array of clients, which span Live Events, Sports, Film & Television, Theatre, Arts & Cultural Institutions and Travel & Tourism.
They tried and tested many – and different – business development approaches, none of which worked, as the agency didn’t have a formal process in place, and lacked consistent effort and internal bandwidth.
Our strategy began by identifying prospect companies looking to promote their brand experience on or off the couch – in other words, to drive fan engagement, develop new messaging and brand strategy, create storytelling platforms, and strengthen social media engagement.
At RSW/US, success is a team effort – our List Operations group understood the target and the New Business Director was tasked with conveying the agency’s depth of experience and value.
In one example, the RSW/US New Business Director spoke with a contact who was not ready to engage with the agency.
The NBD persisted with relevant and thought-leader centric outreach across platforms – ten additional touches to be exact.
During a second conversation, the prospect acknowledged receiving and evaluating the client’s website and case studies, which “sold him on taking a meeting.” In similar fashion, RSW/US continually connected the client with right-fit prospects and helped nurture relationships that developed into six pieces of business with six different companies.
RSW/US is an outsourced agency lead generation and new business development firm that works exclusively with marketing service companies to find and win new business.
We help agencies by better positioning them in the market, finding qualified leads, setting meetings and helping move them closer to close.