Case Studies

RSW/US’ marketing-centric approach starts with the initial kick-off meeting with a new client and runs all the way through to the reach-out by your new business manager to your potential prospects. It all starts by more effectively positioning your agency in the marketplace and then getting you in front of the right people - the right way - at the right time so you can win more, and better new business. Below is a list of case studies showcasing some of our client successes.

$35M Full Service Advertising Agency in Nebraska

This mid-sized agency tried managing the lead generation process inside, but decided that outsourcing was the best means of keeping their pipeline full of potential leads. This agency has been with RSW/US for close to four years. Objective -Increase perception as expert in their core sector. -Develop relationships with new clients in key sector. RSW [...]

$15M Technology-Focused Agency in California

Mid-size firm where two principals are too involved in day-to-day business to keep pipeline full. This agency has been a client for over two years. Objective Expand presence in SOCAL corridor, targeting primarily smaller tech and manufacturing firms. Enhance expert position in highly dynamic interactive technology sector, capitalizing on agency’s strengths as a complete turnkey [...]

$5M Media Audit firm based in New York

$5M Media Audit firm based in New York. This is a small firm where the principal has historically done some prospecting, but is much more comfortable (and productive) in front of potential clients and closing the sale. Objectives -Build a pool of top tier Fortune 100 prospects for the principal to pursue. -Immersion by the [...]

$10M Branding/Research Firm in Chicago

This firm had been working with a NY-based lead generation firm and wasn’t satisfied with their level of performance. They also felt like they had to consistently guide the program, versus having their lead generation/business development firm proactively manage the effort. Objective Primary objective was to increase the close-to-meeting ratio. Secondary objective was to partner [...]

$2M Marketing/Consulting Firm in Connecticut

$2M Marketing/Consulting Firm in Connecticut. A small, two man operation, this firm was looking to build a larger stable of clients and significantly grow their business. This firm was a client for close to one year.* Objective Win new business in specific sectors that leveraged their past experience. RSW Prospecting Value & Impact on Closing [...]