A recent RSW-led analysis of the average number of touches (phone, email, mail, social) it takes to get a meeting revealed some pronounced differences by industry.
As we’ve known since we started our business in 2005, an agency new business program takes polite persistence, a value-added approach to outreach, and solid content to win the day.
Below is an infographic we created to showcase the average number of touches it takes to get a meeting, by industry.
If you struggle with number of touches, ideally this will serve as a guidepost to your own new business efforts.
Because if there’s any one new business hurdle agencies face most often, it’s giving up too easily when reaching out to prospects.