, ,

Marketer’s Edge Interview With Jason Falls: Influencer Marketing

Marketer’s Edge Interview With Jason Falls: Influencer Marketing

RSW/US is an outsourced ad agency business development firm that works specifically with ad agencies, marketing services firms, and PR firms to find better-qualified new business opportunities and get you closer to close

In this episode of Marketer’s Edge we’re talking influencer marketing and generative ai with Jason Falls, the Executive Vice-President of Marketing at CIPIO.ai.

If your ad agency focuses on influencer marketing, generative AI, or visual content platforms, you should watch this episode of Marketer’s Edge.

CIPIO.ai is on a mission to democratize visual content, uniquely combining the power of brand communities and generative AI.

The patent-pending Visual Content Platform allows brands to search, discover, manage, create, regenerate, distribute, and collaborate visual content at scale.

Visual Content Platform allows Brands to deploy user-generated content and GenerativeAI Content in paid advertising, customer purchase experiences, website engagement, and social media campaigns at a fraction of time and cost.

This unique approach has driven growth for esteemed brands such as JBL, Orange Theory Fitness, and Botanic Choice.

Why Advertising Agencies Should Watch This Episode-Jason talks:

  • His most notable career highlights and the accomplishments he’s most proud of.
  • How CIPIO.ai differs from other platforms, such as CreatorIQ.
  • The biggest challenges he expects to face as EVP of Marketing for CIPIO.ai and how he believes he will address them.
  • Experiences from his past he’ll draw upon to navigate the challenges in his current role.
  • Strategies for marketing CIPIO.ai to build awareness, including their target customers and the most effective methods to reach them.
  • What CIPIO.ai is and what he does for the company.
  • How influencer marketing has changed over the past 5-10 years.
  • Jason’s predictions for the influencer marketing space over the next 3-5 years.
  • His past work with agencies, how he has utilized them to support his business needs, and whether he currently works with any.
  • The advice he would give to a marketer looking to bring an agency on board.
  • Any advice he would offer to an agency looking to win business from him.

———————————————————————————————————————————————————————

If your agency or PR firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.

/by