Marketer’s Edge Interview with Cory Treffiletti: AI Activation for Video Advertising

AI Activation for Video Advertising

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In this episode of Marketer’s Edge we’re talking AI Activation for Video Advertising and AI technology companies with Cory Treffiletti, Chief Marketing Officer for Rembrand.

If your ad agency focuses on AI Activation for Advertising and/or AI technology, you should watch this episode of Marketer’s Edge.

Rembrand is the world’s leading platform for Enhanced In-Scene Advertising. They offer a marketplace and a platform that enables advertisers to become part of the story, rather than interrupting it. With their technology, an advertiser has the engagement of a sponsored social post with the ease and scale of a media buy.

Why Advertising Agencies Should Watch This Episode-Cory talks:

  • How Rembrand’s AI Activation for Video Advertising works to identify placements, render 3D objects, and seamlessly insert them into videos.
  • The industries and types of advertisers that have adopted Rembrand’s technology.
  • His perspective on the current use of AI in marketing and how it can be applied to the creative process.
  • The skills and capabilities needed for successful marketing leaders and CMOs today.
  • What kind of organization Rembrand is and his role within the company.
  • The challenges of traditional video advertising and the need for new solutions.
  • His experiences working on the agency side and how that has shaped his approach as a marketer.
  • Challenges facing agencies, including competition from consultants, and the need for greater agility.
  • Advice for marketers on evaluating and working with agencies.

If your firm is struggling with new business, contact Lee McKnight Jr. at lee@rswus.com for a conversation. That’s our sole focus at RSW/US.

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