The Frogman cometh, and now is the time for an open mind in this, our 6th 3 Takeaways Halloween episode.
And in it we give you the true story of the Loveland Frogman and the three takeaways your agency should glean from it’s croaking madness.
Welcome to “3 Takeaways”, our agency new business video series where we give you three takeaways to help improve your new business program.
The Loveland Frogman is particularly special to me because I live in Loveland, Ohio, not terribly far from the famous second sighting of this fabled cryptid.
The most common account of the Loveland Frogman came from Officer Ray Shockey, who saw a creature crossing the road at 1 a.m. on March 3, 1972 in Loveland.
The creature crouched, then stood and stared at Shockey before climbing over a guardrail near the Little Miami River.
Other officers later investigated, but no proof of the scratch marks they reportedly found were ever confirmed.
But two weeks later, Officer Mark Matthews reported a similar sighting, firing at the creature as it stood up before it also disappeared over a guardrail.
And there have been other sightings since.
The Frogman cometh, and lurks in Loveland still.
(I’m actually in a band named Frogman after the creature, come see us if you’re ever in the Cincy area, but I digress.)
What possible takeaways can your ad agency get from the Frogman?
Here’s you first:
🎃 Turn Legends into Leads – Leverage Storytelling 🕸️👻
The power of storytelling is central to the Frogman’s lasting allure.
In business development, agencies can use storytelling to build emotional connections with prospects.
At the top of the funnel, that means sharing case studies, brand journeys, and even agency origin stories can transform cold leads into warmer relationships, much like how the legend of the Frogman has captured the public’s imagination for decades.
Your second takeaway:
🎃👻 Adapt and Evolve with the Changing Environment 👻🎃
Yes the Frogman cometh, and the sightings of the Frogman have evolved over the years, adapting to different interpretations and settings.
Similarly, agencies need to be agile, evolving with trends, and technology. Staying relevant requires constant adaptation and innovation in your approach to business development.
And your third takeaway:
🕸️🧛♂️ Embrace the Mystery – Differentiate Yourself 🧛♀️🕸️
The Loveland Frogman is memorable because of its mystery and uniqueness.
In business development, standing out in a crowded market is crucial.
Agencies should embrace their unique qualities and expertise to capture attention.
Whether it’s a niche focus or a distinctive creative approach, you must craft a narrative that sets you apart from competitors.
That’s all for now.
Hit our site at rswus.com for more business development content, and if you’re ever in Loveland at night, don’t venture too closely to the banks of the Little Miami.