In this episode, we continue with one of our most popular new business themes — don’t send these emails.
Comin’ at ya!
Welcome to “3 Takeaways”, your agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program.
Over the course of making this video series, we’ve done several episodes on ineffective sales emails, and I’ve mentioned that I keep most of the sales emails I get in two folders: good emails and bad emails.
I learn from both, and I now have multiple agency principals (thanks to each of you) who will send me the worst of the worst they get.
So, as we’re one episode away from our 100th episode, we bring you three more examples of emails you shouldn’t send.
And your first take away:
For the love of all that is holy — keep your initial sales emails short.
The email I’m about to show you — the only way I can really convey how long this sales email is, is to have Craig filming me scrolling through it.
(You’ll have to watch the episode starting at 1:19 for the full experience.)
I realize you may be thinking: well, you’re talking about it, Lee, and you actually read it, didn’t you.
Fair, I did, but it was out of morbid curiosity.
I don’t remember what that person was even selling, just how long it was.
And by the way, that same person has sent 3 more, giant emails.
OK, second takeaway:
Don’t tell me you’d like to learn more about my business if you don’t mean it.
Getting a sales email that starts with “I’d love the opportunity to learn more about your business” is not new, but I’m either noticing it more recently, or some new overly-used email template is floating around.
Many salespeople use this line because they can’t think of anything else at the moment.
But some salespeople genuinely mean it, in which case, actually show your prospect you’ve done even a little bit of homework on their business.
Remember, LinkedIn and Google are your friend.
OK, our last takeaway is this:
Don’t start an email to your prospect with “I reached out to you a few days ago, and never heard back”.
This also isn’t new, but it’s become a greatest hit — I’ve also never understood it.
Is it supposed to guilt your prospect into answering you, “oh no, I didn’t respond to your ineffectual sales email?
Let me get right on that!”
That may have worked the first year email became a thing in the business world, maybe, but it certainly has no place in today’s prospecting world.
It’s a waste of time and real estate.
Thanks for watching 3 Takeaways — lots of new business content our site to help you at rswus.com, just hit the resources drop down