RSW/US 2021 Agency New Business Report: Perspective On The Agency New Business Environment

RSWUS 2021 Agency New Business Report

This is the RSW/US 2021 Agency New Business Report: Perspective On The Agency New Business Environment, 2021 and Beyond.

We’ve fielded it since 2010 and present comparable data that is available across all previous editions, providing insight on trends in key areas over the past ten years.

This report is typically heavily downloaded because the answers come from our survey of your agency peers.

This year’s survey and the resulting RSW/US 2021 Agency New Business Report are once again taking place in a strange time.

Ad Agencies and PR firms expected, as we all did, for normalcy to take hold in 2021, and while in some ways it has, we’re obviously not quite out of the woods in terms of the pandemic.

Our survey questions reflected this, in a few ways directly, and others tangentially.

Over 3,000 Agency executives nationwide had the opportunity to participate, and in fielding the survey, we wanted to discern how the challenges and dynamics of agency new business efforts have evolved as we came out of 2020 and through 2021.

Our hope is the key findings and implications of the study presented in this report provide value to you as you develop your plans for the remainder of 2021 and into 2022.


If this is your first time here, RSW/US is an outsourced lead generation/business development firm that exclusively services marketing service firms (of all sizes and types).

We work with over 50 agencies across the U.S., operating as their outsourced sales and marketing team. and were founded in 2005.

In 2010, we started RSW/AgencySearch, and have managed searches for marketers across a range of different categories, helping them find better agencies.

The RSW/AgencySearch model is unique to the industry.

The exposure to the agency and the marketer world has armed RSW/US with perspective unmatched in the industry. This perspective is woven throughout this, and every survey report.

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