2023 RSW/US New Year Outlook Report

This is the 2023 RSW/US New Year Outlook Report, our first ad agency new business report of the year.

We’re an outsourced ad agency business development firm that works specifically with ad agencies, marketing services firms, and PR firms to find better qualified new business opportunities and get you closer to close.

RSW/US is headquartered in Cincinnati, OH, with experts in lead generation, targeted prospect list building, and content creation driving our ad agency business development programs.

More about our advertising agency new business strategy and outsourced business development programs here.

Be sure to visit our YouTube channel and Agency New Business Blog for further insights and breakdowns on key stats from this report.

(And to download this report, head down to the bottom of the page.)

About The 2023 RSW/US New Year Outlook Report

The 2023 RSW/US New Year Outlook survey was completed by senior level Marketers and Marketing Agency executives during November/December, 2022.

The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2023.

Topics explored included “biggest challenges facing marketing agencies” as seen through the eyes of marketers and agencies.

Also probed were topics related to spending and investment expectations, how important an agency site really is in the eyes of marketers, in-house agencies in flux, the impact of remote work on culture, and how Marketers are finding new agencies today.

The agency sample came from the RSW/US database of over 5,000 marketing services, advertising and PR firms in the U.S. and Canada, ranging in size from under $3M in capitalized billings to over $75M.

The disciplines of each agency spanned full-service, digital, PR, and marketing consultancies, to name a few.

The marketer sample came from our RSW/AgencySearch database of 30,000 marketing decision maker contacts. Company size, location, and category varied.