Prior to releasing the survey for this COVID-19 companion report, senior-level Marketers and Marketing Agency executives completed our first “Agency/Marketer Response to COVID-19 Survey” from March 20-24th, 2020.
As circumstances in the economy and our lives change so rapidly, we wanted to release this companion report, taking data from a follow-up survey completed by Senior-level Marketers and Marketing Agency executives from May 8-12th, to gain comparative, as well as new insights.
Our hope is the key findings and implications from this COVID-19 Companion Report are of value as both marketers and agencies attempt to navigate the unknown factors inherent to our current business landscape.
The agency sample came from our RSW/AgencySearch database of over 5,000 marketing service companies in the U.S. and Canada ranging in size from under $5M in capitalized billings to over $100M.
The disciplines of each Agency included full-service advertising, digital, PR, and marketing consultancies, to name a few examples.
The marketer sample came from our RSW/US database of 50,000 marketing decision-maker contacts.
Company size, location, and category varied.
This study was commissioned by RSW/US.
RSW/US is an outsourced lead generation/ business development firm that exclusively services marketing service firms (of all sizes and types). RSW/US works with over 50 agencies across the U.S., operating as their outsourced sales and marketing team. RSW was founded in 2005.
In 2010, RSW started RSW/AgencySearch.
To-date, RSW/AgencySearch has managed over 40 searches for marketers across a range of different categories, helping them find better agencies.
The RSW/AgencySearch model is unique to the industry.
The exposure to the agency and the marketer world has armed RSW/US with perspective unmatched in the industry.
This perspective is woven throughout this, and every survey report.
To learn more about RSW/US, visit www.rswus.com.
To learn more about RSW/AgencySearch, visit www.rswagencysearch.com.
We hope this COVID-19 Companion Report is helpful to you agency new business strategy.
As Vice President of Sales at RSW/US, Lee drives sales efforts to bring ad agencies and marketing services firms on board with RSW, creates content around successful new business tactics and takes part in RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. You can find him on LinkedIn (https://www.linkedin.com/in/leemcknightjr) or Twitter (@leemcknightjr).