Survey Results


2022 RSW/US New Year Outlook Report

2022 RSWUS New Year Outlook Report

This is the 2022 RSW/US New Year Outlook Report, our first ad agency new business report of the year.

Be sure to visit our YouTube channel and Agency New Business Blog for further insights and breakdowns on key stats throughout Q1.

And on the second page of our report, you’ll see information on our 2022 Agency New Business Virtual Conference.

It’s our second year, after a successful initial conference, still solely focused on small and mid-size agencies.

Our conference brings together combined frontline perspective from senior-level marketers, leading independent agency new business directors and principals, and the new business team at RSW.

It’s February 7th through the 11th, from 12 to 1:30 PM EST each day, and if you’re an agency principal or new business director, you won’t want to miss it.

You can also register for the conference here.

About The 2022 RSW/US New Year Outlook Report

The 2022 RSW/US New Year Outlook survey was completed by senior level Marketers and Marketing Agency executives during December, 2021.

The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2022.

Topics explored included “biggest challenges facing marketing agencies” as seen through the eyes of marketers and agencies. Also probed were topics related to spending and investment expectations, where traditional platforms stand, in-house agencies in flux, data privacy preparedness, and the continued importance of data and analytics.

Our hope is that the key findings and implications from this study are of value as you kick your marketing and sales planning into gear for 2022.

The agency sample came from the RSW/US database of over 5,000 marketing services, advertising and PR firms in the U.S. and Canada, ranging in size from under $3M in capitalized billings to over $75M.

The disciplines of each agency spanned full-service, digital, PR, and marketing consultancies, to name a few.

The marketer sample came from our RSW/AgencySearch database of 50,000 marketing decision maker contacts.

Company size, location, and category varied.

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