2022 RSW/US New Year Outlook Report

2022 RSWUS New Year Outlook Report

This is the 2022 RSW/US New Year Outlook Report, our first ad agency new business report of the year.

We’re an outsourced ad agency business development firm that works specifically with ad agencies, marketing services firms, and PR firms to find better qualified new business opportunities and get you closer to close.

RSW/US is headquartered in Cincinnati, OH, with experts in lead generation, targeted prospect list building, and content creation driving our ad agency business development programs.

More about our advertising agency new business strategy and outsourced business development programs here.

Be sure to visit our YouTube channel and Agency New Business Blog for further insights and breakdowns on key stats from this report.

(And to download this report, head down to the bottom of the page.)


About The 2022 RSW/US New Year Outlook Report

The 2022 RSW/US New Year Outlook survey was completed by senior level Marketers and Marketing Agency executives during December, 2021.

The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2022.

Topics explored included “biggest challenges facing marketing agencies” as seen through the eyes of marketers and agencies. Also probed were topics related to spending and investment expectations, where traditional platforms stand, in-house agencies in flux, data privacy preparedness, and the continued importance of data and analytics.

Our hope is that the key findings and implications from this study are of value as you kick your marketing and sales planning into gear for 2022.

The agency sample came from the RSW/US database of over 5,000 marketing services, advertising and PR firms in the U.S. and Canada, ranging in size from under $3M in capitalized billings to over $75M.

The disciplines of each agency spanned full-service, digital, PR, and marketing consultancies, to name a few.

The marketer sample came from our RSW/AgencySearch database of 50,000 marketing decision maker contacts.

Company size, location, and category varied.

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