2021 RSW/US New Year Outlook Report

2021 RSW/US New Year Outlook Report

This is the 2021 RSW/US New Year Outlook Report, our first ad agency new business report of the year.

Be sure to visit our YouTube channel and Agency New Business Blog for further insights and breakdowns on key stats throughout Q1.

And on the second page of our report, you’ll see information on our 2021 Agency New Business Virtual Conference. It’s our first-ever new business conference, focused on small-to-mid-size agencies.

This is the first conference that brings together combined frontline perspective from senior-level marketers, leading independent agency new business directors and principals, and the new business team at RSW.

It’s February 8th through the 11th, from 1 to 3:30 PM EST each day, and if you’re an agency principal or new business director, you won’t want to miss this.

About The 2021 RSW/US New Year Outlook Report

The 2021 RSW/US New Year Outlook survey was completed by senior level Marketers and Marketing Agency executives during December, 2020.

The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2021.

Topics explored included “biggest challenges facing marketing agencies” as seen through the eyes of marketers
and agencies.

Also probed were topics related to spending and investment expectations, the growth of specialty agencies, the growth of in-house agencies, and the ever increasing importance of data and analytics.

Our hope is the key findings and implications from this study are of value as you kick your marketing and sales planning into gear for 2021.

The agency sample came from the RSW/AgencySearch database of over 5,000 marketing service companies in the U.S. and Canada, ranging in size from under $5M in capitalized billings to over $100M.

The disciplines of each Agency varied from full service advertising, to digital, to PR, to marketing consultancies.

The marketer sample came from our RSW/US database of 50,000 marketing decision maker contacts. Company size, location, and category varied.

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