RSW/US 2022 Ad Agency New Business Report

This is the RSW/US 2022 Ad Agency New Business Report: Perspective On The Agency New Business Environment, 2022 and Beyond.

(Download your report at the bottom of this page)

We’ve fielded this survey since 2010, and in this year’s edition we present comparable data that is available across all previous editions, providing insight on trends in key areas over the past ten years.

This report is typically heavily downloaded because the answers come from our survey of your agency peers.

This year’s survey and the resulting RSW/US 2022 Ad Agency New Business Report see ad agencies, marketing services firms, and PR firms in a different place in 2022;

with organic growth slowing and “new” new business tougher to get, agencies have some work to do.

Over 3,000 Agency executives nationwide had the opportunity to participate, and in fielding the survey, we wanted to discern how the challenges and dynamics of agency new business efforts have evolved as we came out of 2021 and progressed through 2022.

Our hope is the key findings and implications of the study presented in this report provide value as you develop your plans for the remainder of 2022 and into 2023.

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If this is your first time here, RSW/US is an outsourced lead generation/business development firm that exclusively services ad agencies, PR firms, and marketing service firms (of all sizes and types).

We work with over 50 agencies across the U.S., operating as their outsourced sales and marketing team. and were founded in 2005.

More about us here.