We’re pleased to release our fifth annual Agency New Business Thought Leader Survey Report, particularly because this year we changed our structure by asking individuals who drive new business at their respective agencies to provide questions for the survey. We asked each of them to submit questions they believed would prove helpful to agencies across the… Read more
The Mirren-RSW New Business Tools 2018 Annual Report is an essential resource for agency executives. With clients demanding more for less, agencies need new business tools that fuel their growth strategies. Tools and technology that provide direct impact and play a vital role in an agency’s new business efforts continue to be in demand. In… Read more
The 2018 RSW/US New Year Outlook survey was completed by 145 senior level Marketers and 115 Marketing Agency executives during December, 2017. The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2018. Topics explored included “biggest challenges facing marketing agencies” as seen through the… Read more
The 2017 RSW/US New Business Report is our 5th Annual, presenting comparable data available across all four previous survey reports, providing insight on trends in key areas of agency new business, and ideally providing insight to prepare for a stronger new business program in 2018. Agencies and Marketers nationwide responded to our survey, answering questions… Read more
Welcome to the RSW/US 2017 Thought Leader Survey Report. Because we typically generate questions for our quarterly surveys, as in past years, we turned to perspective from some of the industry’s leading agency new business Thought Leaders. The 2017 Agency New Business Thought Leader Survey was completed by 164 Agencies from across the United States during… Read more
The RSW/US-Mirren 2017 New Business Tools Annual Report is an essential resource for agencies. As tools and technology continue to play a greater role in agencies of all disciplines, it’s important to understand the value of each as it pertains to driving growth
Every other year since 2010, RSW/US has fielded the Agency New Business Survey, which zeros in on dynamics that both drive and challenge new business development. The 2016 RSW/US Agency New Business Survey was distributed in September to over 5,000 agencies across the United States and Canada. The survey included four questions provided by ADWEEK. The ADWEEK questions… Read more
The Mirren-RSW/US 2016 Agency New Business Tools Annual Report is a must-read resource for anyone involved in Agency New Business.
Now in its fourth year, The Annual Report summarizes information gleaned from more than 200 agency executives on the effectiveness of a wide variety of new business tools they use to support and grow their business.
RSW/US recently celebrated its 10th Anniversary. Since our inception, we’ve been conducting annual surveys that produce insights on Advertising/Marketing industry trends and how they impact Marketer/Agency Relationships. One thing is certain with each annual survey: something new is always emerging. Over the years, those “new things” seem to come faster and faster. The 2016 RSW/US New… Read more
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