We know there’s a large amount of content around COVID-19 right now, but we hope our latest report, Agency/Marketer Response to COVID-19 Survey Report, will be of particular interest to you and other firms out there. Specifically because we surveyed your peers, but also marketers, on their response to the situation. 4/7/2020 Update Thanks to all of you… Read more
Senior-level Marketers and Marketing Agency executives completed the 2020 RSW/US New Year Outlook survey during December, 2019. The purpose of the survey was to glean insights relative to marketer and agency perspective as each headed into 2020. Topics explored include “biggest challenges facing marketing agencies” as seen through the eyes of marketers and agencies, topics… Read more
Our 2019 RSWUS Agency New Business Report-Perspective on the Agency New Business Environment is available to download below. Our Agency New Business Survey has been fielded every other year since 2010.
This report presents comparable data that is available across all four surveys, providing insight on trends in key areas over the past nine years. It’s interesting to see how some things have changed, and other things remain exactly the same.
In lieu of our Agency New Business Tools survey, which we’ve released for the past 5+ years, we decided to focus instead on the exploding MarTech space, and are excited to release our RSW/US 2019 Marketing Technology Survey Report. Our President, Mark Sneider, attended last year’s MarTech West conference in San Jose and was impressed… Read more
We’re pleased to announce our 8th annual RSW/US New Year Outlook Survey Report. The survey was completed by 158 senior level Marketers and 115 Marketing Agency executives during December, 2018. The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2019. Topics explored include “biggest… Read more
We’re pleased to release our fifth annual Agency New Business Thought Leader Survey Report, particularly because this year we changed our structure by asking individuals who drive new business at their respective agencies to provide questions for the survey. We asked each of them to submit questions they believed would prove helpful to agencies across the… Read more
The Mirren-RSW New Business Tools 2018 Annual Report is an essential resource for agency executives. With clients demanding more for less, agencies need new business tools that fuel their growth strategies. Tools and technology that provide direct impact and play a vital role in an agency’s new business efforts continue to be in demand. In… Read more
The 2018 RSW/US New Year Outlook survey was completed by 145 senior level Marketers and 115 Marketing Agency executives during December, 2017. The purpose of the survey was to glean insights relative to marketer and agency perspective as they each headed into 2018. Topics explored included “biggest challenges facing marketing agencies” as seen through the… Read more
The 2017 RSW/US New Business Report is our 5th Annual, presenting comparable data available across all four previous survey reports, providing insight on trends in key areas of agency new business, and ideally providing insight to prepare for a stronger new business program in 2018. Agencies and Marketers nationwide responded to our survey, answering questions… Read more
Welcome to the RSW/US 2017 Thought Leader Survey Report. Because we typically generate questions for our quarterly surveys, as in past years, we turned to perspective from some of the industry’s leading agency new business Thought Leaders. The 2017 Agency New Business Thought Leader Survey was completed by 164 Agencies from across the United States during… Read more
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